12.07.2012 T13 Mobile Strategy, Jens Barczewski, nurago
•Télécharger en tant que PPT, PDF•
0 j'aime•625 vues
![1987
1988
1989 Harri Holkeri, then prime minister of
Finland, makes the world's first GSM
1990
call on July 1, 1991, from a car phone
1991 in Helsinki.
1992 [http://read.bi/lRdSHm]
1993
2013
2014 over 7.1b connected mobile devices,
2015 including machine-to-machine (M2M)
2016 modules, approximately equal to the
world population (7.2b).
2217
[CISCO Visual Networking Index: Global Mobile
2018 Data Traffic Forecast Update, 2010-2015 –
2019 http://bit.ly/jtZSsP 110207]
Innovation – Insights – Interaction
Jens Barczewski nurago GmbH](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
Similaire à 12.07.2012 T13 Mobile Strategy, Jens Barczewski, nurago
Similaire à 12.07.2012 T13 Mobile Strategy, Jens Barczewski, nurago (20)
Plus de Werbeplanung.at Summit
Plus de Werbeplanung.at Summit (20)
Dernier
Dernier (20)
12.07.2012 T13 Mobile Strategy, Jens Barczewski, nurago
- 1. Moving mobile The Measurement of Smartphones Jens Barczewski, Managing Director Client Services Germany, nurago In Cooperation with GfK Panel Services, Advanced Business Solutions (ABS) Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 2. 1987 1988 1989 Harri Holkeri, then prime minister of Finland, makes the world's first GSM 1990 call on July 1, 1991, from a car phone 1991 in Helsinki. 1992 [http://read.bi/lRdSHm] 1993 2013 2014 over 7.1b connected mobile devices, 2015 including machine-to-machine (M2M) 2016 modules, approximately equal to the world population (7.2b). 2217 [CISCO Visual Networking Index: Global Mobile 2018 Data Traffic Forecast Update, 2010-2015 – 2019 http://bit.ly/jtZSsP 110207] Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 3. There is no mobile Web. part of this illustration via slideshare, http://cdn.slidesharecdn.com/pragmatic-responsive- There is only The Web, which we view in different ways. design-110912113912-phpapp01 There is also no Desktop Web… or Tablet Web. Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 4. Online Planning Share of total duration Smartphone Usage 12% Mobile vs. Desktop Data 43% among Smartphone User in % of all Online Usage in the MEP % 57% 88% Duration Desktop Usage Duration Smartphone Usage Desktop Usage Smartphone Usage Base: Mobile app or URL user 03/2012 N=266 Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 5. Mobile usage takes a bite of the media cake. http://bit.ly/zDIo0I Dassis Dreamworld Innovation – Insights – Interaction Total mobile market UK: Jens Barczewski nurago GmbH £203.2m in 2011 up from £83m in 2010
- 6. Crossmedia Usage 06.11.2011 20:15 – 23:05 23:05 – 0:55 Peter watches on Peter watches on TV Peter: Misses TV advertising as he is focused on conspiracy theory! Peter Starts Searching Armin Mueller Stahl Fischerring MOBILE Camerlengo Illuminati Davinci Code The International Amt für liturgische Feiern des Papstes Sakrileg …. Konklave Akklamation The Tournament Wahlverfahren Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 7. Crossmedia Usage Ø min. per user/ 1525,9 81,5 11,1 150,0 9,6 10,6 month Games like Angry Share % Birds are most likely to be played while 65% 84% 77% 85% watching TV. 86% 89% Wikipedia mobile usage seems to be 35% 23% triggered by TV. 14% 11% 16% 15% Mobile Angry birds Amazon Facebook Wikipedia Youtube Mobile usage only Base: Mobile app or URL usage total mobile usage mobile usage mobile usage mobile usage mobile usage user 03/2012 N=176 Parallel usage TV/Mobile Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 8. The mobile ecosystem is fragmented. Mobile Devices become the remote control of our lifes. Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 9. Complexity of media fragmentation and mobile needs a new type of multidimensional research. Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 10. Measuring Mobile Internet Usage Applications start/terminate, foreground/background, install/uninstall Internet URLs visited Device and System device switch on/off, idle screen visible/invisible, change ringtone Voice calls initiated/received, duration SMS, MMS, E-Mail sent/received Network, Bluetooth,W-LAN connection status, signal strength Offline media song/video start/stop, picture/video taken Personal Information Manager add/modify/delete contact/appointment/to-do Memory available storage, change memory card Battery power level, charging status Keys key press, key lock Q3/ 2012 Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 11. Digital Audience Tracking – www.wired.com/.../epicenter/2011/01/nytimes.jpg creating value from data GfK’s ambition is to become a leading supplier of digital consumer intelligence. To this end, GfK’s digital audience tracking services provide robust and mobilemarketingwatch.com independent audience measurement currencies across TV, digital print, online and mobile media. Clients use these services to measure the size and profile of audiences across platforms. Optimising the planning and buying of commercial inventory to improve the efficiency, effectiveness and return on investment of brand communication across all digital media. Innovation – Insights – Interaction Jens Barczewski nurago GmbH
- 12. Thank you! Innovation – Insights – Interaction Jens Barczewski nurago GmbH