Build Engagement, Not Websites: Part One (the Concept)
•
0 likes•144 views
Part One of a two-part presentation from the Oregon Governor's Conference on Tourism 2010, held in Bend, Oregon on April 11 - 13th.
Recommended
More Related Content
What's hot
What's hot (11)
Recently uploaded
Recently uploaded (20)
Build Engagement, Not Websites: Part One (the Concept)
- 4. What I’ll be talking about: StephenLandau/@stlandau&@substance/PartOne
- 11. The Substance Long Table. Built out of reclaimed gluelam beams, the long table is where everyone sits. Instead of cubicles or individual desks, the long table allows us all to participate in the conversation. It helps in concepting, problem-solving, and how the company is run. No one is so important that they should have a private office; the principals sit next to the employees so everyone is involved in all aspects of the company. StephenLandau/@stlandau&@substance/PartOne
- 19. Thisisallinformation. We want to achieve engagement. StephenLandau/@stlandau&@substance/PartOne
- 37. We can no longer build one “place” and hope people will go there. StephenLandau/@stlandau&@substance/PartOne
- 38. We can no longer broadcast our messages and hope people will receive them. StephenLandau/@stlandau&@substance/PartOne
- 39. We can no longer think about marketing as only campaigns. StephenLandau/@stlandau&@substance/PartOne
- 40. We can no longer think about media as social or regular or online or offline. StephenLandau/@stlandau&@substance/PartOne
- 41. We can no longer thinkaboutcontent as usergeneratedor officialor viral. StephenLandau/@stlandau&@substance/PartOne
- 43. What do you want to do?StephenLandau/@stlandau&@substance/PartOne
- 44. And how can you accomplish this? StephenLandau/@stlandau&@substance/PartOne
- 46. How will we know if we’re successful? StephenLandau/@stlandau&@substance/PartOne