Steve's many high-net-worth and celebrity clients value his discretion, reliable perspective and market expertise. They appreciate and value his dedication to finding creative solutions that make each transaction come together with a positive result. His vast knowledge of architecture and design and his keen understanding of industry trends, along with a stellar reputation for first class service and exceptional counsel, has allowed Steve to be an invaluable asset to his clients.
3. 5
5
“Steve Frankel is one of the most
successful realtors in the nation, with
$1.5 billion in residential sales over a
distinguished 25-year career.”
PROPERTY
Pre-Market evaluation of the estate, interior, and exterior design
Open house Tuesday for Westside brokers
Open house Sundays for public, if desired
Professional photography of the property
Estate signage placed on property
Drone photography of the property
DIGITAL MEDIA
Dedicated website and url domain for the property
Property will be featured on all real estate websites including:
SteveFrankel.com, realtor.com, coldwellbanker.com, trulia.com, redfin.com, Caimeiju, and others
PRINT MEDIA
Full page color ad in Los Angeles Times
Full page color ad in The View magazine
Just Listed Mailer sent to over 10,000 homes in the area
Full page ad in The MLS Guide, weekly magazine for all brokers
Dedicated email brochure, sent UP TO 20,000 people that include; top real estate brokers and ultra high net worth clients
Ad in Chinese View Magazine
Professional color brochure will be created and given to prospective buyers
Variety Magazine Ad, Haute Living Ad, Hollywood Reporter Ad
Ad placed in Wall Street Journal - Asia Edition & Latin America Edition
PUBLIC RELATIONS
Available for architecturally significant homes, notable owners and ultra luxurious properties
SOCIAL MEDIA
Instagram, Facebook & LinkedIn Network with current events and property updates
MARKETING PLAN
6. 10
Steve Frankel is one of the most successful realtors in the nation, with $1.5 billion in
residential sales over a distinguished 25-year career. An award-winning, top-producing
agent at Coldwell Banker’s Beverly Hills North office, the #1 producing office in the world,
Steveisconsistentlyrankedinthetop1%ofagentslocally,nationallyandinternationally.
Steve has represented some of the most prominent residents and public figures
of Los Angeles in the sale and purchase of their luxury homes and fine estates;
with record-breaking sales spanning Beverly Hills, Bel Air, Beverly Park, the
Hollywood Hills and the entire Westside.
His many high-net-worth and celebrity clients value his discretion, reliable perspective
and market expertise. They appreciate and value his dedication to finding creative
solutions that make each transaction come together with a positive result. His vast
knowledge of architecture and design and his keen understanding of industry trends,
along with a stellar reputation for first class service and exceptional counsel, has allowed
Steve to be an invaluable asset to his clients.
With Steve as your agent, you’ll have decades of luxury real estate prowess and elite
service by your side, successfully procuring your every goal.
INDUSTRY AND COMMUNITY ACHIEVEMENTS
• Member of Coldwell Banker’s Society of Excellence, ranking among the top 1% of
Coldwell Banker Sales Associates internationally for 20 years in a row.
• Consistent top L.A. producer, ranked in the top 1% at Coldwell Banker nationally.
• AnnuallyrankedatoprealestateAgentintheU.S.byREALTrendsintheWallStreetJournal
• Certified Luxury Property Specialist with Coldwell Banker Global Luxury program
• Board Member of The Friends of Hebrew University
• Board Member of The Friends of The Israel Museum.
