Today, about 80% of companies considers data as an essential part of their strategy. However, although most of these companies are taking models into production, they still have trouble turning their data and insights into valuable AI solutions. With businesses heavily invested in data and AI, what is it that actually makes the difference for being successful with AI? In this talk, I will argue that the extent to which AI is embedded in the organisation is crucial to success. Furthermore, I will show why the Analytics Translator is the designated person to drive AI adoption by the business and what his or her tasks should look like. The insights shared come from our own experience as consultants as well as interviews with top Dutch enterprises about their AI maturity.