1. CASE STUDY
FleetLocate.com
Diebold and FleetLocate:
Diebold Secures Improvements in Driver
Behavior with FleetLocate’s Joe Gibbs
Driver Performance Program
2. Fleetlocate.com
The Challenge
Modifying Behavior.
Measuring Results.
A leading provider of integrated self-service delivery and security
systems and services, Diebold, Incorporated employs approximately
17,000 people worldwide. With over 4,000 service professionals in
the United States responding to customer service needs at over
210,000 locations, many of Diebold’s employees spend the majority
of their working hours behind the wheel of a Diebold vehicle. So
it comes as no surprise that the company remains focused on
ensuring the safe, efficient, productive and timely performance of
their drivers.
Dave Evans, Diebold’s Vice President, International Service
Delivery & Global Infrastructure, spearheads the company’s efforts
to improve the performance of the company’s fleet and driver
performance. As part of those efforts, in January of 2012, Evans
championed the company’s decision to implement Spireon’s
FleetLocate Enterprise Fleet Management solution, a move that
has helped Diebold optimize and maximize its service fleet
resulting in a significant increase in efficiencies, productivity and
savings. When Evans began his search for a solution to optimize
driver performance as well, he turned once again to Spireon.
“Diebold is very goal-driven and metrics-managed,” Evans
explains. “That’s a large part of what drew us to the FleetLocate
Enterprise Management system in the first place, as a solution
that allows us to measure improvements, set benchmarks and
quantify ROI.”
So Evans asked Spireon if they could create a program that would
support driver behavior modification while also providing the
company with the ability to measure that behavior. The FleetLocate
team said they could.
“It wasn’t about enforcing more rules and conducting more
discipline. We needed to affect real change by helping the drivers
want to modify their behavior. The FleetLocate Joe Gibbs Driver
Performance Program promised to do exactly that while also allow-
ing us to attach metrics to specific areas of driver performance. It’s
very compatible with our goal-centric culture,” stated Evans.
Diebold is very goal-driven and metrics-
managed. That’s a large part of what
drew us to FleetLocate in the first place.
The FleetLocate Driver Performance
program offered the same ability to
attach metrics to specific areas of driver
performance. It’s very compatible with
our goal-centric culture.
3. The Solution
Developing Diebold’s
Driver Performance program.
Evans didn’t have a hard time convincing Diebold’s executive
team to embrace FleetLocate’s Driver Performance Program. After
all, they’d already seen significant performance improvements
with their initial FleetLocate Enterprise Management solution
launch. Now the FleetLocate team leveraged their expertise in
fleet optimization to develop a unique contest-based driver
performance program just for Diebold.
The industry’s first game-based driver performance program, the
FleetLocate Joe Gibbs Driver Performance Program reinforces
positive driver behaviors through a competitive format and rewards
system. The program allows fleet owners and managers to create
“racing” seasons, then assign teams of drivers to compete with
each other throughout the season. Drivers and teams score points
for reductions in speeding, hard braking, hard accelerating, idle
time and more. The program also allows drivers and teams to
track their scores and rankings in real-time using mobile phones,
tablets and laptops, to see where they stand and where they can
stand to improve. At the end of the season, winning drivers and
the winning teams are rewarded with attractive incentives.
Working closely with Evans, the FleetLocate team developed a
Driver Performance Program specifically designed for Diebold’s
drivers, vehicles and goals. Targeting 100 vehicles used in the initial
FleetLocate pilot, Evans and FleetLocate selected a pocket of
vehicles and drivers based in the Carolina’s sto participate in the
program’s inaugural season.
The first sign of the program’s success was the ease of implemen-
tation and seamless integration. “Our team and FleetLocate’s
team worked well together, resulting in a positive experience,”
Evans recalls.
Using their mobile phones, tablets or
laptops, Diebold drivers were able to
track their scores and rankings daily,
weekly and for the entire season.
