Download Preview and Full Report at: http://bit.ly/2t88ESB StoxPlus is pleased to introduce Consumer Finance Vietnam 2018 Report. The research provides the latest information on the current market, competitive landscape, and key players. Via this report, industry attractiveness is revealed, along with the key threats and opportunities in upcoming years.

1. ‹#›
Vietnam Consumer Finance Report 2018
Issue 6
Date of report: 15 May 2018
Part of StoxPlus’s Market Research Report Series for Vietnam www.biinform.com

2. 2
Abbreviation
NO . WORD STANDS FOR
1 CAGR Compounded annual growth rate
2 CF Consumer finance
3 CIR Cost to income ratio
4 CL Cash loans
5 DSA Direct sales agents
6 GDP Gross domestic product
7 ICT Information and communications technology
8 IPS Intermediary payment services
9 NFSC National finance supervisory commission
10 NIM Net interest margin
11 NPL Non-performing loan
12 P2P Peer to peer
13 POS Point of sales
14 POSA Point of Sales Activated Cards)
15 ROA Return on assets
16 ROE Return on equity
17 YoY Year over year

3. 3
PART CONTENT PAGE PART CONTENT PAGE
1 Vietnam Consumer Finance Market 3 Key Trends of Vietnam CF Market
1.1 Sector structure 3.1 CF Companies: On the Road to Professionalization
1.2 Market size and growth 3.2 The Rise of Fintech and Mobile Payment
1.3 Market Segmentation 3.3 Active Foreign Investment Inflows
2 Competition Dynamics 4 Key Challenges of Vietnam CF Market
2.2 Market share of CF companies 4.1 Understanding Customers
2.3 Key Product Trends 4.2 Risk Management
2.4 Financial performance of CF companies 5 Regulatory Framework Updates
2.5 Sales Channel Appendices
2.6 Marketing Campaigns 1 Company Profiles
2 Product Details
Table of Contents

4. 4
Executive Summary
2013 2014 2015 2016 2017
Breakdown of Consumer Loans by Lenders
2013 2014 2015 2016 2017
Banks Finance Companies
34%
-19%
-25%
251%
53%
18%
29%
43%
Growth 2017 YoY CAGR (2013-2017)
Banks Finance Companies
CF Loans Segment growth YoY 2017 vs. CAGR 2013-2017
CF Loans Segment at Banks and Finance Companies 2017
Consumer Loan Balance (US$bn)

5. 5
Executive Summary
Segment Market Leader 2017 Prospects Implications for Finance Companies
Consumer Durables
Vehicle Loans
Home Improvement
Credit Card
Other (cash loans)

6. 6
Section 1: Vietnam Consumer Finance Market
1.1 Sector Structure
1.2 Market size and growth
1.3 Market segmentation
Contents

7. 7
Section 1: Vietnam consumer finance market
1.1 Sector structure

8. 8
Section 1: Vietnam Consumer Finance Market
1.1 Sector Structure
1.2 Market size and growth
1.3 Market segmentation
Contents

9. 9
Section 1: Vietnam consumer finance market
1.2 Market size and growth
Figure 1: Consumer Loan Balance (US$bn) and % of National Loan Book Figure 2: Consumer Loan/GDP in Asian countries, 2017
2013 2014 2015 2016 2017
Consumer Loans (US$bn) As a % of National Loan Book
Malaysia
Thailand
Singapore
Vietnam
Indonesia
Philippines

10. 10
Section 1: Vietnam consumer finance market
1.2 Market size and growth
Figure 3: Type of customers of Banks vs Finance Companies Figure 4: Breakdown of Consumer Loans by Lenders, 2013-2017
> US$2,500
US$2,000 - 2,500
< US$150
US$1,200 - 2,000
US$800 – 1,200
US$300 - 800
US$150 - 300
HNWI
AFFLUE
NT
MASS
AFFLUENT
MIDDLE
UPPER MASS
MASS
LOWER MASS
48%
52%
Banks’
Customers
CF
Customers
Household Monthly Income % of population
2013 2014 2015 2016 2017
Banks Finance Companies

