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Build Engagement, Not Websites: Part Two (the Execution)

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Stephen Landau
Stephen Landau

Part Two of a two-part presentation from the Oregon Governor's Conference on Tourism 2010, held in Bend, Oregon on April 11 - 13th.

Marketing
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Buildengagement, not websites: PartTwo(theExecution) StephenLandau/@stlandau&@substance/PartTwo
StephenLandau/@stlandau&@substance/PartTwo
Strategy: Whatyouwanttodo. StephenLandau/@stlandau&@substance/PartTwo
Tactics: Whatyouneedtodoto accomplishyourstrategy. StephenLandau/@stlandau&@substance/PartTwo
How will we know if we’re successful? StephenLandau/@stlandau&@substance/PartTwo
Four examples. StephenLandau/@stlandau&@substance/PartTwo
Oregon Coast Visitors Association visittheoreoncoast.com StephenLandau/@stlandau&@substance/PartTwo
How is the concept of “the People’s Coast” translated into an interactive experience? StephenLandau/@stlandau&@substance/PartTwo
Photos from Flickr... StephenLandau/@stlandau&@substance/PartTwo
Stories from the People’s Coast... StephenLandau/@stlandau&@substance/PartTwo
Before redesign: aboutoneminuteonsite StephenLandau/@stlandau&@substance/PartTwo
After redesign: aboutsixminutesonsite StephenLandau/@stlandau&@substance/PartTwo
1,900 photos 132 stories StephenLandau/@stlandau&@substance/PartTwo
Oregon Bounty bounty.traveloregon.com StephenLandau/@stlandau&@substance/PartTwo
How is the concept of “the flavors of Oregon” translated into an interactive experience? StephenLandau/@stlandau&@substance/PartTwo
Video submissions for the Oregon Bounty Cuisinternship contest... StephenLandau/@stlandau&@substance/PartTwo
RSS feeds from other blogs and sites... StephenLandau/@stlandau&@substance/PartTwo
140 videos 10,500+ views StephenLandau/@stlandau&@substance/PartTwo
I Am a Trail Blazers Fan iamatrailblazersfan.com StephenLandau/@stlandau&@substance/PartTwo
How is the concept of “why I’m a fan” translated into an interactive experience? StephenLandau/@stlandau&@substance/PartTwo
Building engagement, not just a website. StephenLandau/@stlandau&@substance/PartTwo
“I’m a fan of...” fan statements. StephenLandau/@stlandau&@substance/PartTwo
Starting 5... StephenLandau/@stlandau&@substance/PartTwo
Fan Points... StephenLandau/@stlandau&@substance/PartTwo
Going to the games... StephenLandau/@stlandau&@substance/PartTwo
Photos and video... StephenLandau/@stlandau&@substance/PartTwo
Ride Oregon rideoregonride.com StephenLandau/@stlandau&@substance/PartTwo
How is the concept of “celebrate the ride” translated into an interactive experience? StephenLandau/@stlandau&@substance/PartTwo
Ride and event submissions... StephenLandau/@stlandau&@substance/PartTwo
Sharing information... StephenLandau/@stlandau&@substance/PartTwo
Photo submissions... StephenLandau/@stlandau&@substance/PartTwo
690+ rides and events submitted 700+ registered users StephenLandau/@stlandau&@substance/PartTwo
Be where the people are. StephenLandau/@stlandau&@substance/PartTwo
Don’t simply talk to people, interact with people. StephenLandau/@stlandau&@substance/PartTwo
Buildengagement, not websites. StephenLandau/@stlandau&@substance/PartTwo

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Build Engagement, Not Websites: Part Two (the Execution)