Today's 60-Second Book Brief is Winning With Customers. Learning to understand how much money you make your customers is the way to succeeding in b2b sales. Authors D. Keith Pigues and Jerry Alderman wrote this book to show us how.
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2. According to D. Keith Pigues and Jerry Alderman,
understanding how much money you make your
customers is the way to succeeding in b2b sales. They
wrote the book Winning With Customers to show us
how to do it. There are 6 steps to this journey.
8. Where you’ll ramp
things up a notch by
combining people,
processes and
technology to ensure
that this becomes a
long-term competitive
advantage.
6:CVC Management
System
9. There’s no magic in this
formula, but if you can help
your customers understand
how much money you are
making them, you’ll be
well on your way to
cementing a long-term
relationship.