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Why Your Website Is Not
Working
(And Some Tips On How To
Improve It)
Agenda
 Background & what we do
 Common problems
 How do we find out?
 Measurement
 Increase visitors
 Increase enga...
Background
 Graduate software engineer specialising in
business computing since 2001
 Accredited by the CIM and formally...
What We Do
 Specialise in providing commercial
websites and digital marketing services to
help businesses attract more cl...
Common Problems
 Technical faults
 Not enough visitors
 Not engaging visitors
How Do We Find Out?
 Manual check (forms, contact details,
pages not found, etc.)
 Google Analytics
 Google Webmaster T...
Measurement
 Objectives / goals, e.g. Enquiries & sales
 (Not) hits !
 Unique visits & sessions
 Bounce rates
 Pages ...
More Visitors
Some People (Still) Think SEO Is:
 Keywords
 Link building
What SEO Really Is:
 High quality websites
 Relevance
 Authority
 Low bounce rate / high user engagement
 Credibility...
Increasing User Engagement
 What can you do for me (not ‘we do ..’)
 Water down the tech. speak
 Trust (registrations, ...
Summary
 Common problems
 How do we find out?
 Measurement
 Increase visitors
 Increase engagement
Q & A
Resources
 Google Analytics
https://www.google.com/webmasters/tools/
 Google Webmaster Tools
https://www.google.com/anal...
Thank you for your time
Please get in touch
www.crescentdigital.co.uk
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Why Your Website Isnt Working

Background & what we do
Common problems
How do we find out?
Measurement
Increase visitors
Increase engagement
Q & A
Resources

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Why Your Website Isnt Working

  1. 1. Why Your Website Is Not Working (And Some Tips On How To Improve It)
  2. 2. Agenda  Background & what we do  Common problems  How do we find out?  Measurement  Increase visitors  Increase engagement  Q & A  Resources
  3. 3. Background  Graduate software engineer specialising in business computing since 2001  Accredited by the CIM and formally approved as a service provider for the UKTI for International Digital Marketing.
  4. 4. What We Do  Specialise in providing commercial websites and digital marketing services to help businesses attract more clients & grow  Retained by businesses providing the ‘interface’ between sales & marketing strategy and the online world
  5. 5. Common Problems  Technical faults  Not enough visitors  Not engaging visitors
  6. 6. How Do We Find Out?  Manual check (forms, contact details, pages not found, etc.)  Google Analytics  Google Webmaster Tools  Bing Webmaster Tools  Website Statistics  Pingdom speed test  Independent Video Review
  7. 7. Measurement  Objectives / goals, e.g. Enquiries & sales  (Not) hits !  Unique visits & sessions  Bounce rates  Pages per visit / session duration  Messages, warnings & errors in webmaster tools
  8. 8. More Visitors Some People (Still) Think SEO Is:  Keywords  Link building
  9. 9. What SEO Really Is:  High quality websites  Relevance  Authority  Low bounce rate / high user engagement  Credibility & trust (physical addresses, terms, about & privacy)  Fast page loading times
  10. 10. Increasing User Engagement  What can you do for me (not ‘we do ..’)  Water down the tech. speak  Trust (registrations, accreditations, bio & case studies)  Easy to use, consistent & remove obstacles  Easy to contact (e.g. online chat)  Clear CTA (call to action)  Systemise testimonials
  11. 11. Summary  Common problems  How do we find out?  Measurement  Increase visitors  Increase engagement
  12. 12. Q & A
  13. 13. Resources  Google Analytics https://www.google.com/webmasters/tools/  Google Webmaster Tools https://www.google.com/analytics/web/  Bing Webmaster Tools http://www.bing.com/toolbox/webmaster/  Speed Testing http://tools.pingdom.com/fpt/  Video Testing http://peek.usertesting.com/  Live chat software https://www.zopim.com/  Leaked List of Google Do’s & Don’t’s http://themoralconcept.net/pandalist.html
  14. 14. Thank you for your time Please get in touch www.crescentdigital.co.uk

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