2. • INTRODUCTION
SWOT(strenghts.weaknesses,opportunities, and threats)is a
widely used strategic planning tool that organisation use to perform
a compewhensive and competitive analysis of various internal and
externl factors..Theresultof SWOT analysis helps the organization
to make effective planning for the future.
A new competitor
frequent droughts resulthing in crop failure
Increased trade barriers
A potential new taxation on your product
SWOT Analysis is instrumental in strategy formulation and selection
it is a strong tool. But it involves abgreat subjective element
SWOT Analysis helps in srrategic planning in following manner
Revers its weaknesses.
Builds organizations strengths.
Overcome organization threats.
SWOT Analysis is not free from its limitations. It may cause
organizations to view circumstances as very simplbecause of which
the organizations might overlook certain key strategic contact which