1. GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN POST
GRADUATION STUDIES IN COMMERCE, HOLENARASIPURA
TOPIC : export marketing
PRESENTED BY
KEERTHANA HK
1st m.com
Under the Guidance of : Mr. SUNDAR B N
Asst. Prof. & Course Co-Ordinator
Post Graduation Studies In Commerce
G.F.G.C For Women Holenarasipura.

2.  Content
Meaning of export marketing
Definition
Methods
Features
Finance for export
Export documents and procedures for small
scale industries

4. Meaning of export marketing :
export marketing means exporting goods to other countries
of the world . If involves lengthy procedure and formalities .
in export marketing ,goods are sent abroad as per the
procedures framed by the exporting country as well as by
the importing country.

5. Definitions of export marketing.
 According to B S Rathor .
Export marketing includes the
management of marketing activities for
product which cross the national
boundaries of a country

6. Methods of export marketing
Direct
exporting
Indirect
exporting

7. Direct exporting :
 Manufacturer himself undertakes the responsibility of
exporting the product which includes developing
network ,appointing sales staff, agent and offices in
foreign countries, booking of orders ,selling, after sales
service,etc
Indirect exporting :
 The entrepreneur exports the products throught the
export houses,merchant export, trading houses and
export consortia

8. Features of export marketing
 Domination
 Discrimination
 Documentation- COO,MR,GR
 Time consuming
 Marketing research
 Flexible
 Good will
 Risk

9. Financial for export
The governments has established
special financial institutions and
has introduced various financial
schemes to assist the
exporters.They are:
Export import bank of india
Export credit guarantee
corporation of india Ltd.
Small industries development
bank of india
Reserve bank of india
Commercial banks

10. Export document & procedures for small scale industries
Types of documents
• Classified into four types according to the
functions performed by them.
• Commercial documents
• Regulatory documents
• Export assistance documents
• Documents required by importing
countries

11. STEPS IN PROCESSING OF AN EXPORT ORDER
1. Having an export order
2. Examination and confirmation of order
3. Manufacturing goods
4. Clearance from central excise
5. Pre-shipment inspection
6. Appointment of clearing & forwarding agents
7. Goods to port of shipment
8. Port formalities & custom clearance
9. Dispatch of documents by forwarding agent to the
exporter
10.Certificate of origin
11.Dispatch of shipment advice to the importer
12.Submission of documents of bank
13.Claiming export incentives

12. Export marketing organizations in india
Merchant exporters
Export houses
Trading houses
Star trading houses
Super star trading houses
Export consortia
Export corporations
Service export house

13. Advantages export
marketing at the national
levels.
 Earning foreign exchange
 International relations
 Reputation in the world
 Employment opportunities
 Balance of payment
 Promoting economic development
 Optimum utilization of resources
 Spread effect
 Higher standard of living

14. conclusion
Exporting is a popular entry strategy for
firms venturing abroad for the first time
and it is an entry strategy responsible for
the massive inflow and outflows that
constitute global trade.