13 must do's for 2013
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0 j'aime•211 vues
Plan each campaign carefully Check your From and ReplyTo email addresses Start and maintain a clean and valid database Test and track all links Run email compatibility and spam tests Make sure every email is mobile friendly Use images wisely Write strong, clear call to actions Write for the scan reader Write engaging subject lines and preheaders Make it easy to unsubscribe Safe Senders Test test test