11. 11
Section 1: Vietnam consumer finance market
1.2 Market size and growth
Figure 5: Consumer Loans Outstanding by Banks, 2013-2017 Figure 6: : NIM performance - Group Retail Loan Growth >30%

12. 12
Section 1:Overview of Vietnam Consumer Finance Market
1.2 Market Size and Growth
Figure 7: Consumer Loans Outstanding by Finance Companies, 2013-2017 Figure 8: Growth Rate by Type of Credit Institutions, 2014-2017

13. 13
Section 1: Vietnam Consumer Finance Market
1.1 Sector Structure
1.2 Market size and growth
1.3 Market segmentation
Contents

14. 14
Section 1: Vietnam consumer finance market
1.3 Market segmentation
Figure 9: CF Loans outstanding by segment (US$bn)
Source: StoxPlus
Figure 10: CF Loans segment growth 2016-2017 vs. CAGR 2013-2017

15. 15
Section 1: Vietnam consumer finance market
1.3 Market segmentation
Figure 11: Banks’ CF Loans by segment Figure 12: Finance Companies’ CF Loans by segment
Source: StoxPlus
2017
2016
2017
2016

16. 16
Section 2: Competition Dynamics
2.1 Market share of CF companies
2.2 Key Product Trends
2.3 Financial performance of CF companies
2.4 Sales Channel
2.5 Marketing Campaign
Contents

17. 17
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 13: Market share of CF Companies 2016-2017 Figure 14: Outstanding Loans of CF Companies 2015-2017 (US$mn)

18. 18
Section 2: Competition dynamics
2.1 Market share of CF companies HOME APPLIANCES

19. 19
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 17: Market share of ICT Retailers 2014 vs 2017 Figure 18: Partnerships between ICT retailers and Finance Companies
HOME APPLIANCES

20. 20
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 19: Consumer Durables Market Size (USDbn) Figure 20: Revenues growth per stores ICT and Home
Appliances by MWG (VNDbn)
HOME APPLIANCES

21. 21
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 21: Vehicle loan of Finance Companies 2017 Figure 22: Finance Companies Market Share in Vehicle Loans 2017
VEHICLE LOANS

22. 22
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 23: Motorbike sales volumes in Vietnam and growth
rate 2014-2017
VEHICLE LOANS
Figure 24: Scooter vs. motorcycle sales 2015-2018F

23. 23
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 25: Car sales volumes in Vietnam and growth
rate 2014-2017
Figure 26: Number of Automobile/1,000 inhabitants
VEHICLE LOANS

24. 24
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 27: Housing/ Home Improvement Loans of
Finance Companies 2017
Figure 28: Finance Companies Market Share in Housing/ Home Improvement
Loans 2017
HOUSING/HOME IMPROVEMENT

25. 25
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 29: Housing Loans growth 2014-2017 (%) Figure 30: Composition of Housing Loans 2014-2017 (%)
HOUSING/HOME IMPROVEMENT

26. 26
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 31: Credit Card loan of Finance Companies
2017
Figure 32: Finance Companies Market Share in Credit Cards (in
terms of outstanding loans) 2017
CREDIT CARDS

27. 27
Section 2: Competition dynamics
2.1 Market share of CF companies
Figure 33: Other loan of Finance Companies 2017 Figure 34: Finance Companies Market Share in Other Loans 2017
OTHERS

28. 28
Section 2: Competition Dynamics
2.1 Market share of CF companies
2.2 Key Product Trends
2.3 Financial performance of CF companies
2.4 Sales Channel
2.5 Payment Methods
2.6 Marketing Campaign
Contents

29. 29
Section 2: Competition dynamics
2.2 Key Product Trends
Figure 35: Development of Consumer Finance Products

30. 30
Section 2: Competition dynamics
2.2 Key Product Trends
Figure 36: Consumer Finance Product by Type

31. 31
Section 2: Competition Dynamics
2.1 Market share of CF companies
2.2 Key Product Trends
2.3 Financial performance of CF companies
2.4 Sales Channel
2.5 Marketing Campaign
Contents

