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THEMALLIS
DEADWho Killed It, Why It’s Not Coming 

Back and What’s Next for Retail
Lookslikesomethingfrom

TheWalkingDead,right?
Themaindifference

betweenthismalland

TheWalkingDead...
The mall

isn’t coming 

back to life.
Let’s see what we learn 

from examining the body.
Let’s see what we learn 

from examining the body.
First, we’ll check the 

vital signs, just to be sure 

the mall is really dead.
400+
MALLS
Source: Yahoo! Finance
were repurposed or closed 

outright in last decade
Source: Yahoo! Finance
No new enclosed malls
have opened since
2006
Green Street Advisors, June 2012
10%of the 1,000 malls
in the U.S. will
FAILin next 10 years
ARE MALLS OVER?
AMERICA’S ABANDONED
MALLS ARE PLACES OF
NIGHTMARES
-BEAUTIFUL DECAY
NORTHTOWNE SQUARE MALL FIRST TOLEDO
MA...
Yep, things are
NOTLOOKINGGOOD
for shopping malls.
(But it wasn’t always this way...)
Yep, things are
NOTLOOKINGGOOD
for shopping malls.
Sales / occupancy rates at 

malls are stagnant; only fortress 

malls continue to thrive
2009
More than 60 new malls
larg...
FORTRESSMALLS
are still succeeding due to population
growth, a desirable tenant mix,
sophistication of nearby residents, 
...
In 2012, these two fortress malls
surpassed $1 billion in sales!
South Coast Plaza
Costa Mesa, CA
2.8 million sq. ft.
Nort...
So, who is to blame 

for killing the traditional
shopping mall?
GEN Y
Approximately
80MILLION18-to35-year-oldsliving
intheUnitedStates
That’s more than
25%of U.S. population
In 2013,
millennials
spent about
$600
BILLION
In 2013,
millennials
spent about
By 2020, 

millennial 

retail spending 

could hit
$1.4
TRILLION
$600
BILLION
What was Gen Y’s

MOTIVE?
Malls weren’t meeting their 

LISTOFDEMANDS
Walkability
UrbanFeelWalkability
UrbanFeel
Local

Restaurants
Walkability
Unique

Experiences
UrbanFeelWalkability
Local

Restaurants
Source: ArchPoint Consulting
of millennials say

customer service is

very important
48%
of millennials demand 

an integrated, seamless
shopping experience,
regardless of channel.68%
Source: Accenture
Online shopping offers a wider
selection, better prices and 

access to more information.
Naturally, malls are 

struggling to keep up.
Amazon’s five-year 

average ROI is
17%whereas traditional 

retailers average 6.5%
During the 2013 holiday shopping 

season, U.S. retailers received roughly
HALFof the holiday foot traffic they 

experien...
In 2014, it is forecasted that 

online sales will account for
9%of total U.S. retail sales.
This will likely increase to
11%of total U.S. retail sales by 2018.
Source: ArchPoint Consulting
80%of millennials want 

brands to entertain and 

delight them during their 

shopping exper...
Don’t write off these new, 

higher expectations as
MILLENNIALS
BEING
MILLENNIALS*
* Millennials are stereotypically assumed to be spoiled, demanding, etc.
MILLENNIALS
BEING
MILLENNIALS*
Don’t write off th...
This evolution within the retail
industry extends beyond adults
ages 18 to 35. There is a
NEWCLASSOF
CONSUMERS
They expect 

a new kind 

of shopping
experience 

that has…
Walkability
Experiences Connectivity
and they are going to get it.
The new-class consumer 

provides instant feedback. 

She posts pictures of what 

she likes on Instagram and 

complains ...
Top retailers
GETIT
We've had a real 

estate strategy of not 

bundling or taking 

weaker malls, and 

we go to [lifestyle] 

centers… which...
We rarely do malls. Our preference is to be on the
street. In a suburban market, we want to be in a
village atmosphere tha...
And they aren’t alone. 

