SlideShare a Scribd company logo
1 of 2
[object Object],[object Object],[object Object],[object Object],[object Object],About Ron, Marketing manager ,[object Object],[object Object],[object Object],[object Object],[object Object],Challenges © 2009 IBM all rights reserved
[object Object],[object Object],[object Object],[object Object],[object Object],Solution Benefits © 2009 IBM all rights reserved

More Related Content

Viewers also liked

Relaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's PicnicRelaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's PicnicHeemanish Midde
 
Introduction of chocolate industry
Introduction of chocolate industryIntroduction of chocolate industry
Introduction of chocolate industryMaryam Shakeel
 
New Product Launch - Confectionery
New Product Launch - ConfectioneryNew Product Launch - Confectionery
New Product Launch - ConfectioneryKunal Mehta
 
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...www.marketingPlanMODE.com
 
Cadbury - New Product Launch
Cadbury - New Product LaunchCadbury - New Product Launch
Cadbury - New Product LaunchSruthi Nair
 
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...Swaraj Mishra
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingCotecna Inspection
 
Paint Manufacturing Process
Paint Manufacturing ProcessPaint Manufacturing Process
Paint Manufacturing ProcessYogesh Agrawal
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p'smoadeogun
 
Marketing Management Project.
Marketing Management Project.Marketing Management Project.
Marketing Management Project.roomzkazi
 
Marketting mix ppt
Marketting mix pptMarketting mix ppt
Marketting mix pptabhishek2406
 

Viewers also liked (13)

Relaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's PicnicRelaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's Picnic
 
Os 4P's do Marketing
Os 4P's do MarketingOs 4P's do Marketing
Os 4P's do Marketing
 
Introduction of chocolate industry
Introduction of chocolate industryIntroduction of chocolate industry
Introduction of chocolate industry
 
New Product Launch - Confectionery
New Product Launch - ConfectioneryNew Product Launch - Confectionery
New Product Launch - Confectionery
 
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...
Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...
 
Oreo launch
Oreo launchOreo launch
Oreo launch
 
Cadbury - New Product Launch
Cadbury - New Product LaunchCadbury - New Product Launch
Cadbury - New Product Launch
 
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - Marketing
 
Paint Manufacturing Process
Paint Manufacturing ProcessPaint Manufacturing Process
Paint Manufacturing Process
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p's
 
Marketing Management Project.
Marketing Management Project.Marketing Management Project.
Marketing Management Project.
 
Marketting mix ppt
Marketting mix pptMarketting mix ppt
Marketting mix ppt
 

More from Stephen Londergan

More from Stephen Londergan (7)

Lotusphere 2010 Social Software Sessions
Lotusphere 2010 Social Software SessionsLotusphere 2010 Social Software Sessions
Lotusphere 2010 Social Software Sessions
 
IBM Lotus Connections Flight School
IBM Lotus Connections Flight SchoolIBM Lotus Connections Flight School
IBM Lotus Connections Flight School
 
IBM Lotus Connections In 1 Slide
IBM Lotus Connections In 1 SlideIBM Lotus Connections In 1 Slide
IBM Lotus Connections In 1 Slide
 
Peters Parts
Peters PartsPeters Parts
Peters Parts
 
APF Capital
APF CapitalAPF Capital
APF Capital
 
IBM
IBMIBM
IBM
 
Worldwide Consulting
Worldwide ConsultingWorldwide Consulting
Worldwide Consulting
 

Recently uploaded

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 

Recently uploaded (20)

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 

Rennovations Chocolates

  • 1.
  • 2.

Editor's Notes

  1. Products Used: Lotus Notes, Lotus Connections, Lotus Quickr, Lotus Sametime Background Ron is the marketing manager for Rennovations Chocolates and they are about to launch a new product in Asia. He receives an email from his supervisor, Gardner. The email contains three tasks. First, to locate some market information, add the information to the launch plan and then place the updated plan in the team library. The second task is to find a corroborating source to confirm a key assumption regarding the opportunity in Asia and the third is to find a speaker for a conference in China. Challenges 1. Ron is new to the company and does not know the SME's in the company. 2. He has limited time to complete the tasks in the email. He does not want to engage in phone tag or iterate on multiple rounds of emails to find people or answers. 3. Ron needs to locate people in other parts of the world. 4. The information that Ron locates needs to be shared with the broader team in an efficient manner. 5. Information must be confirmed by a wide group of people. Ron does not know how to access a community of experts.