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Credentials
Our Story

March 2013
We exist to
       bring clarity
       through creative thinking.




                                                                    Page - 2
blirt.co                      Creative Thinking is Smart Business
Blirt is a creative consulting firm.    We use visual thinking tools
                                         to strategically improve
  We help people lead better             communication, create smarter
  organisations through creativity.      business models and strengthen          Business Model                          Brand
                                         teams.
  We started life as a brand agency.
  However, we realised constructive      To achieve a strategic outcome the
  creative thinking needed to happen     journey begins in the brand, comes
  across the entire organisation to      alive in the business model and is
  sustain success.                       sustained by culture.
                                                                                                  Culture
  Since then we’ve been building,        As a strategy firm we use creative
  applying and crafting creative         thinking tools to help organisations:
  thinking tools to help organisations
  grow.                                  > think differently
                                         > see with clarity
  Our goal is to see creativity          > act with purpose.
  unleashed across an entire
  organisation.



                                  Applying the science of creative thinking
                                    to the art of strategy & execution.




                                                                                                                                            Page - 3
blirt.co                                                                                              Creative Thinking is Smart Business
Our Insight:
           The organisation that applied creative thinking
           across their brand, business model and
           developed a creative culture in their people
           were almost always the most successful.




                                                             Page - 4
blirt.co
There are two parts to the Blirt family.

                                          Creative Management Consultants who work
                                                on business problems or projects.

                                          Creative Artists who produce communication
                                                          pieces & stories.




                  Creative Management
                                                                                                     Creative Studio
                       Consultants




                     Strategy Planning                                                                   Film / TV
                     Business Planning                                                                    Design
                   Business Model DNA                                                               Print Production
                      Brand Anatomy                                                               Digital Development
                    Research & Analysis                                                                  Websites
                   Marketing Planning                                                     Apps (iPhone, iPad, Android, Windows)
           Training & Leadership Development




                                                                                                                                                     Page - 5
blirt.co                                                                                                       Creative Thinking is Smart Business
Beliefs
           1.   People buy things from people.
           2.   Organisations need a common language.
           3.   Your people should be your first competitive advantage.
           4.   Business problems are hard. The frameworks to move
                through the problems shouldn’t be.



            We use visual frameworks to explain business problems and
            illuminate pathways to answers.

            Our people are skilled at navigating these pathways to
            facilitate or create innovative results.




                                                                                         Page - 7
blirt.co                                           Creative Thinking is Smart Business
Our Primary Task: Help You Set and Achieve Strategy.
      We use a range of creative thinking tools which empower leaders.


      Strategic Singularity - A strategic planning process          BI-6 - Is a business intelligence service delivering mystery   Dots - Identifies the strengths and weaknesses of the
                                                                    shopping and competitor analysis.                              creative process in a leadership team. The outcomes will
      DNA-3 - A business model innovation process that centres a                                                                   highlight where to invest time and capital for maximum
      business around their brand.                                   Auxo - Is process we developed to explore expansion           return in the creative process.
                                                                     opportunities and focus on only the right paths to growth for
      Sergeant - A business planning process which connects          an organisation.                                               Cogs - Maps how to maximise value throughout the
      action, capital and process back to the brand centric business                                                                customer journey. We connect the disciplines of marketing
      model.                                                         Flow - Is our approach to communications planning in the       automation, customer service, sales and product research
                                                                     digital age which connects communication activity back to      and development to create amazing brand experiences.
      Brand Anatomy - Is the science of brand creation               the brand, business model and culture or an organisation.
      and articulation using our science of character based
      branding. Vitruvian Brand - Like the name suggests is a        B-Factor - Benchmarks the ROI of creativity amongst
      marketing planning process which balances the art and the organisations. We can tell you what an organisations
      science of the marketing process.                              Creative ROI is, how it may compare to competitors and if it’s
                                                                     adding value over time.
      PT-Brand - Is a brand health check tool which will give
      you insights into how your customer’s see you and your
      competitors.




      For more information visit: blirt.co




                                                                                                                                                                                                  Page - 6
blirt.co                                                                                                                                                    Creative Thinking is Smart Business
Creative Thinking is Smart Business
                                                                         The DNA of your business is the underlying business model.

                                                                                         The anatomy of your business is your brand.

                                                      And, the end state of how you knit together these two things is your strategy.

                                                                                                                Blirt! is a strategy firm.

                                                                              We help you create, shape and execute better strategy.

                                                               We believe we can change the world one creative thought at a time.

                                                                                  And, we believe your business will be smarter for it.

