A brief discussion about the India's first highly reputed company who makes a revolution in the world of buscuits and cookeys.
In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products
3. •
In 1929 a small company by the name of
Parle products emerged in British dominated
India. The goal was to spread joy and cheer to
children and adults alike, all over the country
with its sweets and candies. A small factory
was set up in the suburbs of Mumbai to
manufacture confectionery products
HISTORTY
4. CONTINUED…
• Milestones - The Decades of Progress
1929:The first year of operation. parle assets were
hard work and hope.
• 1939:Ten years of determined effort brought results.
Things began to take shape. And they tried even
harder.
• 1949:The formative years were over.Parle had come
of age.
• 1974:Here was the first evidence of Parle as it is
today.
5. The original Parle company was split into
three separate companies, owned by the
different factions of the original Chauhan
family.
Parle Products, led by Vijay, Sharad and Raj
Chauhan
(owner of the brands Parle-G, Melody, Mango
Bite, Poppins, Monaco and KrackJack)
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CONTINUED…
6. COPY RIGHT BY AMIT SINGH
o In 1929 a small company by the name of Parle products
emerged in British dominated India.
o A small factory was set up in the VILE PARLE (EAST)of
Mumbai, to manufacture sweets and toffees.
o 38% share of the total biscuit market
7. CONTINUED…
1st brands – Parle Glucose and Parle Monaco
Parle Products also has 10 manufacturing units and
75 manufacturing units on contract & 5 manufacturing
units for confectioneries
Annual turnover is above 5000 crores.
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8. COPY RIGHT BY AMIT SINGH
Mission
Concentrate on the consumers taste and preferences,The Parle brand has
grown from strength to strengthever since its inception.
Vision
"Hindustan Ki Taakat."For over 80 years, Parle G has been a part of the
lives of every Indian. From the snow capped mountains inthe north to the
sultry towns in the south, from freneticcities to laid back villages, Parle G has
nourished, strengthened and delighted millions.
11. • Product Range
• Biscuits Confectionary
Parle – G Melody
Milk Shakti Mango bite
Parle - Magix Poppins
Krackjack Kismi Toffee
Monaco Orange Candy
Digestive Marie Must Bites
Hide & Sick Sixer
12. SISTER COMPANYS
• Parle Agro, led by Prakash Chauhan and his daughters
Schauna, Alisha, Alisha and Nadia (owner of the
brands such as Frooti and Appy)
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13. PARLE AGRO
• The young CEO of Parle Agro, Schauna Chauhan
Saluja
• owner of the brands such as FROOTI and Appy
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15. AWARDS
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•Since they have been entered at the food
competition in 1971, the brands have received
consistently 111 gold and 26 silver 4 BRONZE medals
for Quality Awards at the World Quality Selections.
17. SALES AND TURNOVER
• In 2017, Parle Products sold Rs 9,450 crore
worth of its flagship glucose biscuit brand at
retail price
• This meant sales of more than 100 crore
packets across sizes every month, or 14,600
crore biscuits in the entire year, that is, 121
biscuits each for the 1.2 billion Indians.
18. CONCLUSION
• Parle is largest selling biscuits .
• It is best in its quality.
• It has reasonable price .
• For all these Parle took no. 1 brand place in the world
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