1. SWOT ANALYSIS
PRESENTATION BY
CHITHRA..

2. • INTRODUCTION
 SWOT(strenghts.weaknesses,opportunities, and threats)is a
widely used strategic planning tool that organisation use to perform
a compewhensive and competitive analysis of various internal and
externl factors..Theresultof SWOT analysis helps the organization
to make effective planning for the future.

3. SRRATEGIC ANALYSIS
SWOT Analysis
Internal Analysis External Analysis
Strenghts Weaknesses
Opportunities Threats

4. SWOT ANALYSIS
• STRENGHTS
 Market analysis
 Big figure of consumer
 Sufficient rew materials
 Cheap labor
 Energy and power availability

5. WEAKNESSES
 Lack of marketing experise
 Damaged reputation
 poor quality of goods or services
 Poor equipment
 Scarcity of energy and power

6. OPPOERTUNITIES
 Develop marketing
 Mergers, joint ventures, or strategic alliances
 Looseing of regulations
 Removal of int’l trade barriers

7. THREATS
A new competitor
 frequent droughts resulthing in crop failure
 New regulation
 Increased trade barriers
 A potential new taxation on your product

8. ADVANTAGES
SWOT Analysis is instrumental in strategy formulation and selection
it is a strong tool. But it involves abgreat subjective element
SWOT Analysis helps in srrategic planning in following manner
 Revers its weaknesses.
 Builds organizations strengths.
 Overcome organization threats.

9. LIMITATIONS
SWOT Analysis is not free from its limitations. It may cause
organizations to view circumstances as very simplbecause of which
the organizations might overlook certain key strategic contact which
may occur.
 Price increase
 Inputs/raw materlals
 Government legislation