Countless restaurants and 

retailers are choosing this…
Alpharetta, GA
Instead of this…
Image of
rundown mall
Some brands 

are leaving 

their current 

Alpharetta 

locations and
relocating 

to Avalon.
Others are
completely 

new to the 

market and 

chose Avalon 

for their 

first location.
L O U G R E Y
And they aren’t alone. 

Research shows that top brands and 

up-and-comers, alike, are moving
AWAYFROMMALLS
2 STORES OPENED THIS YEAR 

4 MORE OPENING
The Woodlands in The Woodlands, Texas 

(Lifestyle Center / March 2014)
Shops A...
3 STORES ANNOUNCED 

TO OPEN THIS YEAR
Belvedere Street in Tiburon, California

(Standalone / June 2014)
North Hills in Ra...
78 FREESTANDING STORES
The McLaughlins seek buildings with 

character on street locations, occasionally 

open in lifesty...
Top developers and operators
GETIT
THE GROVE’S 

AWARD-WINNING
CONCIERGE
SERVICES
Personal shopping
Dining reservations
Package check
Store, area and 

touri...
ONE OF THE BIGGEST
TOURIST ATTRACTIONS 

IN CALIFORNIA WITH
18+ MILLION
VISITORS PER YEAR
THAT’S MORE THAN
DISNEYLAND!
THE AMERICANA 

AT BRAND’S
CONCIERGE
SERVICES
Bellman service, 

package assistance,
package check
Restaurant and travel
r...
THE AMERICANA 

AT BRAND HAS
16+ MILLION
VISITORS PER YEAR
GENERATES ANNUAL
SALES OF $1,100 PER 

SQUARE FOOT OUT 

OF ITS...
And…
The Southeast’s preeminent 

experiential development – a place
where resort-inspired hospitality, specialty
retail, enter...
60+leases signed with
Avalon in the past year
97%leased when Avalon was
still 6 months away from
grand opening
Consumers are
ENGAGED
Their feedback is not only
plentiful, but positive as well.
RETWEETS 624
MENTIONS 3,375
REACH 17.8M
PAGEIMPRESSIONS 1.2M
POSTIMPRESSIONS 678K
ENGAGEMENT 40K
MEDIABUZZ
$600M MIXED-USE DEVELOPMENT IN ATLANTA
SUBURB GETS GREEN LIGHT
—COMMERCIAL PROPERTY EXECUTIVE
ALPHARETTA’S AVALON
PROJECT ...
The mall may be dead…
but retail is alive and well.
Experience it at
Opening October 2014
This SlideShare brought to you by
Feel free to share it with your 

friends or leave a comment, and let 

us know what you think!
DIDYOUENJOYTHIS
PRESENTATI...
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AMC, The Walking Dead (Fair Use Doctrine)
Shutterstock / 148370285
Wikimedia Commons
Wikimedia Com...
Unique
 Experiences UrbanFeelWalkability Local
 Restaurants
Unique
 Experiences UrbanFeelWalkability Local
 Restaurants
Unique
 Experiences UrbanFeelWalkability Local
 Restaurants
Unique
 Experiences UrbanFeelWalkability Local
 Restaurants
Unique
 Experiences UrbanFeelWalkability Local
 Restaurants
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Unique
 Experiences UrbanFeelWalkability Local
 Restaurants The Mall is Dead: Who Killed It, Why It's Not Coming Back and What's Next for Retail

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Publié le

Unique

Experiences
UrbanFeelWalkability
Local

Restaurants

Publié dans : Commerce de détail, Business
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
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  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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  • I don´t think this...for a lot of reasons. But I see a new places turning into a different experience to visit and buy. And we need to considereta for this places the weather!! If it´s hot, snowing.etc..
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  • For a long time we have been preaching to our clients about creating a experiences for their customers that provide those emotional 'attractions' I call the 'Disneyland experience.' - Good illustrations to what we believe is essential in retail marketing.
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  • The presentation applies to the USA... where each person has close to 20 square feet of retail space to himself. The situation is triggered/worsened by the low population density and the high presence of world top retailers. In places like Dubai, malls are still on the increase and are heavily patronized.
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