What type of social media manager are you?
What all the hype surrounding social media, the reality is that your social media campaigns are only as effective as the people managing them. That got me thinking – some personalities are always going to be more likely to experience success in social media management than others. So what type of social media manager would be the most successful? Being an effective type of social media manager is both an art and a skill. Some personalities will be more inclined to be successful at managing and inspiring online communities. Others will be strategic innovators. Either way, the vast majority of social media managers will need months, if not years, to learn to produce social media success through a process of learning, testing and evaluation. No doubt, the most competent type of social media manager will be some sort of hybrid, taking the best attributes and qualities from a number of approaches and personalities. But there are still some stand-out “types” that mimic many common social media managers. So I have come up with some metaphors for comparing different animals to types of social media manager. Which animal is closest to you and reflects your social media management characteristics?
