“Good SHE Is Good for Business” How many times have we heard that phrase being used? And how many times have we been told that tmoney is not available, or before money is made available to show the return on investment (ROI) for SHE projects? We all know that in reality "production comes first” and without production we would have no employment. This does not mean that employers do not care about the welfare of their employees, but when finances are tight often becomes harder to justify SHE projects. This presentation addresses some common issues facing the SHE Professional while attempting to integrate the SHE functions into the core business. This includes: • Identifying and using core business drivers for leverage • Establishing a vision and Strategy that is aligned with the business direction • Selling and marketing this vision throughout the organization • Providing leadership within the organization to create business opportunities • Building real business metrics and communication strategies • Measuring and communicating the results