Meaning of sales promotion Objectives of sales promotion Types of sales promotion MCQ

1. Sales promotion
Under the guidance of
Sundar B.N.
Asst.Prof.and Course Co-Ordinator ,
Post-Graduation Studies in Commerce
G.F.G.C.W.Holenarsipura
Chaithra M
1st M.com

2. Content
⊚ Meaning of Sales Promotion
⊚ Objectives of sales promotion
⊚ Types of sales Promotion
⊚ M.C.Q
2

3. A sales promotion is a type of marketing strategy that motivates
customers to purchase within a specific window of time through various
incentives or rewards . A sales promotion strategy often incorporates
some sort of discount on goods, but it can also attract customers
through strategies like bundling , complimentary service, or gifts.

4. Objective of sales promotion
⊚ Launch a new product
⊚ Attract new customers
⊚ Building products Awerness
⊚ Make existing customers buy more
4

5. Types of Sales Promotions
5

6. Discounted Products
Adding a discount to your products is possibly the most
popular type of promotion. Customers love to grab a bargain, so
it makes sense to offer discounts every now and then.

7. BUY MORE, SAVE MORE
This kind of deal entices the customer to buy more of your
stock, so it’s kind of a win. There will be plenty of potential
customers visiting your store that want to buy, but feel guilty
because of the price. Giving them a discount if they spend more,
may just give them a little shove in the right direction.
7

8. Product giveaways/Branded Gifts
Let’s be honest, everyone loves a freebie so this really is
a great promotion. Not only does it give potential
customers the chance to test out your product, but also it
entices people to buy your stuff! If your product isn’t
something that you can giveaway, then think about
creating some useful branded gifts that you can offer with
each purchase.
8

9. Loyalty points
Rewarding your customers will help you build a solid base of loyal
fans and it will entice people to shop more at your online store.
Providing great customer service is so important to the success of your
business, and offering a loyalty point system is a popular promotion. You
could think about setting up a virtual card.

10. Coupon Giveaway
This is a different way of promoting discounts. Sending your
customers virtual coupons will make the promotion seem more exclusive
and will give the customer more of a push to visit your online store. Think
about sending coupons to loyal customers that have spent over a certain
amount.
10

11. Free Sample
To introduce people to a product, you can give out
free samples to potential customers whether or not they
make a purchase. People often like to try products
before committing to buy them, and giving out free
samples can make customers more likely to come back
to your company and purchase the full version of the
product.
11

12. Product bundles
Product bundles offer a collection of products for an
overall discounted rate, as opposed to buying the products
individually. Product bundles give customers a reason to
buy a larger variety of products, which makes it more likely
they will find a product they like and want to buy again.

13. Holiday Promotions
There is a reason that holiday promotions are so successful.
Customers always like to spend more around the holidays, making it
the perfect opportunity for you to get your brand out there and sell
more products.

14. M C Q
1. If Product is related to warranty then price is related to____
A. Retail outlets
B. Advertisements
C. Discounts
D. Attractiveness
Ans: C. discounts
14

15. 2. When customer is getting some gift items with the product
they purchase is known as.
A. Price Pack
B. Product Combination
C. Quantity gift
D. Lucky draw
Ans: B. Product Combination
15

16. 3. A small amount of product is offered to the customer for trail
is called
A. Product Combination
B. Sample
C. Coupon
D. Rebate
Ans: B. Sample
16

17. Reference
Title: Sales Promotions
Retrieved From
⊚ https://www.educba.com/sales-promotion-types
⊚ https://endearhq.com/blog/sales-promotion-
examples-retail
17

18. 18