How e-shopping
adds ease in our
lives?
Sumbul Javed
Assistant Professor
LBSGCM

What is e-shopping?
 The process of selling and buying products over the
internet platform is known as online shopping or e-
shopping. The craze for online shopping is ever
increasing and it has spread across the world like a
wild fire.
 Examples: Amazon, Flipkart, Myntra, Nykaa,
Netmeds, Pharmeasy, Caratlane, Zomato, Smytten,
Practo, Blinkit etc

How they are adding ease?
 Convenience
 Choice
 Availability
 Quality
 Coupons/Rewards/Loyalty program

Convenience
 Crowd free soothing shopping experience
 One can order in comfort of their home
 Transport free experience that makes shopping
stress free
 Make most out of weekends

Choice
 Freedom to choose from multiple sellers under one roof
 Free to compare prices of varieties of brands and sellers
 Different range of products available

Availability
 Same day delivery
 Contactless delivery after Covid-19
 10 min delivery options
 Items that are not available in our nearby area can be
ordered from anywhere

Quality
 Branded products at much lower prices
 Varieties of big brands of famous celebrities are almost listed in
e-shopping apps and websites
 Examples: all about you by Deepika Padukone, Hrx by Hrithik
Roshan, Kay beauty by Katrina Kaif etc

Coupons/Rewards/
Loyalty Programs
 Loads of discounts available
 Varieties of coupons
 Festival offers
 Early access to prime members
 Rewards to loyal customers
 First time purchase offer
Example:
Big billion days by Flipkart, Great Indian Festival
by Amazon, Myntra festival sale, Nykaa Pink
Friday sale etc

Examples of e-shopping in
different segments
 Beauty regimes
 Apparels and accessories
 Online consultation and medicines
 Food
 Jewellery
 Consumer Electronics, Kitchen ware and household
appliances
 Baby care products

Amazon and Flipkart
• Amazon Fresh
• Subscribe and Save
• Buy Again
• Flipkart Grocery
• Amazon Pay

Myntra and Ajio

Blinkit and Big basket

Caratlane

Nykaa, Purple and Smytten

Practo, Netmeds, Pharmeasy

Zomato and Swiggy
 Swiggy Genie
 Swiggy Instamart
 Zomato Pro
 Zomato Edition card

Firstcry
• Firstcry Parenting
• Firstcry Shopping

Disadvantages:
 Lack of trust
 No coverage of some area
 Product duplicity
 Online fraud