Infographic focusing on Big Data Insights by Stibo Systems.

1. 61%of senior managers believe
that IT own their Big Data
Why business unit heads need Big Data
The hype is over....
Build stronger customer relationships
Better risk management
Provide focus for marketing campaigns and strategies
Assist with audit/compliance and legal obligations
Quality control
Improve relationships with your employees
Better strategic decision making
IT should probably be the
custodians of your company’s Big
Data but it is down to the business
unit heads to use the data to drive
out competitive advantage and
innovation in the future
pan European enterprises
currently does not directly
manage its master data
said Big Data enriched the
company’s master data
1 in5
80%
?
?
?
?
?
1/3! ! of all respondents (34%)
admitted that they did not know
what the company does with its
Big Data
Almost
3/4of enterprises use
Big Data for strategic
decision making
!
BIG DECISIONS
OVER BIG DATA
...and it’s time for change
Companies will
increasingly need to
integrate data from
multiple sources
Data ownership
must move away
from IT...
Analytical talent
will become a premium
Sources: Coleman Park's research report
...and move more into
business units to really
benefit to the full.

2. ... providing relevant and
optimised product information
to the customer
Key product information
requirements are greater
than ever with customers
demanding evermore
high-quality and
relevant information
GIVING RETAILERS A
COMPETITIVE ADVANTAGE
Dress
Price: £100
Size: S
Material: Silk
Colour: Black
Customer rating:
Companies today have more data in more dimensions
from more sources and they need to provide this
information to more devices and channels
NOW
THEN
Product MDM brings data alive
for effective selling in a dynamic,
changing, cross-channel world,
blending structured data with
controlled workflow and
flexible usage
Reliable and consistent data is
key to ensuring the best possible
customer experience
Investing in Product MDM technology is no longer a job just
for the eCommerce team, this is enterprise level technology.
Store
INSIGHT TO ACTION
agree that Big Data
such as behavioural
information can be
used to augment
product data
manage multiple
language versions of
product information
manage different versions of
product copy to support A:B
or multivariant testing
74% 47%
Today, companies appear to
grasp the importance of data...
A BOR
Product Attributes
Product Copy
Big Data
strongly agree or
agree that the number
of product attributes
required has increased
in the last two years
72% 63%
However...
Limited information
Moving from a
‘static repository’, Product
MDM provides a home for
augmented data
Personalisation
Social commerce
Offline activity
Companies fail to collect the information that retail
operations and customers generate...
do not store purchasing
and sales measurements
and have no plans to do so
64%13%store information from
customer product rating
and social media
Only
Sources: Coleman Park's research report
Because you
bought:
We
recommend:
Product
Hub
£100
... into a
controlled,
usable and
accessible
system
augmenting it...
eCRM
Product MDM (Master Data Management)
powered commerce puts product data flexibility at
the heart of multi-channel selling across all
devices, all channels, all segments and markets...