1.
Kevin Kruger
President
University of Tennessee
Student Affairs Division
2/11/2019

2.
A little about me…
And how I got here.

3.
I had a lot of hair back then…
Gerry Vazquez Me

4.
Medieval History

5.
10th Grade Social Studies Teacher

6.
–Marcus Garvey
“A people without the knowledge of their past
history, origin and culture is like a tree without
roots.”

7.
–Marcus Garvey (adapted)
“A profession without the knowledge of its past
history, origin and culture is like a tree without
roots.”

8.
A Quick History of Student Affairs

9.
Late 1800’s - A Bold New Concept:
Women in College

10.
Marian Talbot
Dean Of Women - 1903
University of Chicago
“Preceptress” or “lady principal”. Their initial duties were:
Protect women students from making social errors that could ruin their reputations
And the expectations of restrictive or modest clothing.

11.
Marian Talbot
Dean Of Women - 1903
University of Chicago
18 Women Deans met in Chicago in 1903
Conference of Deans of Women of the Middle West is now recognized as the birth of
student affairs as a profession.

12.
CONFERENCE OF DEANS AND
ADVISORS OF MEN
1919

13.
Thomas Arkle Clark
University of Illinois
First Dean of Men
“I had no specific duties, no specific
authority and no precedents either
to guide me or to handicap me. My
only guidance was that I was to
interest myself in the individual
student”

14.
1919-1929
CONFERENCE
AGENDA
NATIONAL
ASSOCIATION OF
DEANS AND
ADVISORS OF MEN

15.
THE PRICE OF DANCE
ORCHESTRAS

16.
AUTOMOBILES

17.
BAD CHECKS

18.
CONTROLLING THE MORAL
LIFE OF STUDENTS

19.
Student Government
Fraternities/Hazing/Discipline/Sophomore Pledging
Student Health
Student Organizations/Extra-curricular activities
Helping the Freshmen
The role of the Dean of Students – how to stay in close
contact with students in large universities.
Housing of students/Dormitories
Liquor Problems
The student who works to support expenses. The financial
obligations of students
Student Discipline
Cases of disturbed mental health
Inter-collegiate athletics

20.
The Current Context in Higher Education

21.
THE BIG SIX
Mental Health
Alcohol & Other Drug Prevention
Sexual Violence
Crisis Response/Protest & Activism
Social Justice & Equity
Greek Life

22.
FIVE FOR THE FUTURE
Attainment for Low-Income/First-Gen/Students of Color
Career Services/Job Readiness
Civic Engagement
Data and Predictive Analytics
Affordability

23.
The Context of
Demographics and
Affordability

24.
Or… Put another way:
“Who wants to be the
admissions director?”

25.
Demographics and the Demand for Higher Education - Nathan Grawe - 2016
Forecasted Growth in 18-Year-Olds 2012-2032

26.
Institutions of Higher Education and Population Density in the U.S.
Mapping the Market for Higher Education - Brookings Institute

27.
Forecasted Growth in 18-Year-Olds by Race/Ethnicity 2012-2032
Demographics and the Demand for Higher Education - Nathan Grawe - 2016

28.
Hillman, Nicholas, and Taylor Weichman. 2016. Education Deserts: The Continued Significance of “Place”
in the Twenty-First Century. American Council on Education.
Distance from Student’s Home to College

29.
Cities Gaining Workers
Money Magazine: April 24, 2018

30.
Cities Losing Workers
Money Magazine: April 24, 2018

31.
The number of college students dropped by over 1 Million
between 2012-2016

32.
-6.4% 2012-2016 Decline of 1,173,805 students
Grade Increase: Tracking Distance Education in the United States, Babson Survey Research Group

33.
Moody’s - https://www.moodys.com/research/Moodys-Median-net-tuition-revenue-growth-for-US-private-universities--PR_375262
60% of Midwestern schools reporting falling enrollment
Western schools report
enrollment gains
Southern schools report
enrollment gains

34.
Now…
“Who wants to be the
chief business officer?

35.
Public Private
I am confident my institution
will be financially stable over
the next 5 years.
60% 57%
I am confident my institution
will be financially stable over
the next 10 years.
54% 46%
Survey of College Business Officers 2018 - Inside Higher Ed & Gallup
Financial Stability - Business Officers

36.
State funding for public
two- and four-year
colleges dropped $7
billion - 2008-2018
Unkept Promises: State Cuts to Higher Education Threaten Access and Equity - CBPP

37.
Public universities with declining net tuition revenue will grow to 30% in fiscal 2018.

38.
The Next Generation
Achievement Gap
Jobs

39.
What’s Going on with our Students?
What Does It Mean?

40.
Millennials vs. Boomers

41.
Generations

42.
How Many of you were born…
• 1946 - 1964?
• 1965 - 1980?
• 1981 - 1996?
• 1997 - 2010?

43.
How Many of you were born…
• 1946 - 1964 - Baby Boomer
• 1965 - 1980 - Generation X
• 1981 - 1996 - Millennial
• 1997 - 2010 - Generation Z

44.
2019 Generation Z - Largest Generation in the World

45.
Generation Z - Born 1995-2010
Influencers
• Advances in Technology
• Violence
• Volatile Economy
• Social Justice Movements
“Generation Z: Educating and Engaging the Next Generation of Students” - About Campus Volume 22, Issue 3, July/August 2017

46.
Freestyle Generation

47.
They Want to Design Their Own World
• 72% - Colleges should allow
students to design their own
course of study or major.
• 63% - College should teach
students about entrepreneurship,
including how to start a business.
• 42% Want to work for themselves.

