Online Presence
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You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
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Online Presence
- 1. Kelly Barrett Social Media Manager, United Way Worldwide Tw: @KellyAlysia Li: kellyabarrett Fb: /kellyalysia
- 6. { agenda } • Scary stats (not actually that scary) • Three must-do steps for rocking at social medias that have almost nothing to do with social media • My prescribed “ground rules” for social • My best pro tips, for pros and pros-to-be • Q&A
- 7. { point of clarification } • This presentation is mostly for your own personal social media presence. • BUT. It’s important to keep in mind each of you are an extension and ambassador for your Student United Way AND United Way overall. • When each of you look good, the organization looks good and we all look good together.
- 9. About 2 out of 5 companies use social networking sites to vet job candidates.
- 10. About 92% of companies use social networking sites to recruit for job opportunities.
- 11. When using social media, you’re more likely to get hired. And you’re more likely to stay employed longer.
- 12. What’s the best way to do social media successfully?
- 16. But, seriously…?
- 18. Where to start?
- 19. {#1} Make yourself a personal website. I promise it’s easy.
- 20. {#1} Make yourself a personal website. No, you don’t have to know how to code.
- 21. All $Free.99 per month.
- 23. {#2} Buy your domain name. It’s cheap. Like, as little as $3/year.
- 26. {#3} Set up your domain URL to forward to your personal website.
- 28. Why do I need a website?
- 29. Why do I need a website? 1.Search.
- 30. Why do I need a website? 1.Search. 2.Visibility + polished appearance.
- 31. Why do I need a website? 1.Search. 2.Visibility + polished appearance. 3.Professionalism.
- 32. Why do I need a website? 1.Search. 2.Visibility + polished appearance. 3.Professionalism. 4.To stand out or at least, never be behind.
- 33. Why do I need a website? 1.Search. 2.Visibility + polished appearance. 3.Professionalism. 4.To stand out or at least, never be behind. 5.Perfect link to collect all the great stuff you do.
- 34. Where should I put my website? 1.Business card
- 35. Where should I put my website? 1.Business card 2.Résumé
- 36. Where should I put my website? 1.Business card 2.Résumé 3.Every form you fill out about yourself (Eventbrite invites, scholarship application forms)
- 37. Where should I put my website? 1.Business card 2.Résumé 3.Every form you fill out about yourself (Eventbrite invites, scholarship application forms) 4.Social media sites
- 38. Where should I put my website? 1.Business card 2.Résumé 3.Every form you fill out about yourself (Eventbrite invites, scholarship application forms) 4.Social media sites 5.Wherever else it could be helpful
- 40. Get the facts.
- 42. News following Real-time updates 50/50 personal/professional Mix of industries Highly visual Brand & media heavy Establishes authenticity Source ideas
- 43. Professional Networking Thought leadership Long-form writing Expert connection High visibility
- 44. { GROUND RULES }
- 45. For everything you post on social media, ask yourself if you’d be cool with: - Your grandma reading it - Your professor/coach reading it - Your future boss reading it
- 47. Make all your social media profiles public. It’s good practice and shows people you’re not trying to hide anything. (If you’re posting stuff that should be private, maybe you shouldn’t be posting it.) #justsayin
- 48. Try to keep some consistency around who you are from platform to platform. This helps your digital persona to be more recognizable, and make you more memorable to people.
- 50. #Protip: Make an account on SlideShare. Upload presentations from projects you have created to highlight your skills.
- 51. #Protip: Make your Linkedin shine by checking out the areas you can fill in like volunteer engagement, leadership roles, college courses, awards, test scores (if good). You’re already doing this stuff so get credit for it!
- 52. #Protip: Make your cover photo pop.
- 53. { Misc. #Protips }
- 56. #Protip: Make yourself a résumé Pinterest board.
- 58. { on Twitter } • Find the people whose jobs you want one day, and follow them.
- 59. { on Twitter } • Find the people whose jobs you want one day, and follow them. • If they ask a question and you have an answer, reply to them.
- 60. { on Twitter } • Find the people whose jobs you want one day, and follow them. • If they ask a question and you have an answer, reply to them. • Engage in a non-creepy way, occasionally (retweets/favorites).
- 62. { final thoughts } • Be positive.
- 63. { final thoughts } • Be positive. • Share content that reflects who you are and what you love.
- 64. { final thoughts } • Be positive. • Share content that reflects who you are and what you love. • Be nice to people, because every connection is important.
- 65. { questions }
Notes de l'éditeur
- Ask if they are using each of these networks/ask a few more Q’s.
- CLARIFY: how this applies to them personally/professionally and how it applies to their clubs, or at least clarify that the session shows how they overlap or focuses on one more than the other.
- CLARIFY: how this applies to them personally/professionally and how it applies to their clubs, or at least clarify that the session shows how they overlap or focuses on one more than the other.
- http://www.inc.com/abigail-tracy/how-to-recruit-job-candidates-on-social-media.html
- According to a new survey from CareerBuilder Of the employers who do not research candidates on social media, 15 percent said their company prohibits the practice Eleven percent report they do not currently use social media to screen, but plan to start
- What might be surprising is social recruiting is more likely to get you hired, plus it can help you stay employed longer. Jobvite recently released a survey showing more people get hired from online referrals and company career pages than from job boards. As shown in the infographic below, almost half of the social recruiting hires remained in their positions for over three years.
- It only seemed appropriate to take this question to my Twitter followers. So I did, and here’s a bit of what I got back.
- Throw money at it? Not exactly.
- Just post lots of cat photos? Maybe.
- Or puppy pics?
- Those answers aren’t entirely wrong but I had something else in mind.
- Now we are getting there!
- Got it. Social media is wicked important. So what’s the best first step.
- Who here already has a (professional) website (not a blog, not a linkedin page)?
- Here is an example, my website on the about.me website.
- You may need to get slightly creative to purchase the domain for your name (adding in your middle name or initial, etc.)
- There’s a lot of social media sites out there. But for the purposes of today we aren’t going to chat about them all.
- As we all know, people act differently on different social media sites. FB is for showing off to your friends and family. Tumblr is for shade.
- CareerBuilder.com study found that more than half of respondents cited inappropriate photos or information and 44 percent mentioned the posting of drug- or drinking-related content as reasons for turning down a job applicant. Remember, just because your Facebook profile has privacy settings doesn't mean you're invisible online. Some companies direct their own employees and interns to snoop around and use all kinds of channels to get access to information.
- Same or similar picture/handle/bio, interests, types of content you post, etc.
- In other words, Slideshare helps your profile become more visible not only by putting you higher in search rankings in the search engines and LinkedIn, but by providing engaging content your potential audience wants to see when they do reach your profile. Talk about a win-win scenario. Slideshare is FREE.
- Go beyond traditional info like your title and board memberships. The more you fill in your profile, the higher search rankings it gets in Linkedin, and the easier it’ll be for future networking connections or employers to find you!
- An easy trick that goes a long way.
- An easy trick that goes a long way.
- Google themselves and see what they can find about themselves. There are websites that help them rank their contents on Google searches (such as https://brandyourself.com might be good for them to consider ranking what contents they want to keep when potential employers or grad school people search.
- An easy trick that goes a long way.