A survey and short history of minimalism and its impact on current e-Commerce design trends. 9 trends and 30 website samples that do it right. presented at the Internet Retailer Web Design and Usability Conference 2013
15. Minimalist design:
• helps you and your users focus only on what is
important by removing all distraction
• gives your users a feeling of relaxation & space
• maximizes impact by removing all extraneous elements
• connects with an emotional desire
• uses space and geometry to instruct and guide users
• engages users by making them think
• creates the sensation of value
• but most of all...
28. 12. nixon.com - Interactive elements for multiple uses
13. uniqlo.com - Scroll to encourage discovery
14. makr.com - Hide labels and text & consoldate your pages
30. 15. tattly.com - Lack of ornamention makes responsive easier
16. fivesimplesteps.com - Simplicity in grid design creates graceful degradation
17. indochino.com - Big imagery allows you to scale up as well as scale down.
37. 24. shopredvelvet.com - Quirky fonts in minimalist style
25. sassyduck.com.au - Scripty or Hand Lettered type or illustration for key messaging
26. urbanoutfitters.com - Sparce hand drawn backgrounds
27. anthropologie.com - Hand drawn details
39. 28. tinkeringmonkey.com - Add a full size hero as an anchor
29. quirky.com/shop - Top borders emphasize strips
30. momentskis.com - Use large elements
40. Parting thoughts...
9 Trends
1. big, luscious photography
2. minimal UI and ornamentation
3. balanced typography
4. hide everything
5. graceful responsiveness
6. continous scroll
7. whitepace without using white
8. illustrative flourish
9. horizontal rhythm