2. Brand History
According to the company history, what is now
Sephora started out as a small perfumery in
Limoges, France, called Shop 8. Dominique
Mandonnaud wanted to provide a place for
customers to try out the products before making a
purchase, something almost unheard of at the
time. Products were grouped together by type, not
brand. By 1979, 12 more stores had opened. In
1997, Louis Vuitton and Moet Hennessey
purchased the chain.Since that time, the Sephora
brand has branched out into 30 countries across
the globe. By 1998, Sephora had expanded into
Italy, Portugal, Spain, and Poland.
Sephora is a French multinational
retailer of personal care and
beauty products. Featuring nearly
340 brands,along with its own
private label, Sephora Collection,
Sephora offers beauty products
including cosmetics, skincare,
body, fragrance, nail color, beauty
tools, body lotions and haircare.
4. Logo History
The Flame Symbol
The Font Symbol
It is easier to grasp the logo meaning when you know the origin of the name
“Sephora” which is a hint to what the company deals with. It is a combination of
two words ‒ “sephos” that in Greek means “beauty” and “Zipporah” which is the
name of one of Moses’ wives. She is described as a woman of exceptional beauty,
clever, generous and free.
What attributes is the
customer looking for in the
Has the customer purchased
online or offline?
During the sale do the
How do they maintain the
CRM / ERP records?
Do they have referral / Loyalty
In December 2015, Sephora launched Eco-design by the
Génération Responsible association. Global Cosmetic News
reported that Sephora's newly launched display cases have
a 30% lighter metal frame that will reduce CO2 emissions
by 220 metric tons.
In 2020, Sephora announced it would no longer carry
eyelashes made of mink fur, which has been shown to
come from farms where animals are mistreated. The
company said it was compelled by concerned customers
and a PETA campaign to sell only synthetic lashes.
10. In 2010, Women's Wear Daily named
Sephora the specialty retailer of the
In March 2018, FastCompany named
Sephora to the number 36 spot (of 50)
on their list of "World’s Most
Innovative Companies", citing its
expanded offering of broadly diverse
and inclusive product lines like Fenty