On this interview with Andy Sacker , we learned:
1. What is so good about interviewing experts?
2. 5 biggest mistakes that businesses make when starting out with interviewing experts?
3. Most important things that everyone listening should start doing today?
Plus much, much more......
2. WHAT IS GOOD ABOUT INTERVIEWING
EXPERTS?
Easiest thing to do if you’re looking to building an
online business
Interviewing experts can give access to people who
want to know more about certain subjects without
paying a lot of money to talk to an expert.
It also helps the experts because it raises their
credibility.
It’s a win-win situation.
Business Marketing Interviews - www.BusinessMarketingInterviews.com
3. GIVE US A SNAPSHOT OF YOUR
CAREER AND HOW YOU BECAME AN
EXPERT
Had a carpet and stone floor cleaning business
Tried to do online business using several systems
but failed
Was heavily in debt before becoming successful
Started to interview experts in 2010 and became
successful even with little experience in
interviewing experts
Business Marketing Interviews - www.BusinessMarketingInterviews.com
4. WHO SHOULD PEOPLE APPROACH
FOR HELP TO GET STARTED?
Follow your passion
Try looking for experts: ExpertsOnline.com and
RTIR.com has tons of experts you can choose to
contact and interview
Try interviewing local experts, even service
people, in your area
Business Marketing Interviews - www.BusinessMarketingInterviews.com
5. WHAT DOES BUILDING A LIST
MEAN?
A list is a list of people who have purchased a
product or service from you before
You should build a relationship with the people
on your list
Having a list works both in the online and the
offline world
Business Marketing Interviews - www.BusinessMarketingInterviews.com
6. WHAT IS THE KEY TO CONDUCTING
AN INTERVIEW?
Interview somebody
Develop a product from that interview
Build a relationship with that expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com
7. HOW DO YOU STRUCTURE AN
INTERVIEW?
Be conversational and go with the flow
Build a rapport with the expert you’re interviewing
Try to hit the hot buttons
Do the searching and digging for real golden nuggets
during the interview
Do a quick summary of the whole interview as well
Business Marketing Interviews - www.BusinessMarketingInterviews.com
8. HOW TO FIND OUT MORE ABOUT
THE PERSON YOU’RE
INTERVIEWING
Do as much research as possible
If the expert you’re interviewing has a book, buy it
Do online research about the person you’re
interviewing
Business Marketing Interviews - www.BusinessMarketingInterviews.com
9. HOW TO BECOME A BETTER
INTERVIEWER
Go to ExpertClick.com and look for experts in fields
you’re interested in
You can also try to Google more experts in different
fields you like
Business Marketing Interviews - www.BusinessMarketingInterviews.com
10. ARE THERE ANY BOOKS OR
COURSES TO HELP PEOPLE GET
STARTED?
Have a mentor or a coach to guide you
Search online on how to interview people or experts
Read the book “How To Make Money Interviewing
Experts” to learn more
Business Marketing Interviews - www.BusinessMarketingInterviews.com
11. 5 BIGGEST MISTAKES PEOPLE
MAKE WHEN STARTING OUT
Not contacting enough experts
People not investing on themselves enough (no coaches or
mentors, etc.)
It needs to be a long-term thing or in an ongoing basis
Get out of your comfort zone
Put your own take or your own touch in the interviews
Business Marketing Interviews - www.BusinessMarketingInterviews.com
12. HOW TO IMPROVE YOUR
INTERVIEWING SKILLS
Just keep on doing it
Doing anything repeatedly helps you improve
Put your own energy and personality in your
interviews
Practice
Business Marketing Interviews - www.BusinessMarketingInterviews.com
13. SO YOU’VE CONTACTED AN EXPERT,
NOW WHAT SHOULD YOU DO?
Make a good first impression
Give the expert a way to learn more about you. Email them
or send links to your website
Send them your contact information, just in case
Ask for a testimonial after the interview
Build and maintain a relationship with the expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com
14. HOW TO PROMOTE THE INTERVIEW
Facebook
Twitter
LinkedIn
Google+
Foursquare
Your website or blog
Do guest posts
Paid press releases or go to PRWeb, PRRelease, Free
Press Release
Make a 30-second or 1 minute video on Animoto.com to
use as advertisement
Business Marketing Interviews - www.BusinessMarketingInterviews.com
15. WHERE CAN WE FIND OUT MORE
ABOUT YOU?
AndySacker.com
Andy’s Facebook.com
HowToMakeMoneyInterviewingExperts.com
Business Marketing Interviews - www.BusinessMarketingInterviews.com
16. LAST WORDS OF WISDOM
Get a coach or a mentor
Constantly improve
Be a constant learner
Business Marketing Interviews - www.BusinessMarketingInterviews.com