Enterprise Fleet Management
5. Giving Drivers the Flexible Mobile Tools to
Self-Manage
Diebold was particularly interested in the program’s strategy
of empowering drivers to be more informed and accountable
through the use of highly flexible mobile applications. “The
program gave our drivers a tool that allowed them to self-manage
while on the go,” Evans says.
The FleetLocate Joe Gibbs Driver Performance Program allowed
Diebold’s participating drivers to view score boards and track
their scores across a range of scoring metrics, including idling,
speeding, hard accelerating and hard braking. For the ultimate
flexibility, drivers could check and track their overall scores and
individual metrics on a regular basis through intuitive dashboards
and score boards viewable on their laptops.
With mobile access to these metrics, drivers could then identify
areas and actions for self improvement, such as turning off the
motor to reducing idle time, slowing down to adhere to speed
limits, and driving less aggressively to reduce hard braking and
accelerating. To ensure participants remained aware of their
scores and rankings, the program also sent out weekly emails
informing drivers of their individual and team standings.
“FleetLocate’s Driver Performance Program provided our drivers
with real-time feedback on specific areas of driving performance,”
explains Evans. “It allowed us to set targets and goals, then reward
our drivers for reaching them. This also aligns very well with our
company’s culture, which recognizes and rewards outstanding
behavior.”
Additionally, drivers had mobile access to an audio library of
driving tips provided by none other than Coach Joe Gibbs, the
former Super Bowl-winning coach of the Washington Redskins
and current owner of three-time NASCAR® championship team,
Joe Gibbs Racing. The metrics feedback and driving tips allowed
drivers and teams to put the right game plan in place to improve
performance and scores — all which resulted in improved business
performance for Diebold.
Easy-to-read dashboards provided drivers
and teams with a detailed breakdown
of scores in multiple performance areas,
including idle times, speed, hard braking,
hard accelerating, fuel consumption and
distance driven.
Enterprise Fleet Management
6. Historical graphics provided an intuitive
visual way for drivers and teams to see
their scores over the season.
The FleetLocate Joe Gibbs Driver
Performance Program gives drivers a
flexible mobile tool that allows them to
self-manage. It provides them with
trending feedback on how they’re
doing. It allows them to set targets and
goals, then be rewarded for reaching
them. This also aligns very well with our
company’s culture, which recognizes
and rewards outstanding behavior.
Evans also credits the FleetLocate Joe Gibbs Driver Performance
Program’s game-based format with engaging and motivating
those drivers with competitive natures. “Some of our drivers
responded well to the idea of a contest, with nice incentives in
store for those who won.” For the first season, those incentives
included a choice between attending the Bristol Motor Speedway
NASCAR race, a weekend for two at Myrtle Beach, a visit to
Spireon partner Joe Gibbs Racing facilities, as well as financial
incentives. Rewards were given to the top individual and team
performers in multiple areas as well as most improved drivers.
Steven Zartman, the winning driver of Diebold’s first season,
recalls that he quickly got caught up in the competitive aspect
of the program, checking his scoreboard and rankings daily to
see where he needed to improve. Zartman even provided
valuable feedback on the program’s performance that the
FleetLocate team has used to enhance the next iteration and
season even more.
8. The Results
How Diebold’s Drivers Measured Up.
Diebold wanted a system that would enable drivers to modify
their own behaviors behind the wheel. They ended up with a
system that allowed them to measure the results of those modifi-
cations. An example of one way this can benefit Diebold and our
drivers is in reducing the occurrence of rear-end collisions.
The FleetLocate Joe Gibbs Driver Performance Program allowed
drivers and fleet managers to measure the occurrence of those
behaviors that indicate a higher risk of rear-end collisions, namely
hard braking, and make adjustments to lower these incidents.
Evans says, “We want to make it clear to
drivers that we don’t want them speeding
to get to a job by a certain time, and we
don’t want them driving aggressively. We
want them to drive safely.”
With the FleetLocate Driver Performance
Program, Diebold can set the right
expectation and encourage our drivers to
work toward this.
