The Social Marketing Infographic below represents two different angles some social marketing professionals tend to take with clients. The villain either doesn’t understand social marketing enough, or is trying to accommodate their clients by giving false recommendations based on their specific project requirements. The hero will state truths, backed up by solid research and that seeks to expose common social marketing myths, even if it isn’t what their clients want to hear. I’m sure you have heard some horror stories from business owners before about various things they have read or been told by social marketers. It would be great to hear your experiences in the comment section!