STEVE FRANKEL
1STEVEFRANKEL.COM
9. NOTABLE SALES
1150 Brooklawn Dr
509 23rd Street
1134 Angelo Drive
613 N. Hillcrest Rd
525 Warner Ave
1201 Bel-Air Road
1273 Stone Canyon Rd
704 N. Arden Drive
572 Crestline Drive
2706 Club Drive
1643 Rising Glen Rd
2708 Carmar Drive
8476 Cole Crest Drive
4515 Encino Ave
Holmby Hills
Santa Monica
Beverly Hills
Beverly Hills
Holmby
Bel-Air
Bel-Air
Beverly Hills
Cheviot Hills
Brentwood
Sunset Strip
Sunset Strip
Sunset Strip
Encino
$6,995,000
$5,125,000
$4,995,000
$4,995,000
$4,995,000
$4,895,000
$4,850,000
$4,775,000
$4,595,000
$4,500,000
$4,350,000
$3,995,000
$3,995,000
$3,299,000
10858 Portofino Place
1117 N Beverly Drive
22407 Carbon Mesa
8366 Sunset View Drive
624 N Hillcrest Road
1236 Lago Vista Drive
2492 Mandeville Canyon
2178 Castillian Drive
2456 Astral Drive
718 Roxbury Drive
2620 Benedict Canyon
506 N Crescent Drive
704 23rd Street
1417 N Doheny Dr
Bel-Air
Beverly Hills
Malibu
Sunset Strip
Beverly Hills
Beverly Hills
Brentwood
Hollywood Hills
Hollywood Hills
Beverly Hills
Beverly Hills
Beverly Hills
Santa Monica
Sunset Strip
$6,995,000
$6,900,000
$6,595,000
$6,250,000
$6,000,000
$5,995,000
$5,995,000
$5,995,000
$5,625,000
$5,499,000
$5,475,000
$5,450,000
$5,450,000
$5,280,000
(pg. 49)
(pg. 25)
(pg. 42)
(pg. 46)
10. 8
Steve Frankel
For Steve Frankel, entering real estate on Los Angeles’ highly coveted Westside proved the
perfect opportunity for him to learn his new town. Armed with a degree from NYU, and
experience working on Wall Street, Steve arrived in LA in the early 1990’s. “I wanted to create
roots in this town.” Working in real estate provided the perfect opportunity. Steve became an
Estates Director at Coldwell Banker Previews International in Beverly Hills, and focused his
attention on selling homes in Beverly Hills, Bel Air, Santa Monica, and the Sunset Strip.
Steve understands precisely why real estate in Los Angeles is so distinctive compared to other
markets. “In L.A., you must prove the value of a property beyond aesthetics. You’re often asking
a person to commit a large portion of their net worth into a property. You need to be able to
explain to your clients why they are making a sound investment, ” he says.
To that end, being highly educated and having worldly experience is extremely useful in helping
clients to pursue prudent investments. But Steve also says that his understanding and love
of architecture, his eye for a good deal and his dedication to learning about new, upcoming
pockets of Los Angeles are additional reasons he has been propelled to the top of the list of
Los Angeles’ biggest deal makers. Moreover, this has earned him a global reputation amongst
international buyer s in countries including Indonesia and China who are “looking for a climate
and a lifestyle that mirrors that of other emerging markets, ” Steve explains. “They are looking
at New York, Miami, and now Los Angeles.”
STEVEFRANKEL.COM 9
11. 1110
past two decades, Steve has closed
more than $1 Billion in volume.
Not surprisingly, his marketing is
reflective of his diligence, and his
success. “I am very hands on. I
spend a substantial amount on
marketing, both print and internet,
every photo of my properties is
impeccably represented,” he says.
“When there is a showing on one of
my properties, you get me. I’m at
the property early, lighting candles,
turning on music and making every
detail look perfect. You get one
chance to make the house look and
feel perfect, it’s show time, and after
all, this is Hollywood!” he says with
Copyright Top Agent Magazine
other cities are on, and people are
excited to be here. They want to
enjoy this wonderful lifestyle, by
owning a home here,” he says.
Because real estate in Los Angeles is
expensive, Steve holds himself to
incredibly high personal and pro-
fessional standards, resulting in
unparalleled service. “I really take
good care of my clients, because I
take my business very seriously. I am
a focused and passion driven person.
I work hard, diligently and with
integrity. I give the utmost respect to
my clients and to the real estate
community. Clients and colleagues
know they can trust me and rely on
me. They can always get me on the
phone, and other agents know I’ll
say, “Bring me an offer. Let’s work
together to get this deal done.”
Steve’s record of success serves as
evidence of this focus on integrity
and service. He has broken price
barriers year after year in areas
including, Bel Air, Santa Monica,
Sunset Strip, and the Beverly Hills
Flats. He is consistently one of the
top agents in his office, which is the
#1 Coldwell Banker producing
office in the world. Steve closed
more than 50 transactions in 2013,
and is on track to exceed the number
of transactions this year. Over the
“LosAngeleshasgrownuptobecomeamajorinternationaldestination.Weareinthemidstofarevitalization.
There is a vibrancy, and energy here that wasn’t here when I arrived. We have incredible museums, hotels,
restaurants and cafes. L.A. is on a trajectory few other cities are on, and people are excited to be here. They
want to enjoy this wonderful lifestyle, by owning a home here,” he says.