                                                                Quite simply, we apply the science of creative thinking to deliver the
                                                                                                         art of strategy & execution.

                                          All the creative thinking we do at Blirt! is underpinned with strategy, simplicity, wisdom &
                                                                                                                            inspiration.

                                                                              We’d love to create an inspirational business with you.

                                                                                                             We’d love to see you win.



Thank you

Stuart Leo
  0439 875 223 E stuart@blirt.co
M PO Box 5203 Robina Town Centre Q 4230



Visit: blirt.co

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Blirt Overview

  • 2. We exist to bring clarity through creative thinking. Page - 2 blirt.co Creative Thinking is Smart Business
  • 3. Blirt is a creative consulting firm. We use visual thinking tools to strategically improve We help people lead better communication, create smarter organisations through creativity. business models and strengthen Business Model Brand teams. We started life as a brand agency. However, we realised constructive To achieve a strategic outcome the creative thinking needed to happen journey begins in the brand, comes across the entire organisation to alive in the business model and is sustain success. sustained by culture. Culture Since then we’ve been building, As a strategy firm we use creative applying and crafting creative thinking tools to help organisations: thinking tools to help organisations grow. > think differently > see with clarity Our goal is to see creativity > act with purpose. unleashed across an entire organisation. Applying the science of creative thinking to the art of strategy & execution. Page - 3 blirt.co Creative Thinking is Smart Business
  • 4. Our Insight: The organisation that applied creative thinking across their brand, business model and developed a creative culture in their people were almost always the most successful. Page - 4 blirt.co
  • 5. There are two parts to the Blirt family. Creative Management Consultants who work on business problems or projects. Creative Artists who produce communication pieces & stories. Creative Management Creative Studio Consultants Strategy Planning Film / TV Business Planning Design Business Model DNA Print Production Brand Anatomy Digital Development Research & Analysis Websites Marketing Planning Apps (iPhone, iPad, Android, Windows) Training & Leadership Development Page - 5 blirt.co Creative Thinking is Smart Business
  • 6. Beliefs 1. People buy things from people. 2. Organisations need a common language. 3. Your people should be your first competitive advantage. 4. Business problems are hard. The frameworks to move through the problems shouldn’t be. We use visual frameworks to explain business problems and illuminate pathways to answers. Our people are skilled at navigating these pathways to facilitate or create innovative results. Page - 7 blirt.co Creative Thinking is Smart Business
  • 7. Our Primary Task: Help You Set and Achieve Strategy. We use a range of creative thinking tools which empower leaders. Strategic Singularity - A strategic planning process BI-6 - Is a business intelligence service delivering mystery Dots - Identifies the strengths and weaknesses of the shopping and competitor analysis. creative process in a leadership team. The outcomes will DNA-3 - A business model innovation process that centres a highlight where to invest time and capital for maximum business around their brand. Auxo - Is process we developed to explore expansion return in the creative process. opportunities and focus on only the right paths to growth for Sergeant - A business planning process which connects an organisation. Cogs - Maps how to maximise value throughout the action, capital and process back to the brand centric business customer journey. We connect the disciplines of marketing model. Flow - Is our approach to communications planning in the automation, customer service, sales and product research digital age which connects communication activity back to and development to create amazing brand experiences. Brand Anatomy - Is the science of brand creation the brand, business model and culture or an organisation. and articulation using our science of character based branding. Vitruvian Brand - Like the name suggests is a B-Factor - Benchmarks the ROI of creativity amongst marketing planning process which balances the art and the organisations. We can tell you what an organisations science of the marketing process. Creative ROI is, how it may compare to competitors and if it’s adding value over time. PT-Brand - Is a brand health check tool which will give you insights into how your customer’s see you and your competitors. For more information visit: blirt.co Page - 6 blirt.co Creative Thinking is Smart Business
  • 8. Creative Thinking is Smart Business The DNA of your business is the underlying business model. The anatomy of your business is your brand. And, the end state of how you knit together these two things is your strategy. Blirt! is a strategy firm. We help you create, shape and execute better strategy. We believe we can change the world one creative thought at a time. And, we believe your business will be smarter for it. Quite simply, we apply the science of creative thinking to deliver the art of strategy & execution. All the creative thinking we do at Blirt! is underpinned with strategy, simplicity, wisdom & inspiration. We’d love to create an inspirational business with you. We’d love to see you win. Thank you Stuart Leo 0439 875 223 E stuart@blirt.co M PO Box 5203 Robina Town Centre Q 4230 Visit: blirt.co