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Content Marketing Tactics for
Targeting Millennials
In the case of millennials content
marketing expectations are high
Flickr CC: @10ch
Providing the public with creative con...
This generation is looking for something
to connect with and relate to
Flickr CC: @wwwcuate1968
So what is the best way to relate to these
consumers?
Flickr CC: @Yasmeen
Here are 3 content tactics that may prove
useful in getting millennials interested in
your content!Flickr CC: @uomouranio
1. Make it culturally relatable
Flickr CC: @jpar4s
When tailoring content to a millennial
audience it is important to factor in their
age, location, and cultural interests
F...
It is important for it to be genuine and make
your brand more human and relatable
Flickr CC: @DamonStyer
Focus on quick, informative, and targeted
content to relate to this generation
Flickr CC: @emiliokuffer
Millennials have h...
2. Make it original
Flickr CC: @jesusbelzunce
Millennials want to stay informed,
discover what they didn’t know before,
and get a sense of escapeFlickr CC: @rkphotos
After being bombarded with over 5,000 marketing
messages a day, we have cultivated the ability to
bypass unoriginal conten...
Through creation of unique content you
can capture the millennial audience and
construct a lasting brand reputation
Flickr...
3. Make it visually appealing
Flickr CC: @deathtogutenberg
Millennials rarely want to interact with an
advertisement
If logos and call to actions cover your
content, consider it ign...
However if it’s visually pleasing it has been
shown to draw in the millennial crowd
This generation is conditioned to pass...
Visual content allows millennials to
absorb key information quickly
Flickr CC: @lsaxbaldphotography
Whether it’s a video or image, millennials
want something that delivers actual
value, not just your sales pitch
Flickr CC:...
Informative and creative content can make or
break how your brand relates to this audience
Flickr CC: @Jonathan
Focus on what you are presenting, and
make sure it aligns with their beliefs,
interactions and behaviors!Flickr CC: @ihtat...
Tap into the millennials desire for
discovery
Don’t give them any reason to ignore
your content marketing!
Flickr CC: @ora...
THANK YOU!
Want to share your
thoughts? Check out
our blog!
Need help with
digital strategy?
Contact us here!
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Content Marketing Tactics for Targeting Millennials

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Content marketing tips and tactics for creating content that millennials will connect with.

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Content Marketing Tactics for Targeting Millennials

  1. 1. Content Marketing Tactics for Targeting Millennials
  2. 2. In the case of millennials content marketing expectations are high Flickr CC: @10ch Providing the public with creative content is growing in importance
  3. 3. This generation is looking for something to connect with and relate to Flickr CC: @wwwcuate1968
  4. 4. So what is the best way to relate to these consumers? Flickr CC: @Yasmeen
  5. 5. Here are 3 content tactics that may prove useful in getting millennials interested in your content!Flickr CC: @uomouranio
  6. 6. 1. Make it culturally relatable Flickr CC: @jpar4s
  7. 7. When tailoring content to a millennial audience it is important to factor in their age, location, and cultural interests Flickr CC: @cuttlefish
  8. 8. It is important for it to be genuine and make your brand more human and relatable Flickr CC: @DamonStyer
  9. 9. Focus on quick, informative, and targeted content to relate to this generation Flickr CC: @emiliokuffer Millennials have high content expectations with low patience levels
  10. 10. 2. Make it original Flickr CC: @jesusbelzunce
  11. 11. Millennials want to stay informed, discover what they didn’t know before, and get a sense of escapeFlickr CC: @rkphotos
  12. 12. After being bombarded with over 5,000 marketing messages a day, we have cultivated the ability to bypass unoriginal content Flickr CC: @jypsygen
  13. 13. Through creation of unique content you can capture the millennial audience and construct a lasting brand reputation Flickr CC: @bigtallguy
  14. 14. 3. Make it visually appealing Flickr CC: @deathtogutenberg
  15. 15. Millennials rarely want to interact with an advertisement If logos and call to actions cover your content, consider it ignored Flickr CC: @piratechickan
  16. 16. However if it’s visually pleasing it has been shown to draw in the millennial crowd This generation is conditioned to pass by “salesy” content Flickr CC: @anonymouscollective
  17. 17. Visual content allows millennials to absorb key information quickly Flickr CC: @lsaxbaldphotography
  18. 18. Whether it’s a video or image, millennials want something that delivers actual value, not just your sales pitch Flickr CC: @jakerust
  19. 19. Informative and creative content can make or break how your brand relates to this audience Flickr CC: @Jonathan
  20. 20. Focus on what you are presenting, and make sure it aligns with their beliefs, interactions and behaviors!Flickr CC: @ihtatho
  21. 21. Tap into the millennials desire for discovery Don’t give them any reason to ignore your content marketing! Flickr CC: @orangegreenblue
  22. 22. THANK YOU! Want to share your thoughts? Check out our blog! Need help with digital strategy? Contact us here!

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