OF GRAPEVINE
COMMUNICATION
By Sanjeev Datta
THE SECRET

WHAT IS GRAPEVINE
COMMUNICATION?
Grapevine Communication is not an
ordinary form of communication.
Besides being informal and easy, it can
help in developing a harmonious
relationship and positive ecosystem
within any organization.
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Trust and effective
communication are the
two ingredients of
organization building.
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Self perception in communication

TYPES OF GRAPEVINE
COMMUNICATION
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SINGLE STRAND CHAIN
01
It is a direct form of
communication. This
involves Person A giving
information to Person B
and Person B to Person C.
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In this type of
communication, information
is obtained randomly. There
is no definite time frame
available for it.
PROBABILITY CHAIN
02
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Social networking skills

CLUSTER CHAIN
03
Cluster change allows for widespread communication. But the idea is to
deliver information to a few, and then those deliver the information to others.
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GOSSIP CHAIN
The gossip chain involves delivering
information to all the people around. This
includes all the people in the circle.
/crossculturalcommunicationlesson.com
04
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Effective communication is clear
communication. In grapevine
communication, the ultimate agenda is
quick to transfer of ideas and perspectives.
Thus, in this way, any feedback on the part
of employees is rendered effectively.
Improved Relationships Smooth Workflow Quick Work Completion
Morale Upliftment Builds Transparency Feedback Room
ADVANTAGES OF GRAPEVINE COMMUNICATION
When communication is fluent, the
people of the organization can
achieve the set goals early. This
significantly increases efficiency.
This type of communication helps in
delivering ideas truthfully among
people. Everyone can speak what is in
their mind so that the said words are
not biased in this case.
Individuals feel emotionally heard and
connected when they are given space
for informal conversations. This uplifts
their morale to work better and
improve their weaknesses.
The differences in the workplace
can be talked about, and better
understanding helps in better
working flow in the end.
Individuals can display
their emotions in an easy
and better manner.
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Hurt Emotions
DISADVANTAGES OF GRAPEVINE COMMUNICATION
Open debates, they may wind up
hurting each other. It’s possible
that they won’t want to work
together.
No Boundaries
There are chances of people
speaking more and jumping to
personal talks also. Rumors may
spread in this type of
communication.
Time Wastage
At times, people may talk more
than necessary. This leads to a lot
of time wastage and hampers the
work.
Difficult to Administer
Once a Grapevine Communication
gains flow, it is nearly impossible to
halt it in any way. Thus, it becomes a
challenge to manage and control it.
1
2
3
4
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BENEFITS OF PERSONALITY DEVELOPMENT
More
Motivation
Self-awareness
Improved
Focus and
Effectiveness
A Sense of
Direction
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WHY SANJEEV DATTA PERSONALITY SCHOOL?
21+ years of pioneering in Personality
Skills Development and Education
Developed and curated the proprietary
Theatrical Action Methodology (TAM) over
15 years
Conducted 500+ executive, parent, teacher
and student workshops in leading
institutions and corporates
Recognised as a notable ‘Educator’ by TOI
(2012), and featured as a Trailblazer in
Economic Times (2011).
6+ years as an Expert Panelist and
Personality Skills mentor for Miss India
Organisation
9 International Title Wins for India
including Miss Universe’21, and Miss
World’17
Develop and enhance up to 55 success skills. Visit - sanjeevdatta.com

Join our personality
development course
now!
Develop and enhance up to 55 success skills. Visit - sanjeevdatta.com

Thanks!
Corporate Studio
A 26/8, Sector 28
Golf Course Road
Gurugram
+91.9015.983.983
info@sanjeevdatta.com
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