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Buildengagement,
not websites:
PartTwo(theExecution)
StephenLandau/@stlandau&@substance/PartTwo
StephenLandau/@stlandau&@substance/PartTwo
Strategy:
Whatyouwanttodo.
StephenLandau/@stlandau&@substance/PartTwo
Tactics:
Whatyouneedtodoto
accomplishyourstrategy.
StephenLandau/@stlandau&@substance/PartTwo
How will we
know if we’re
successful?
StephenLandau/@stlandau&@substance/PartTwo
Four
examples.
StephenLandau/@stlandau&@substance/PartTwo
Oregon
Coast Visitors
Association
visittheoreoncoast.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“the People’s Coast”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Photos from Flickr...
StephenLandau/@stlandau&@substance/PartTwo
Stories from the
People’s Coast...
StephenLandau/@stlandau&@substance/PartTwo
Before redesign:
aboutoneminuteonsite
StephenLandau/@stlandau&@substance/PartTwo
After redesign:
aboutsixminutesonsite
StephenLandau/@stlandau&@substance/PartTwo
1,900 photos
132 stories
StephenLandau/@stlandau&@substance/PartTwo
Oregon Bounty
bounty.traveloregon.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“the flavors of Oregon”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Video submissions for
the Oregon Bounty
Cuisinternship contest...
StephenLandau/@stlandau&@substance/PartTwo
RSS feeds from other
blogs and sites...
StephenLandau/@stlandau&@substance/PartTwo
140 videos
10,500+ views
StephenLandau/@stlandau&@substance/PartTwo
I Am a Trail
Blazers Fan
iamatrailblazersfan.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“why I’m a fan” translated
into an interactive
experience?
StephenLandau/@stlandau&@substance/PartTwo
Building engagement,
not just a website.
StephenLandau/@stlandau&@substance/PartTwo
“I’m a fan of...”
fan statements.
StephenLandau/@stlandau&@substance/PartTwo
Starting 5...
StephenLandau/@stlandau&@substance/PartTwo
Fan Points...
StephenLandau/@stlandau&@substance/PartTwo
Going to the games...
StephenLandau/@stlandau&@substance/PartTwo
Photos and video...
StephenLandau/@stlandau&@substance/PartTwo
Ride Oregon
rideoregonride.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“celebrate the ride”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Ride and event
submissions...
StephenLandau/@stlandau&@substance/PartTwo
Sharing information...
StephenLandau/@stlandau&@substance/PartTwo
Photo submissions...
StephenLandau/@stlandau&@substance/PartTwo
690+ rides and
events submitted
700+ registered
users
StephenLandau/@stlandau&@substance/PartTwo
Be where the
people are.
StephenLandau/@stlandau&@substance/PartTwo
Don’t simply talk
to people, interact
with people.
StephenLandau/@stlandau&@substance/PartTwo
Buildengagement,
not websites.
StephenLandau/@stlandau&@substance/PartTwo

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Build Engagement, Not Websites: Part Two (the Execution)