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100 Day Plan to
transform your Digital
Strategy
www.stickyeyes.com/100
New role?
New project?
New idea?
www.stickyeyes.com/100
You don’t have
long to make the
right impression,
www.stickyeyes.com/100
And deliver the
results that people
expect.
www.stickyeyes.com/100
Which is why the
first 100 days
could be crucial.
www.stickyeyes.com/100
But as some have
shown, the first
100 days are not
always easy!
www.stickyeyes.com/100
But why 100 days?
www.stickyeyes.com/100
It gives you time to
assess your
current position,
www.stickyeyes.com/100
To build your
strategy,
www.stickyeyes.com/100
For early results to
start materialising,
www.stickyeyes.com/100
And it’s when
others will look for
assurance that
you’re on the right
track.
www.stickyeyes.com/100
So how should we
approach our first
100 days?
www.stickyeyes.com/100
There are six key
components.
www.stickyeyes.com/100
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute
Measure, Review & Adjust
-10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute
Measure, Review & Adjust
Communicate and Collab...
The Preparation
stage really starts
before you begin
your project.
www.stickyeyes.com/100
And is about
hitting the ground
running.
www.stickyeyes.com/100
Get to know the
business, the
people and its
competitors,
www.stickyeyes.com/100
And use that
information to
make a quick start
on Day One.
www.stickyeyes.com/100
The Assess &
Understand stage
is about learning
where you
currently stand.
www.stickyeyes.com/100
It’s about
understanding
what the business
is good at,
www.stickyeyes.com/100
What it’s not so
good at,
www.stickyeyes.com/100
How the business
is engaging with its
customers,
www.stickyeyes.com/100
And the resources
that you’ll have at
your disposal.
www.stickyeyes.com/100
This stage is
usually complete
after 30 days.
www.stickyeyes.com/100
The next stage is
the Planning stage.
www.stickyeyes.com/100
This usually starts
mid-way through
your assessment
stage,
www.stickyeyes.com/100
And goes on until
around Day 45.
www.stickyeyes.com/100
This is where you
start to build your
strategy,
www.stickyeyes.com/100
Using what
you have learnt
so far.
www.stickyeyes.com/100
You’ll set
your objectives,
www.stickyeyes.com/100
Identify your
priorities over the
short, medium and
long term,
www.stickyeyes.com/100
Find areas where
you can drive
efficiencies,
www.stickyeyes.com/100
Find the
influencers that
speak to your
audiences,
www.stickyeyes.com/100
And develop your
communications
plan.
www.stickyeyes.com/100
It’s then time to
Build and Execute
your plan.
www.stickyeyes.com/100
This will usually
start from Day 30,
as the planning
phase progresses,
www.stickyeyes.com/100
And initially, you’ll
be delivering your
short-term goals
and “quick wins”,
www.stickyeyes.com/100
Before moving on
to focus on the
bigger objectives.
www.stickyeyes.com/100
And initially, you’ll
be delivering your
short-term goals
and “quick wins”,
www.stickyeyes.com/100
Before moving on
to focus on the
bigger objectives.
www.stickyeyes.com/100
It’s important at
this stage to keep
collaborating with
your stakeholders,
www.stickyeyes.com/100
Keep reporting on
your campaign’s
performance,
www.stickyeyes.com/100
Keep your
stakeholders
informed on the
next steps,
www.stickyeyes.com/100
And ensure that
everybody is clear
on the plan ahead.
www.stickyeyes.com/100
From around
Day 50, you’ll be
starting to Measure
and Review.
www.stickyeyes.com/100
Look at what has
worked well,
www.stickyeyes.com/100
And where you
need to make
changes to your
plan.
www.stickyeyes.com/100
Refer back to your
initial findings and
judge whether they
were accurate.
www.stickyeyes.com/100
Look at where you
stand against your
objectives,
www.stickyeyes.com/100
And be clear
and consistent on
how you report
against them.
www.stickyeyes.com/100
And throughout all
of this,
www.stickyeyes.com/100
Keep
communicating
and keep
collaborating,
www.stickyeyes.com/100
Because constant
communication
helps to bring out
great ideas,
www.stickyeyes.com/100
And builds trust in
both you, and in
your strategy.
www.stickyeyes.com/100
But there is one
final thing to
remember,
www.stickyeyes.com/100
Own it, trust
yourself, and enjoy
the ride.
www.stickyeyes.com/100
Want more?
Download our free
100 Day Plan at
stickyeyes.com/100
www.stickyeyes.com/100
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100 Day Plan to Transform your Digital Marketing Strategy

Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.

