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Retail: Theory and practice Retail Pricing Strategies
Price and financial control –topics ,[object Object],[object Object],[object Object],[object Object]
Last week  ,[object Object],[object Object],[object Object],[object Object]
Learning Outcomes: ,[object Object],[object Object],[object Object],[object Object],[object Object]
But the retailer must consider more than simply the financial aspects of the business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial performance  key general measures ,[object Object],[object Object],[object Object]
Monitoring retail financial performance (a)  quantitative measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relative cost of goods sold Source: Competition Commission 2000 Company Lines  % of average  (top 5 lines) % of lines bought for less than average Tesco  126 96.2 80 Sainsbury’s 125 97.7 74 Asda  127 97.8 66 Morrisons  122 99.8 46 Netto  24 104.2 21 Waitrose  103 104.4 23 Booths  74 104.7 26
Monitoring retail financial performance (b)  Mark up and Margin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring retail financial performance (c) Direct Product Profitability ,[object Object],[object Object],[object Object]
Measures of success CRITICAL SUCCESS FACTORS MEASURES AND TARGETS Volume growth Turnover % increased *  Leadership in sector Market share increase Profitability Increase in ROI Value of business Increase in share price relative to sector
Monitoring retail productivity Sales volumes/turnover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Productivity measures Source: IGD 2000 Company Sales £  per sq m Sales £000  per FTE employee Tesco 92 146 Sainsbury’s 98 139 Asda 81 163 W H Smith 33 112 Superdrug 37 122 M & S 51 160
Seminar 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Seminar 2 not for 2010/11 ,[object Object],[object Object],[object Object],[object Object]

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Week 19 retail pricing strategies monitoring financial performance

  • 1. Retail: Theory and practice Retail Pricing Strategies
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Relative cost of goods sold Source: Competition Commission 2000 Company Lines % of average (top 5 lines) % of lines bought for less than average Tesco 126 96.2 80 Sainsbury’s 125 97.7 74 Asda 127 97.8 66 Morrisons 122 99.8 46 Netto 24 104.2 21 Waitrose 103 104.4 23 Booths 74 104.7 26
  • 9.
  • 10.
  • 11. Measures of success CRITICAL SUCCESS FACTORS MEASURES AND TARGETS Volume growth Turnover % increased * Leadership in sector Market share increase Profitability Increase in ROI Value of business Increase in share price relative to sector
  • 12.
  • 13. Productivity measures Source: IGD 2000 Company Sales £ per sq m Sales £000 per FTE employee Tesco 92 146 Sainsbury’s 98 139 Asda 81 163 W H Smith 33 112 Superdrug 37 122 M & S 51 160
  • 14.
  • 15.

Editor's Notes

  1. Productivity – sales/sq foot etc Efficiency – stockturn, fixed asset t/o, trade debtor collection period, trade creditor collection period Effectiveness – profitability ratios: ROCE, GP, net profit, mark-up Could divide into: Profitability Efficiency Liquidity – acid test (current assets – stocks/current liabilities) Investment – PE ratio (market price per share / earnings per share), earnings per share, capital gearing (debt/total equity)
  2. GP – sales less cost of sales Gross profit ratio = gross profit / sales revenue x 100 Operating profit (EBIT – Earnings Before Interest & Tax) Net profit – total revenue – total expenses ROCE – primary ratio – profit before tax & interest / year end capital employed x 100 – could an investor have earnt more elsewhere