57th Street Media Ventures is expanding distribution of the Supa Cool Man comic strip to India through a partnership with AVE! Comics, a leading developer of digital comic book readers for iPhone. This will allow Supa Cool Man customers in India to purchase and read comics and graphic novels on their Apple devices. The Supa Cool Man comic strip, which chronicles the life of an African American businessman in Manhattan and has seen strong sales growth, is scheduled to launch in India in November 2010. 57th Street Media Ventures hopes this expansion will tap into India's growing digital market and meet subscribers' preference for accessing content on mobile devices.

1. Contact: Arlene Fernandez
57th
Street Media Ventures
(1787 Madison Ave Suite 515)
(646-912-9200)
For Immediate Release
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Supa Cool Man Comic Strip Heads East
57th
Street Media Ventures Announces Comic Strip’s Upcoming Launch in India
(September 20, 2010)— In response to the growing demand for digital downloads and
monetization, 57th
Street Media Ventures is leveraging its strategic partnership with Europe’s
AVE! Comics to expand its international distribution to India. AVE! Comics are a leading
developer of digital comic book reader for the iPhone catering to Indie and Foreign Markets. The
new partnership allows Supa Cool Man customers to purchase and read the vast catalogue of
comic strips on the Apple iPhone, iPod touch and iPad. “Owners can read Supa Cool Man
Comic Books, and Graphic Novels in AVE format using a revolutionary reader in french, english
and Spanish” said Claudia Zimmer , CEO of AVE Comics.
“We are excited to bring Supa Cool Man (SCM) comic strip to such a diverse and digitally-
driven market as India,” says Mr. Morgan. The Supa Cool Man comic strip is slated to hit the
Indian market in November 2010.
Originating in 2006, Supa Cool Man comic strip chronicles the adventures and lifestyle
moments of an African American business man living in Manhattan. The SCM strip has
experienced a tremendous surge in sales and downloads with an annual 20 percent increase over
the past four years. The Iphone explosion propelled SCM sales by 50 percent, resulting in a 175
percent monthly growth rate since January 2010.

2. *The worldwide mobile application download market is currently a $1.7 billion market
with application downloads now hitting 3.9 billion downloads in just the past six months. Recent
statistics reveal that the influx of new mobile devices, wider screens and the introduction of
media tablets will double the tablet category and drive the download market to higher levels.
“Digital content distribution to mobile devices and larger screens, is becoming the new
newsstand,” adds Mr. Morgan. As technology and its delivery systems continue to evolve, it is
incumbent upon comic strip developers to meet our subscribers at their preferred points of
contact.”
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