Ngân sách giảm nửa, hiệu quả gấp đôi Dịch vụ quảng cáo trên ứng dụng di động của Amobi giúp các thương hiệu, agency quảng cáo trúng đích với ngân sách tối ưu, hỗ trợ đa nền tảng Android, iPhone, Windows phone. Đặc biệt sản phẩm Mobile TVC (Video Ads) mới ra mắt giúp các thương hiệu truyền tải thông tin hiệu quả hơn trên di động người dùng bằng các đoạn clip 15s đến 30s. Để tăng hiệu ứng gây chú ý của người xem quảng cáo, bạn có thể sử dụng banner Fullscreen với nhiều hiệu ứng lạ mắt

1. Amobi
Mobile Marketing

2. Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution

3. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013

4. Vietnam mobile internet
Most people using mobile for entertainment.
Using PC for working only therefore it is not suitable for advertisement
Mobile advertisement have highly
personalization and targeting.

5. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Age
< 18 age
18 - 24
25 - 35
> 35
Vietnam mobile internet user is highest in South East Asia

6. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Sex
Many mobile internet users is
male than female

7. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Education
Male | Female
University
High school
Grade school
Unknown

8. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Game Movie Music Wallpaper
Mobile content using

9. Vietnam mobile internet
Source: VSERV Mobile Internet Consumer Report, 2013
Feel exciting with mobile advertisement
Male | Female
Content downloading
Find their needs
Branding understanding
Location finding
57% | 55%
46% | 42%
44% | 36%
16% | 10%

10. Vietnam mobile internet
Restaurant
Cinema
Shoping
Source: VSERV Mobile Internet Consumer Report, 2013
Find information for their living
Male | Female
45% | 41%
50% | 47%
58% | 58%

11. Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution

12. Amobi introduce
Buy zone in
mobile application
Sell advertisement
for brand
Show advertisement
on application

13. Amobi introduce
Brand pay per click (CPC) or impression (CPM)

14. Rich media format
Full screen
Mobile TVC
Popup
Banner
Click through rate (CTR) and effectiveness

15. Mobile TVC Pre-roll
• Open TVC 15s/30s
before any
functions.
• Cannot closed
before first 5s.
• Rich information.
• High impression in
user’s mind.
• Support VAST 2.0
and YouTube.

16. Full screen
• Open banner full
screen.
• Rich information but
not always show in
application.
• High impression in
user’s mind. But they
will close or give up
anytime.
• Support HTML5 for
rich media.

17. Pop-up 300x250
• Banner 300x250 pop-up or
show in content.
• Rich information but not
always show in application.
• High impression in user’s
mind. But they will close or
give up anytime.
• Support HTML5 for rich media.

18. Banner 320x50
• Small banner 320x50 in top
or bottom.
• Less information but always
show in application.
• Keep branding impression
in user’s mind.
• Support HTML5 for rich
media.

19. Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefits.
4. Case study.
5. Future solution

20. High inventory

21. Rich media and format
Effective
Full screen
Mobile TVC
Popup
Banner
Click through rate (CTR) and effectiveness

22. Easy targeting
Age Location
Mobile device
& platform
Sex Mobile operator

23. Only one banner for best impression
Mobile marketing focus the users on specific message,
don’t have more banner, popup to show that viewers are distraction.

24. Best price
The price is 1/3 cheaper than any other with full support.
And we have defending to filter out any fraud clicks, you don’t have to pay
for any fraud.

25. Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solution

26. Case study
Brand: Vinaphone – The first mobile operator in
Vietnam
Purpose: To increase to use 3G Vinaphone.
Plan: Campain runs through 30 days
Solution: Click Banner 320x50 and 320x240 to
registrate service on 3G Vinaphone such as:
BusyESM, Magic Call v.v..
Result:
+ Impression: 1.3 millions
+ Click: > 56.000 Clicks
+ CTR: 4.1%

27. Case study
Brand: Viettel – The largest mobile operation
in Vietnam
Purpose: To increase to use 3G Viettel
Plan: Campaign runs through 180 days
Solution: Click Banner 320x50 and 320x240
to registrate service on 3G Viettel such as:
Mobitivi, Mclip, Imuzik3G, iFilm.
Result:
+ Impression: 2.2 millions
+ Click: > 116.000 clicks
+ CTR: 5.7%

28. Case study
Brand: KFC
Purpose: To advertse program “Fried Chicken
Storm” with 99.000đ to 6 pieces chicken.
Plan: Campain runs from 8.00 am to 10.00 am
daily
Solution: Click banner 320x50 to open landing
page of KFC.
Foundation
Android, iOS, Windows Phone.

29. Case study
Brand: Game Loft
Purpose: To increase revenue of Android game of
Game Loft in Viet Nam.
Plan: Campaign runs through 2 weeks
Solution: Click banner 320x50 and 300x250 to
open landing page of Game Loft.
Foundation: Android

30. Contents
1. Vietnam mobile internet
2. Amobi introduce.
3. Features & Benefit.
4. Case study.
5. Future solutions

31. Premium apps collection
• Good UI/UX.
• Useful rich
content.
• Many users.

32. Mobile voucher & loyalty
• Providing discount voucher on mobile.
• Save all membership card in one mobile.
• Implement on restaurant, café, fashion,
cosmetics, beauty and spa.

33. Media signage
• Providing ads on TV display.
• Have Interactive mobile with content.
• Implement on restaurant, cinema, café.

34. Contact
/AmobiVN
support@amobi.vn
+84-4-6291 7577
www.amobi.vn