100 Day Plan to Transform your Digital Marketing Strategy

  1. 1. 100 Day Plan to transform your Digital Strategy www.stickyeyes.com/100
  2. 2. New role? New project? New idea? www.stickyeyes.com/100
  3. 3. You don’t have long to make the right impression, www.stickyeyes.com/100
  4. 4. And deliver the results that people expect. www.stickyeyes.com/100
  5. 5. Which is why the first 100 days could be crucial. www.stickyeyes.com/100
  6. 6. But as some have shown, the first 100 days are not always easy! www.stickyeyes.com/100
  7. 7. But why 100 days? www.stickyeyes.com/100
  8. 8. It gives you time to assess your current position, www.stickyeyes.com/100
  9. 9. To build your strategy, www.stickyeyes.com/100
  10. 10. For early results to start materialising, www.stickyeyes.com/100
  11. 11. And it’s when others will look for assurance that you’re on the right track. www.stickyeyes.com/100
  12. 12. So how should we approach our first 100 days? www.stickyeyes.com/100
  13. 13. There are six key components. www.stickyeyes.com/100
  14. 14. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare
  15. 15. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare Assess
  16. 16. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare Assess Plan
  17. 17. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare Assess Plan Build and Execute
  18. 18. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare Assess Plan Build and Execute Measure, Review & Adjust
  19. 19. -10 0 10 20 30 40 50 60 70 80 90 100 Prepare Assess Plan Build and Execute Measure, Review & Adjust Communicate and Collaborate
  20. 20. The Preparation stage really starts before you begin your project. www.stickyeyes.com/100
  21. 21. And is about hitting the ground running. www.stickyeyes.com/100
  22. 22. Get to know the business, the people and its competitors, www.stickyeyes.com/100
  23. 23. And use that information to make a quick start on Day One. www.stickyeyes.com/100
  24. 24. The Assess & Understand stage is about learning where you currently stand. www.stickyeyes.com/100
  25. 25. It’s about understanding what the business is good at, www.stickyeyes.com/100
  26. 26. What it’s not so good at, www.stickyeyes.com/100
  27. 27. How the business is engaging with its customers, www.stickyeyes.com/100
  28. 28. And the resources that you’ll have at your disposal. www.stickyeyes.com/100
  29. 29. This stage is usually complete after 30 days. www.stickyeyes.com/100
  30. 30. The next stage is the Planning stage. www.stickyeyes.com/100
  31. 31. This usually starts mid-way through your assessment stage, www.stickyeyes.com/100
  32. 32. And goes on until around Day 45. www.stickyeyes.com/100
  33. 33. This is where you start to build your strategy, www.stickyeyes.com/100
  34. 34. Using what you have learnt so far. www.stickyeyes.com/100
  35. 35. You’ll set your objectives, www.stickyeyes.com/100
  36. 36. Identify your priorities over the short, medium and long term, www.stickyeyes.com/100
  37. 37. Find areas where you can drive efficiencies, www.stickyeyes.com/100
  38. 38. Find the influencers that speak to your audiences, www.stickyeyes.com/100
  39. 39. And develop your communications plan. www.stickyeyes.com/100
  40. 40. It’s then time to Build and Execute your plan. www.stickyeyes.com/100
  41. 41. This will usually start from Day 30, as the planning phase progresses, www.stickyeyes.com/100
  42. 42. And initially, you’ll be delivering your short-term goals and “quick wins”, www.stickyeyes.com/100
  43. 43. Before moving on to focus on the bigger objectives. www.stickyeyes.com/100
  44. 44. And initially, you’ll be delivering your short-term goals and “quick wins”, www.stickyeyes.com/100
  45. 45. Before moving on to focus on the bigger objectives. www.stickyeyes.com/100
  46. 46. It’s important at this stage to keep collaborating with your stakeholders, www.stickyeyes.com/100
  47. 47. Keep reporting on your campaign’s performance, www.stickyeyes.com/100
  48. 48. Keep your stakeholders informed on the next steps, www.stickyeyes.com/100
  49. 49. And ensure that everybody is clear on the plan ahead. www.stickyeyes.com/100
  50. 50. From around Day 50, you’ll be starting to Measure and Review. www.stickyeyes.com/100
  51. 51. Look at what has worked well, www.stickyeyes.com/100
  52. 52. And where you need to make changes to your plan. www.stickyeyes.com/100
  53. 53. Refer back to your initial findings and judge whether they were accurate. www.stickyeyes.com/100
  54. 54. Look at where you stand against your objectives, www.stickyeyes.com/100
  55. 55. And be clear and consistent on how you report against them. www.stickyeyes.com/100
  56. 56. And throughout all of this, www.stickyeyes.com/100
  57. 57. Keep communicating and keep collaborating, www.stickyeyes.com/100
  58. 58. Because constant communication helps to bring out great ideas, www.stickyeyes.com/100
  59. 59. And builds trust in both you, and in your strategy. www.stickyeyes.com/100
  60. 60. But there is one final thing to remember, www.stickyeyes.com/100
  61. 61. Own it, trust yourself, and enjoy the ride. www.stickyeyes.com/100
  62. 62. Want more? Download our free 100 Day Plan at stickyeyes.com/100 www.stickyeyes.com/100

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