Even in the best of circumstances, chances are on any project or program, there can be some amount of alternate opinions that are not heard. Some recent research suggests that the traditional group brainstorming techniques are actually not very effective. And when it comes to generating ideas, groupthink can severely limit diversity of thought. In the end, there are better ways to generate and sustain ideas.
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Getting Beyond Groupthink and Ineffective Brainstorming
1. Steven Martin, PMI-ACP, PMP
Principal Consultant – Cottage Street Consulting
www.cottagestreetconsulting.com/resources
Wicked Smaht: Getting Beyond Groupthink
and Ineffective Brainstorming