32. 32
Section 2: Competition dynamics
2.3 Financial performance of CF companies
Figure 37: Sector Average NIM 2013-2017
Source: StoxPlus
Figure 39: Sector Average ROE & ROA
Figure 38: Sector Average NPL
Source: StoxPlus
Figure 40: Sector Average Provisions as a % of total loans

33. 33
Section 2: Competition dynamics
2.3 Financial performance of CF companies
Figure 41: Sector Average NIM 2013-2017
Source: StoxPlus
Figure 42: NIM breakdown by Finance Company 2017
Source: StoxPlus

34. 34
Section 2: Competition dynamics
2.3 Financial performance of CF companies
Figure 43: Sector Average NPM 2013-2017 Figure 44: NPM breakdown by Finance Company 2017
Source: StoxPlus Source: StoxPlus

35. 35
Section 2: Competition dynamics
2.3 Financial performance of CF companies
Figure 45: Sector Average NPL 2013-2017 Figure 46: NPL breakdown by Finance Company 2017
Source: StoxPlus Source: StoxPlus

36. 36
Section 2: Competition dynamics
2.3 Financial performance of CF companies
Source: StoxPlus
Figure 47: Finance Companies Models and Results, 2017

37. 37
Section 2: Competition Dynamics
2.1 Market share of CF companies
2.2 Key Product Trends
2.3 Financial performance of CF companies
2.4 Sales Channel
2.5 Marketing Campaign
Contents

38. 38
Figure 49: Number of DSAs of top CF Companies, 2015 - 2017
Source: StoxPlus
Figure 48: Number of POS of top CF Companies, 2015 - 2017
Source: StoxPlus
Section 2: Competition dynamics
2.4 Sales Channel

39. 39
Section 2: Competition dynamics
2.4 Sales Channel

40. 40
Source: StoxPlus
Figure xx: Overview of Consumer Finance Companies’ Mobile Apps, 2017
Section 2: Competition dynamics
2.4 Sales Channel

41. 41
Section 2: Competition Dynamics
2.1 Market share of CF companies
2.2 Key Product Trends
2.3 Financial performance of CF companies
2.4 Sales Channel
2.5 Marketing Campaign
Contents

42. 42
Source: StoxPlus
Figure 50: Breakdown Number of Promotion Campaigns by types of
product, 2H2017 – 4M2018
Figure 51: Breakdown Number of On-going Promotion Campaigns
Breakdown By Type Of Promotion
Section 2: Competition dynamics
2.5 Marketing campaign

43. 43
Section 2: Competition dynamics
2.5 Marketing campaign

44. 44
Section 2: Competition dynamics
2.5 Marketing campaign

45. 45
Section 2: Competition dynamics
2.5 Marketing campaign

46. 46
Section 2: Competition dynamics
2.5 Marketing campaign

47. 47
Section 2: Competition dynamics
2.5 Marketing campaign
Source: StoxPlus

48. 48
Section 2: Competition dynamics
2.5 Marketing campaign

49. 49
Section 3: Key Trends of Vietnam CF market
3.1 CF Companies: On the Road to Professionalization
3.2 The Rise of Fintech and Mobile Payment
3.3 Active Foreign Investment Inflows
Contents

50. 50
Section 3: Key Trends of Vietnam CF market
3.1 CF Companies: On the Road to Professionalization

51. 51
Section 3: Key Trends of Vietnam CF market
3.1 CF Companies: On the Road to Professionalization

52. 52
Section 3: Key Trends of Vietnam CF market
3.1 CF Companies: On the Road to Professionalization
3.2 The Rise of Fintech and Mobile Payment
3.3 Active Foreign Investment Inflows
Contents

53. 53
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment

54. 54
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment

55. 55
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment
Company Profile
Company Performance
Business Concept

56. 56
Company Profile
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment
2018
2013
2016
2017
2021
Company Performance

57. 57
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment
Source: StoxPlus
Company Profile
Competitive Analysis
Product

58. 58
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment
History
Business Development
Ownership in 2017
Accepted securities

59. 59
Source: StoxPlus
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment

