The modern journalist has an array of media tools at their disposal. But how should community media best deploy them? And how does a reporter juggle filing for print, online and social platforms? Communications consultant STUART HOWIE gave this presentation to the New Zealand Community Newspaper Association's annual conference. He outlines the FIVE key aspects of a SMART Newsroom - and provides valuable insights for local reporters and communication professionals.
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Survival Guide for the Cyber Reporter
1. 2020 VISION: THE MODERN NEWSROOM
SURVIVAL
GUIDE
FOR THE
CYBER
REPORTERNew Zealand Community
Newspapers Association
Annual conference, Rotorua
STUART HOWIE
June 2018
2. THE MODERN JOURNALIST
In this
session
I want to go over what a SMART™ Newsroom
– a Modern Newsroom – looks like today.
What does that mean for community
papers? What does that mean for the
community reporter?
This is your session: ask a stack of
questions – that’s your caper, right?
I want you to leave with lots of tips and a
broader view of our craft.
4. YOUR SURVIVAL GUIDE
SMART
Strategy
To best serve your newsroom and to
best serve your communities, you
need to understand the business
model you work under.
What is the main game? What is
your role?
What part does your content play?
5. YOUR SURVIVAL GUIDE
SMART
Media
What is your “media ecosystem”?
What is the place of digital?
What media do you use to tell your
stories?
A cyber-reporter needs to be
appropriately equipped. Have you
heard of mojo?
6. YOUR SURVIVAL GUIDE
Authentically
SMART
Have you made a heartfelt connection with
your community? How have you done that?
Community journalism matters. But are we
selling it well enough?
Today, there are many online resources to
support you in your craft.
7. YOUR SURVIVAL GUIDE
SMART
Results
What does success look like under
your business model, in your
newsroom?
How do you chart what you do?
What are the metrics that
matter?
8. YOUR SURVIVAL GUIDE
SMART
Team
How can a small community
newsroom achieve such things?
Building your team and workflow
around functions, not jamming
more tasks into a day, is the key.
This requires thought. Indeed, you
need to take the time to consider
how best to use your time.
9. 5 INSIGHTS FOR THE MODERN JOURNALIST
#1: Time is everything
10. 5 INSIGHTS FOR THE MODERN JOURNALIST
#2: Local journalism matters
15. NZ COMMUNITIES: 2020 VISION
Global context
Advertising
model is dying
All about
reader revenue
Subscriber model
is nuanced
Then there’s
membership
Print’s new
role
Data
divide
Local: special
challenges
16. NZ COMMUNITIES: 2020 VISION
National, local context
Competitive,
changing market
Print decline,
but new role
Digital plays Local competition
NZ CNA buoyant Value proposition Sales: low to
no interest
17. NZ COMMUNITIES: 2020 VISION
Business model innovation
At the heart of the challenge is reorganising the way your business is funded. How will you do it?
Advertising Subscriber,
member base
Government
support
University,
industry support
Community,
philanthropic support
Revenue
diversification
18. NZ COMMUNITIES: 2020 VISION
Perfect
paper
After agreeing the principles of
collaboration, you go about the
mechanics of producing the
perfect paper.
This model breaks the complexity
nexus of print.
This takes time, socialising and
commitment.
3. Marriage of ad
shapes with content
6. Customised edition
build (within framework)
1. Standardised ad
shapes across titles
7. Pre-set editorial layout
2. Agreed content
and page flow
5. Programmatic
print advertising
4. Advertising: plane
seat model
8. Automated edition building
