Prezentācija LU SZF publiskajā diskusijā " Vai Rīga jau gatava: pilsētas tēla veidošana“ 2010. gada 23. martā

1. Zīmols kura nav LU SZF publiskā diskusija " Vai Rīga jau gatava: pilsētas tēla veidošana“ 2010. gada 23. martā

2. $1triljons $1miljards $1miljons http://www.cnbcmagazine.com/story/corporate-makeover/1102/1/ Pasaules valstu zīmolu veidošanas tirgus

3. Kas ir vietas zīmola veidošana?

4. Dubaija Take Dubai: its brand promise has been aggressively projected over the last decade by the creation of a series of truly powerful and differentiating experiences (sporting events, the Burj, the ski slopes etc) which have substantially determined how the world now views the Dubai brand. http://nation-branding.info/2009/01/21/branding-the-united-arab-emirates-uae/

5. Abu Dabi "The most important thing about this facility is that first and foremost it's a communication tool for Abu Dhabi and that was proved very clearly in terms of the Grand Prix and how it got the name out there -- people now know where Abu Dhabi is."

6. Francija In an increasingly globalized planet where the English language and Hollywood dominate, the French are taking all things French very seriously. France spends a whopping $1.4 billion each year promoting its culture and language abroad. http://edition.cnn.com/2010/WORLD/europe/02/12/frenchness.diplomacy.culture/index.html

7. Dānija “ Sports events today are much more than a sports competition. They are an experience for the athletes and participa nts – and for the tv-viewers at home. They are a tool to attract visitors to a country . They are a catalyst for social development and communication of values”, says Lars Lundov http://nation-branding.info/2009/04/18/denmark-brands-itself-with-sports/

8. D. Koreja South Korea’s new plan to nurture 300 small- and mid-sized enterprises (SMEs) with high growth potential, commonly known as “hidden champions,” into competitive global players by 2020. I t will help consolidate the country’s reputation as a technological powerhouse and, in the long run, enhance its global image . http://nation-branding.info/2010/03/20/update-on-south-korea-nation-branding-project/

9. Austrālija SYDNEY (AFP) Jan 12, 2009 — An Australian state has launched a global search for candidates for "the best job in the world" -- earning a top salary for lazing around a beautiful tropical island for six months. The job pays 150,000 Australian dollars Tourism Queensland campaign generated US$ 70M of global publicity, while its estimated cost is only US$ 1 M. http://www.google.com/hostednews/afp/article/ALeqM5jaxcIb71fkpboX3q4GHTJl3prH_A

10. Latvija http://www.latvijaexpo2010.lv/en/tag/latvija-expo-2010/

12. Mathias Akotia “ A country brand strategy therefore is a plan for defining the most realistic, most competitive and most compelling strategic vision for the country. Country branding harmonizes national policies as varied as acts and policies of government, the values and behaviors of the citizenry, education, culture, sports, health, taxation, public diplomacy, look and feel of settlements, export and investment promotion, and infrastructure development. http://nation-branding.info/2010/02/17/what-is-nation-branding-brand-ghana-ceo-writes/

13. Kāpēc valstij nepieciešams zīmols?

16. Sabiedrības un elites interesēs ir lai nauda tiktu tērēta tās teritorijā

19. Kā izveidot vietas zīmolu?

25. ikp - EE, LT, LV

27. Austrālija Some of Australia’s leading executives are pushing a new lobby to convince the Australian government to manage its country brand holistically , fearing a drop in popularity of Australia’s nation brand worldwide. Australia was 9th at last year’s Nation Brands Index, and 1st at the Country Brands Index 2008. http://nation-branding.info/2009/07/29/brand-australia-council/

28. Austrālija “ But all this seems to lack cohesion between key players and their ideas and initiatives regarding our image and identity . This has long been the problem: government departments, industry sectors and major institutions all going their own way in reflecting Australia to the world without any common thread or unity of vision. Malcolm Long http://www.abc.net.au/unleashed/stories/s2810333.htm?site=gippsland

30. Zviedrija Part of Sweden’s celebrated image can be credited to the fact that the country has a unified brand platform , the result of incorporating the Swedish Institute, VisitSweden, the Ministry for Foreign Affairs, Invest in Sweden Agency and the Trade Council into the Council for the Promotion of Sweden , which generated a common brand platform for most of the relevant aspects of the country. http://nation-branding.info/2009/12/02/brand-sweden-goes-local/

31. ? Kāds ir vēstījums?

33. no valsts ekonomiskā tēla viedokļa daudz būtiskāka ir " ātrās un dinamiskās Latvijas ideju virzīšana". "Piemēram, iespējams, vidējais Ķīnas tūrists no Latvijas vēlas saņemt kompaktā laikā noteiktu ceļojumu paketi, nevis nesteidzīgu atpūtu. Pirms virzām ideju par Latviju kā nesteidzīgas atpūtas zemi, ir jāsaprot, ko vēlas katra tūristu grupa ," Rīgas reklamēšanas kampaņu "Live Rīga", kurā tiek saturiski integrētas sadaļas "Look Riga", "Feel Riga", "Stay Riga" un "Work Riga", drīzumā varētu papildināt arī ar sadaļu "Slow Riga", tematiski sasaistot ar jauno Latvijas tūrisma tēla koncepciju. Vita Jermoloviča Andris Ozols Pēteris Strautiņš Latvijas jaunais zīmols popularizēs Latviju kā vietu, kurā, tūristam atbraucot, ir iespēja mainīt savas dzīves tempu, lai izbaudītu nesteidzīgu, niansētu atpūtu , kas ļautu iegūt jaunu pieredzi, rast harmoniju un atklāt savas patiesās vērtības. Aldis Kušķis

35. Vai zīmols ir tikai ekspertu joma?

37. Vai cilvēki jūt piederību?

38. Vai cilvēki jūt piederību?

40. Omāna For Oman to be successful, both economically and socially, it is critical for its citizens, consumers, businesses and workers to develop a positive concept of what Oman stands for and where it is going. We must first develop this internally before we can hope to convince the rest of the world. http://nation-branding.info/2009/02/04/national-brand-for-oman/

41. Kosova "It's creating an image of something we're not," she says. "It's too superficial." Albin Kurti http://www.time.com/time/world/article/0,8599,1964625,00.html

44. “ I-am-because-we-are” Get Wildly Creative About South Africa, inviting people to dream up great ways to promote this colorful African country . O pening March 15, as a part of a major nation branding research project . http://sanfrancisco.bizjournals.com/prnewswire/press_releases/California/2010/03/01/NY61784

47. Fresno – zīmola platforma bez logo

48. Fresno – zīmola platforma bez logo

49. Fresno – zīmola platforma bez logo

50. Fresno – zīmola platforma bez logo

51. Politikas loma valsts zīmola vērtībā

55. The $2 Trillion Man

58. Paldies http://twitter.com/StirnaGun http://stirnagun.posterous.com