Because real estate in Los Angeles is expensive, Steve holds himself to incredibly high personal and
professional standards, resulting in unparalleled service. “I really take good care of my clients, because I
take my business very seriously. I am a focused and passion driven person. I work hard, diligently and with
integrity. I give the utmost respect to my clients and to the real estate community. Clients and colleagues
know they can trust me and rely on me. They can always get me on the phone, and other agents know I’ll say,
“Bring me an offer. Let’s work together to get this deal done.”
Steve’s record of success serves as evidence of this focus on integrity and service. He has broken price
barriers year after year in areas including, Bel Air, Santa Monica, Sunset Strip, and the Beverly Hills Flats.
He is consistently one of the top agents in his office, which is the #1 Coldwell Banker producing office in the
world. Steve closed more than 50 transactions in 2013, and is on track to exceed the number of transactions
this year. Over the past two decades, Steve has closed more than $1 Billion in volume.
Not surprisingly, his marketing is reflective of his diligence, and his success. “I am very hands on. I spend a
substantial amount on marketing, both print and internet, every photo of my properties is hand-selected.
The homes I list are more than $1 Billion in volume. Not surprisingly, his marketing is reflective of his
diligence, and his success. “I am very hands on. I spend a substantial amount on marketing, both print
and internet, every photo of my properties is hand-selected. The homes I list are impeccably represented,”
he says. “When there is a showing on one of my properties, you get me. I’m at the property early, lighting
candles, turning on music and making every detail look perfect. You get one chance to make the house look
and feel perfect, it’s show time, and after all, this is Hollywood!” he says with a laugh.
STEVEFRANKEL.COM
26. 41
Beverly Hills
SUTTON WAY
Glamorous, And Sophisticated Renovation Of A
Circa 1966 John Woolf-Inspired Hollywood Regency
4BD | 4.5BA | 3,767APX SQFT
STEVEFRANKEL.COM
sold $7M
27. 4342
THE LORING HOUSE
BY RICHARD NEUTRA
Hollywood Hills
The Loring House Offers The Ultimate 1950'S LA
Lifestyle With Mid-Century Boxcar Design.
5BD | 5BA | 1,834APX SQFT
STEVEFRANKEL.COM
sold $6M
29. 46
Holmby Hills
BROOKLAWN DRIVE
A Piece Of La Modernist History, Ground-Up Remodel
Featuring Famed Luis Barragan Pool & Fountain.
4BD | 6BA | 5,500APX SQFT
STEVEFRANKEL.COM
sold $7M
30. 4948
Sunset Strip
COLE CREST DRIVE
Private, Breathtaking Serene Canyon And City Views.
A Magnificent Pavilion Creates A Zen-Like Retreat.
2BD | 2BA | 2,962APX SQFT
STEVEFRANKEL.COM
sold $4M
36. 60
Sunset Strip
DEVLIN DRIVE
Stunning Contemporary Home With
Ultra-Luxurious Finishes And Breathtaking Views.
4BD | 5.5BA | 5,671APX SQFT
STEVEFRANKEL.COM
sold $10M
37.
38. “Steve Frankel's many high-net-worth
and celebrity clients value his discretion,
reliable perspective, creative
solutions and market expertise."
SOCIAL & PR
39. 6766
SOCIAL MEDIA
@stevefrankel90210
ÃEXCLUSIVE REAL ESTATE
INDUSTRY CONNECTIONS &
HIGH NET WORTH INDIVIDUALS
½À VAST NETWORK OF LOCAL,
NATIONAL, AND INTERNATIONAL
CLIENTS & COLLEAGUES
DEDICATED NETWORK OF
INFLUENCERS IN THE
BEVERLY HILLS AREA & ABROAD
Steve Frankel utilizes his network of social influencers to increase reach to qualified buyers in the high net worth and ultra high net worth
luxury markets in Southern California and abroad. This niche network organically outperforms most industry competitors.
Steve has had several direct social media leads including a social media conversion resulting in a property sale over $10 million.
2K+2K+2K+
STEVEFRANKEL.COM STEVEFRANKEL.COM
42. “Steve provides vast knowledge of
architecture, design, keen understanding
of industry trends, and maintains a
stellar reputation for first class service."