48.
They Want Change

49.
Gen Z on Social Issues of Our Time

50.
Mental Health and Wellness

51.
Students being treated for mental health
issues increased from
19 percent in 2007
34 percent in 2017
https://ps.psychiatryonline.org/doi/pdf/10.1176/appi.ps.201800332

52.
Within The Last 12 Months…Students Report Feeling…
86%
overwhelmed
54%
overwhelming
anxiety
32%
So depressed it was
difficult to function
59%
lonely
42%
hopeless
ACHA/NCHA Summary 2013

53.
Percent of Teenagers Who Ever Go On Dates
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)

54.
Times Per Weeks Teenagers Go Out Without Their Parents
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)

55.
Percentage of 10,11,12th Graders Who Agree or Mostly Agree
“I Often Feel Left-out/I Often Feel Lonely”
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)

56.
College Counseling Center

57.
The Attainment Gap
Low-income, 1st Generation and Students of Color

58.
Shapiro, D., Dundar, A., Huie, F., Wakhungu, P., Yuan, X., Nathan, A & Hwang, Y., A. (2017, April). A National View of Student Attainment Rates by Race and
Ethnicity – Fall 2010 Cohort (Signature Report No. 12b). Herndon, VA: National Student Clearinghouse Research Center.

59.
Indicators of Higher Education Equity: 2016 Historical Trend Report
Obtained bachelor’s degree
In 5-6 years
Income
Quartiles

60.
First-generation students
of currently enrolled
undergraduates are
first-generation
33%
First-generation Continuing-generation
27%
42%
Degree Attainment in 4 years
Higher Education Research Institute, 2011; 2018U.S. Department of Education, 2014
9

61.
Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges:
How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.

62.
Only 19 percent of high-scoring Blacks and Latinos enroll in selective colleges.
Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges:
How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.

63.
Academic
Engagement
Financial
Why Do Students Fail?
A challenge (or mix of challenges) in one of three primary areas

64.
We know a lot of about
how to help low-income
and 1st generation
students succeed.

65.
Personal Contact
Mentoring
Coaching
Proactive Advising

66.
Engagement
Come to campus early
Mandatory first-year programs
Involvement in campus activities
Family Involvement

67.
Food, Housing and Financial Insecurity

68.
The Career and
Learning Connection

69.
11%
Business leaders who think college
graduates are prepared for the workforce
GALLUP BLOG JUNE 20, 2017

70.
96%
Chief Academic Officers who believe that their
institutions are very or somewhat effective at
preparing students for the workforce.
GALLUP BLOG JUNE 20, 2017

71.
“Welcome to the Well-
Educated-Barista Economy”
- Wall Street Journal

72.
“College grads are getting nearly all the jobs” - https://money.cnn.com/2016/06/30/news/economy/college-grads-jobs/index.html

73.
Jobs and Internships = The Big Payoff

74.
Chronicle of Higher Education 2012: The Role of Higher Education in Career Development: Employer Perceptions

75.
• Food service
• Tutoring
• Teaching Assistant
• Residence Assistant –
• Library
• Admissions
• Buildings and Grounds
• Technical assistance
• Office and clerical work
• Departmental assistant
• Lab assistant
On-Campus Employment

76.
0
0.1
0.2
0.3
0.4
All students Did not work Worked 1-15 hrs Worked more
than 15 hours
Worked
on campus
11%
36%
15%
29%30%
3%
16%
7%
14%14%
Left within 1 year Left within 3 years
Employment and Attrition
Beginning Postsecondary Students Longitudinal Study (BPS:12/14)

77.
Success in the new economy

78.
The New Curriculum

79.
New Curriculum - Humanics
Technical Literacy &
Human Literacy
• creativity
• entrepreneurship
• ethics
• cultural agility
• ability to work in diverse teams

80.
Top Ten Skills Employers Want1. Microsoft Office
2. Customer Service
3. Leadership
4. Public Speaking
5. Social Media
6. Teamwork
7. Time Management
8. Research
9. Management
10.Event Planning
https://www.inc.com/michael-schneider/linkedin-analyzed-class-of-2017-these-were-top-10-skills-that-got-them-hired.html

81.
We Need a Sense of Urgency
• Student Success
• Closing the Attainment Gap
• Focus on Equity
• Relentless focus on improving the campus climate
• Preparing Students for a Career
• Measure/Assess/Analyze

82.
“That Sounds Hard:
Can’t Somebody Else Do This?”

83.
Thank You