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Social Media For 
business 
PRESENTED BY Stuart davidson 
Understanding how to use social media for 
business
Understanding Social 
How can businesses successfuly leverage social media? 
media
Understand Purpose 
Why are you choosing to explore social media as a marketing channel for your business? 
Why goals viab...
Understand Goals 
01. establish your 
goals Set SMART business goals (specific, 
measureable, achieveable, realistic, 
tim...
understand environment 
customers audience industry competitors 
Who are our customers? 
What social networks do 
they par...
understand social strategies 
Where to start 
No matter how much money, time or 
energy you invest, you will always have 
...
Understand implementation 
How will you implement social media into your business? 
Crawl walk run fly 
Www.stuartjdavidso...
understand best practice 
Understand best practice and social etiquette within social media to avoid negative PR or reputa...
understand bad practice 
Buy likes 
or views 
Www.stuartjdavidson.com 
spam deceitful 
Don't take shortcuts and think 
buy...
Understanding how to use social media for 
business 
Key takeaways: 
• Understand your decision to use social media 
• Und...
What's next? 
If you have any questions, please leave your comments below or on my website. 
If there is anything else I c...
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Understanding Social Media for Business [StuartJDavidson]

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Too often, businesses think they can leverage social media by simply thinking about it as a bolt-on to existing marketing efforts or by outsourcing it entirely as a single activity. This is part of the reason why a grey area still exists as to whether social media can produce an ROI for business.

Simply put, businesses still don’t understand how to leverage social media. Having this initial lack of understanding opens the doors to developing a whole series of management practices that just don’t get it.

If you get the foundations right, you’re already half way there.

It’s critical that a clear understanding of how to leverage social media is realised before any real investment is consumed. Would you start a business without knowing if it could work? Have you hired someone without understanding how their skill-set will benefit your business?

Publié dans : Business
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Understanding Social Media for Business [StuartJDavidson]

  1. 1. Social Media For business PRESENTED BY Stuart davidson Understanding how to use social media for business
  2. 2. Understanding Social How can businesses successfuly leverage social media? media
  3. 3. Understand Purpose Why are you choosing to explore social media as a marketing channel for your business? Why goals viability o Spend investment? o Spend time? o Use personnel? o Put yourself in public eye? o Best marketing channel? o Take risk? Www.stuartjdavidson.com o Improve revenue o Sustainability o Stronger workforce o Increase scope & exposure o Diversify o Grow business o Achieveable ROI o Long-term growth o Reactive to change o Brand awareness o Expansion o Profitability
  4. 4. Understand Goals 01. establish your goals Set SMART business goals (specific, measureable, achieveable, realistic, time-bound). 02. Match goals to metrics Match each business goal to a set of measurements that will determine its performance. 03. will social affect metrics Understand social media's impact on the metrics. Think about the fuondations of social marketing strategy. Www.stuartjdavidson.com -£35 CPA +10% revenue + 25% customer service response time Bounce rate Unique visitors Unique interactions Relations hip building accessibil ity Connectibi lity Business Goals Marketing metrics Social impact How can social media help achieve your goals? Do you know what you're trying to achieve?
  5. 5. understand environment customers audience industry competitors Who are our customers? What social networks do they particpate on? How are they currently engaged in social media? What's their buyer personal? Www.stuartjdavidson.com What is your typical audience makeup? Who are the influencers? What tactics are used to influence audience? Are their any reoccuring trends or patterns? What is the traditional sales and marketing process? How does social media impact the industry? How do your peers perceive social activity? Who are they? What have they done in the past that's worked and failed? What are they doing now that's working and failing? How will you compete? Ask yourself, do you know your environment well enough?
  6. 6. understand social strategies Where to start No matter how much money, time or energy you invest, you will always have phases to your strategy execution. Where tomorrow? What does a best case social strategy look like if it's pulled apart and dissected? How can this be measured and scaled? The bottom line Remember, marketing is about making money. Any marketing should create value that in turn will assist profit-making. Www.stuartjdavidson.com
  7. 7. Understand implementation How will you implement social media into your business? Crawl walk run fly Www.stuartjdavidson.com Property management Ecosystem management Innovation and integration Policy, process, procedure Engagement, training, analysis, community, content delivery, outreach, teams etc. Collaboration, partners, social selling, scale engagement and deliery, measure/refine etc. Social culture, stakeholders connected, ambassador & influencer, systems integration, discovery etc. Documentation, software, people, skills, strategies, tactics, planning etc.
  8. 8. understand best practice Understand best practice and social etiquette within social media to avoid negative PR or reputational damage. homework Www.stuartjdavidson.com goal-focused socialise You can never be over prepared – do extensive research and prepare properly.s Make sure you set smart goals and routinely measure, test and evaluate your efforts. If you’re not being sociable, then you’ve failed to grasp the point of social media.
  9. 9. understand bad practice Buy likes or views Www.stuartjdavidson.com spam deceitful Don't take shortcuts and think buying likes or video views will produce anything of value. Don't share repetitive sales messages thinking people will pay any attention to them. Don't act differently in social media than you would in real life face-to-face situations. When leveraging social media, there are some key practices that you need to avoid.
  10. 10. Understanding how to use social media for business Key takeaways: • Understand your decision to use social media • Understand how social media can fit into your business • Understand Your social media strategies • Understand the stages in social integration • Understand best practice and bad practice Www.stuartjdavidson.com
  11. 11. What's next? If you have any questions, please leave your comments below or on my website. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark EMAIL: Www.stuartjdavidson.com

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