DIGITAL
43. 7574
Finding a discerning buyer for a
one-of-a-kind property takes ingenuity
and an expert command of today's on
line arena. The Coldwell Banker Global
Luxury program has mastered the art
of digital marketing, ensuring your
property is seen by the widest possible
audience of qualified buyers. Luxury
properties that are marketed through
the program will enjoy immediate
syndication through a comprehensive
network of prominent real estate
websites, including WSJ.com,
NYTimes.com, RobbReport.com,
UniqueHomes.com, and international
websites through ListHub Global.
MARKETING MASTERS
EXPANSIVE ONLINE
SYNDICATION
STEVEFRANKEL.COM
44. 7776
In addition to a powerful network of hundreds of websites, Steve has access to an exclusive
program on seven of the world's most dominant real estate websites and more, including
Trulia, Zillow, Realtor.com, Homes.com, HGTV Front Door and more!
DIGITAL PROPERTY DISTRIBUTION NETWORK
STEVEFRANKEL.COM
45. 7978
ACCURATE DATA
Direct connection to the MLS! Check out all listings (Active, Backup/Pending, Sold, Leases) in real
time. Tired of Zillow's inaccurate Zestimate? Find out what your home is worth with 99%+ accuracy.
SMART SEARCH
Take the guess work out of searching, quickly see listings in your city, area, zip, street, etc. Check out
our "Smart Search". It takes the guess work out of finding a home for you!
FILTER
Looking for a home with 3 baths? No problem. Use the filter options to find your perfect fit.
All open houses (blue pins) and scheduled times in the comfort of your hand. Driving directions included!
FUN & EASY
Favorite the best listings, write notes on properties, share homes with those you love - all this, from
wherever you are. Favorite listings, write notes and share properties with one click. An easy way to
keep everything organized.
ONE TOUCH AWAY
I'm only one tap away - quickly call, email or text me directly from the app.
STEVE FRANKEL MOBILE APPLICATION
STEVEFRANKEL.COM
46. 8180
Our up-to-date website platform will increase your
property's search engine results across the web
and will be a dedicated resource for your property's
information. Weekly eCampaigns provide direct B2B
and B2C advertising to an exclusive network of clients.
The email links back to the property with easy to
access details and conversion options.
DEDICATED WEBSITE & EMAIL CAMPAIGN
STEVEFRANKEL.COM
48. “Steve Frankel is annually ranked a top
real estate Agent in the U.S. by REAL
Trends in the Wall Street Journal”
PRINT
49. 8786
PREFERRED PRINT
MEDIA PARTNERS
September 9 - September 15, 2017
LOS ANGELES, SANTA BARBARA & VENTURA COUNTIES
Cover Represented by STEVE FRANKEL
Coldwell Banker Residential Brokerage
New Star
inTinseltown
Historical
STUNNER
STEVEFRANKEL.COM
50. 8988
VIEW MAGAZINE
Coldwell Banker Residential Brokerage has the ability to showcase properties
at a vast regional level through View, a magazine exclusive to Coldwell Banker
Residential Brokerage in Arizona and Southern California. The visually engaging,
full-color magazine is distributed to consumers through news publications each
month, reaching hundreds of thousands of potential buyers in targeted ZIP codes.
HOMES & ESTATES MAGAZINE
There is something special about capturing the essence of a property in print. The intricate
details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of
permanence through classic storytelling and beautiful photography in Homes & Estates, the
proprietary publication of the Coldwell Banker Global LuxurysM program.
Distributed four times a year and paired with two leading publications, Unique Homes and The
Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury
pursuits, including real estate, architecture, design, art, fashion, culture and travel.
88 STEVEFRANKEL.COM
51. 9190
LUXURY REAL ESTATE
Homes & Estates
Ocean Home
Unique Homes
Conde Nast Luxury Group
Architectural Digest
The New Yorker
Vanity Fair
FINANCIAL & NEWS
Chief Executive Officer
Financial Times
Forbes
International New York Times
The New York Times
The Wall Street Journal
CITY LIFESTYLE & INTEREST
Niche Media
International
International Robb Report
London Daily Telegraph
Luxury Properties
Millionaire Asia
Unique Homes Asia
LUXURY LIFESTYLE & INTEREST
Caviar Affair
Dupont Registry
Elite Traveler
Haute Living
Robb Report Home & Style
Robb Report Collection
Town & Country
ADDITIONAL PRINT MEDIA PARTNERS
STEVEFRANKEL.COM
52. "Coldwell Banker Global Luxury offers
an impressive global stage from which
to showcase your home to a borderless
affluent audience across the world."