Drivers also had access to an audio
library of safe driving tips from Coach
Joe Gibbs, owner of three-time NASCAR
champions Joe Gibbs Racing and a
former Super Bowl-winning Washington
Redskins coach.
9. Following the first season of Driver Performance, Diebold
experienced measurable improvements in multiple areas of
driver behavior.
These included:
excessive speeds
posted speed limit
In addition we achieved an overall:
Evans credits increased real-time visibility for these improvements.
“With FleetLocate’s Driver Performance Program, drivers had 24/7
access to real-time feedback in an easy-to-process format,” he
says. Fleet managers have also praised the program, specifically
the management reports which they’ve found easy to use and
understand.
Giving Drivers Clear Direction
Beyond improving driver performance, Diebold also wanted
to improve the way they communicate with their drivers. “We
care about our drivers,” Evans explains. “We want to send them
a clear message about our expectations. The FleetLocate Joe
Gibbs Driver Performance Program has helped us improve our
communications and relationships with our drivers.”
For a specific example, Evans points to achieving contracted
Service Level Agreements (SLAs). When service managers ask
drivers to adhere to SLAs by arriving to a customer’s location on
time, drivers may misinterpret this request as more important than
driving safely. “We want to make it clear to drivers that we don’t
wont them speeding to get to a job by a certain time, and we
don’t want them driving aggressively,” explains Evans. “No, we
want them to drive safely. With FleetLocate’s Driver Performance
Program, we can set the right expectation and encourage our
drivers to work toward the established goals.”
Management reports provided fleet
managers with easy-to-process and
comprehensive views of driver
performance metrics, allowing them
to identify and curb costly behaviors.
Enterprise Fleet Management
10. Fleetlocate.com
Gearing Up For Season Two
Building on the positive results from the first season of the
FleetLocate Joe Gibbs Driver Performance Program, Evans is
overseeing the second-season launch which involves a much
more expansive roll-out of the program across Diebold’s
largest service areas:
1) Service fleets servicing Illinois and Wisconsin;
2) Service fleets servicing Florida; and
Barrier division fleets servicing large bank vaults and safety
deposits nationwide.
This last segment is split into two regions, each covering half of
the country.
“We expect to see better results from our second season of the
program,” predicts Evans. To support these results, Diebold and
FleetLocate are teaming up to provide drivers with hands-on
pre-season training using the technology. “We’ll also be actively
enlisting management to help us educate drivers about the
benefits of the program not just to the company but to them, and
how to maximize their successful participation.”
The next iteration of the Driver Performance program will also
incorporate some of the suggestions and feedback collected
from drivers following the end of the first season. And Diebold
plans to have a more comprehensive support structure in place to
bring competing teams together to develop winning strategies.
“The first season provided us with a valuable learning experience
as well, allowing us to identify ways we could make the program
even more effective and useful for our drivers.”
The FleetLocate team will continue to be closely involved in
Diebold’s second season of the program, ensuring its success
while identifying opportunities for further enhancement.
“FleetLocate’s team has been outstanding to work with,” adds
Evans. “It’s been a truly collaborate effort, and Spireon has
dedicated considerable resources to this initiative. We expect
the FleetLocate Joe Gibbs Driver Performance Program to push
our FleetLocate ROI above and beyond our initial projections.”
11. The Highlights
Following the first season of Driver Performance, Diebold
experienced measurable improvements in multiple areas of
driver behavior.
These included:
63% of our drivers showed improvement in reducing
excessive speeds
their driving while staying within the
In addition we achieved an overall:
in
in
in
in fuel-cost savings following deployment
The FleetLocate team has been out-
standing to work with. It’s been a truly
collaborate effort, and Spireon has
dedicated considerable resources to
this initiative. We expect FleetLocate’s
Driver Performance Program to push
our FleetLocate ROI above and beyond
our initial projections.
Coach Joe Gibbs
Enterprise Fleet Management