60. 60
Section 3: Key Trends of Vietnam CF market
3.2 The Rise of Fintech and Mobile Payment
Source: StoxPlus
Company Profile
Unique Selling Points
Business Concept

61. 61
Section 3: Key Trends of Vietnam CF market
3.1 CF Companies: On the Road to Professionalization
3.2 The Rise of Fintech and Mobile Payment
3.3 Active Foreign Investment Inflows
Contents

62. 62
Section 3: Key Trends of Vietnam CF market
3.3 Active Foreign Investment Inflows

63. 63
Section 4: Key challenges of Vietnam CF Market
4.1 Understanding customers
4.2 Risk management
Contents

64. 64
Section 4: Key challenges of Vietnam CF Market
4.1 Understanding customers
Figure 53: Factors that contribute to customers’ understanding
Source: StoxPlus

65. 65
Section 4: Key challenges of Vietnam CF Market
6.1 Understanding customers
6.2 Risk management
Contents

66. 66
Section 4: Key challenges of Vietnam CF Market
4.2 Risk management
Source: StoxPlus
1 2 3 4 5

67. 67
Section 5: Regulatory Framework Updates
Contents

68. 68
Section 5: Regulatory Framework Updates

69. 69
Section 5: Regulatory Framework Updates

70. 70
Appendices
A.1 Company Profiles
A.2 Product Details
Contents

71. 71
KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2012 – 2017
Source: StoxPlus from SBV and NFSCSource: StoxPlus from SBV and NFSC
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
Appendices
A.1 Company Profile

72. 72
Source: StoxPlus from SBV and NFSC Source: StoxPlus from SBV and NFSC
Appendices
A.1 Company Profile
KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2012 – 2017
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT

73. 73
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2014 – 2017
Source: StoxPlus from SBV and NFSCSource: StoxPlus from NFSC
Appendices
A.1 Company Profile

74. 74
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
ROE & ROA OVER THE PERIOD 2014 – 2017KEY FINANCIAL & OPERATIONAL INDICATORS
Appendices
A.1 Company Profile

75. 75
Appendices
A.1 Company Profile
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2012 – 2017

76. 76
Source: StoxPlus from NFSCSource: StoxPlus from NFSC
KEY FINANCIAL & OPERATIONAL INDICATORS ROE & ROA OVER THE PERIOD 2012 – 2017
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
Appendices
A.1 Company Profile

77. 77
KEY FINANCIAL & OPERATIONAL INDICATORS KEY SUCCESS FACTORS
BUSINESS PROFILE PRODUCTS - SALES AND HEADCOUNT
Appendices
A.1 Company Profile

78. 78
Section 4 : Appendices
4.1 Company Profiles
4.2 Product Details
Contents

79. 79
Detailed key terms: POS loan products provided by finance companies
POS loan: Durable Goods
Appendices
A.2 Product Details

80. 80
Detailed key terms: POS loan products provided by finance companies
POS loan: Electronic Devices
Appendices
A.2 Product Details

81. 81
Detailed key terms: POS loan products provided by finance companies
POS loan: Motorbike/E-bike
Appendices
A.2 Product Details

82. 82
Cash loan market is becoming more competitive with more active participation of HD
Saison and Home Credit
Cash loans
Appendices
A.2 Product Details

83. 83
Detailed key terms: POS loan products provided by finance companies
POS loan: Credit Cards
Appendices
A.2 Product Details

84. ‹#›
Please contact the team at StoxPlus
Dong Le
Director
+84 (0) 43562 69 62
+84 (0) 912 057 529
dong.le@stoxplus.com
Hanoi Head Office
5th Floor, Anh Minh Building
36 Hoang Cau Street
Hanoi, Vietnam
+ 84 (4) 3562 6962
Ho Chi Minh City Branch
3rd Floor, Profomilk Plaza Bldg
51-53 Vo Van Tan, Ward 6
District 3, Ho Chi Minh, Vietnam
+ 84 (8) 3823 3485
Dung Vu
Senior Market Analyst
+84 (0) 43562 69 62
+84 (0) 903 574 800
dung.vu@stoxplus.com