GLOBAL LUXURY
53. 9594
A LEADER IN LUXURY
SUCCESS BY THE NUMBERS
The Luxury Property Specialists aligned with the Coldwell Banker Global LuxurysM program are masters at their profession, ranking among the
best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day.
Coldwell Banker affiliated sales agents represented:
1. Average daily saies. Data based on totai closed and recorded buyer and sailer
transaction des of homes sold for $1 million or more as reported by the U.S. Cok1well
Banker® franchise system for the cak'lndar year 2016. USO$.
2. Source: 2016 REAL Trends 1000.
$129.6
in sales each day1
MILLION
$1.9
2016
average sales price of
$1 MILLION+
transaction sides1
MILLION
24,790
2016
$1 MILLION+
transaction sides1
SIDES
$7.3
2016 Sales
Top Agent and Team
Sales Volume2
BILLION
STEVEFRANKEL.COM
54. 9796
2010
Coldwell Banker becomes the
first real estate company to
launch a YouTube channel
The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This
pioneering spirit can be traced from San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933
as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a
trailblazer in video, mobile, social media and smart home technology.
20161933
Coldwell Banker collaborates with
tech companies to introduce the
first smart home staging kit
For the first time, prized estates
are marketed through
motion-picture technology
20121980
The luxury real estate
website wins an award for
design and functionality
Coldwell Banker
unveils an elite luxury
marketing program
20171906
A new era of luxury real
estate begins with the CB
Global Luxury program
Two visionaries establish
Coldwell Banker in
San Francisco, California
THE CUTTING EDGE OF LUXURY
825 N ROXBURY DRIVE | BEVERLY HILLS
SOLD! $11M (SUNSET & ROXBURY)
STEVEFRANKEL.COM
55. 98
MARKETING MASTERS
ELITE INTERNATIONAL SYNDICATION
MARKETING MASTERS
COLDWELL BANKER GLOBAL LUXURY BLOG
The Largest International Real Estate Advertising Net-
work. ListHub Global automatically publishes property
listings to leading real estate sites around the world,
such as China's Fang, the United Kingdom's
Rightmove and India's 99acres.
100
1655
76.6
Countries
Language
Translations
Potential
Buyers
Portals
40+
affluent subscribers
THOUSAND
1+
social media reach
MILLION
300+
annual page views
THOUSAND
The Global Luxury blog offers an international look into luxury and style through the eyes of today's leading voices, visionaries and style-setters.
STEVEFRANKEL.COM
56. 101100
A LEADER IN LUXURY
LANDMARK SALES AND LISTINGS
PORTABELLO
Corona def Mar
Listed at $75 million
LE BELVEDERE
Bel Air
Listed at $85 million
SPELLING MANOR
Holmby Hills
Listed at $150 million
PALAZZO D'AMORE
Beverly Hills
Listed at $195 million
PLAYBOY MANSION
Holmby Hills
Private sale
CAROLWOOD DRIVE ESTATE
Holmby Hills
Listed at $150 million
WOODLAND MANOR
Brookline, Massachusetts
Listed at $90 million
2006
2010
2011
2014
2016
CAROLWOOD DRIVE
PALAZZO D'AMORE
STEVEFRANKEL.COM
57. 103102
103
The Coldwell Banker Global LuxurysM website connects an affluent audience to some
of the world's finest homes. From golf course properties to wine country estates, the
website's cutting-edge lifestyle search allows potential buyers to select properties
according to their passions. Multiple language translations and currency conversion tools
also allow international buyers to tailor their user experience. A built-in referral network
for Luxury Property Specialists' exclusive use links them to other high-end real estate
professionals locally and around the world.
2M
9,600+27%
$19B+
COLDWELLBANKERLUXURY.COM
Countries
Luxury Listings
Internationally
Listing Dollar
Volume
Visits
Through the Coldwell Banker Global Luxury5M program, your property will be featured on Hamptons.co.uk and Hamptonslnternational.com. Established
more than 150 years ago, Hamptons International is a leading residential real estate brand in the United Kingdom with more than 90 offices and a strong
commitment to industry innovation and exceptional customer service. Hamptons is part of Countrywide, the UK's largest estate agency, operating under
88 brands with more than 1,500 wholly owned offices, expanding the exposure of your property even beyond the Coldwell Banker® global network.
STEVEFRANKEL.COM