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ATLOSCon 2013: Online marketing and privacy

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I gave a very high level talk on online marketing and privacy at ATLOSCon.

Publié dans : Business, Technologie
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ATLOSCon 2013: Online marketing and privacy

  1. 1. Online PrivacyOnline PrivacyJustify your paranoia today!Justify your paranoia today!Trey PedenTrey Peden
  2. 2. Our goals for todayOur goals for todayLearn how online advertising worksLearn how online advertising worksDiscuss online privacy concerns andDiscuss online privacy concerns andexpectationsexpectationsLook at some ways to protect your privacyLook at some ways to protect your privacyonlineonline
  3. 3. AgendaAgendaOnline Advertising 101Online Advertising 101Privacy OnlinePrivacy OnlineTips & TricksTips & Tricks
  4. 4. Online Advertising 101Online Advertising 101Double You Tee Eff (dotcom)Double You Tee Eff (dotcom)
  5. 5. Contextual AdvertisingContextual Advertising
  6. 6. TargetedTargeted
  7. 7. RetargetedRetargeted
  8. 8. PublisherPublisherAdvertiserAdvertiserAd NetworkAd NetworkAd ExchangeAd Exchange
  9. 9. Where does data comeWhere does data comefrom?from?YouYouYour actionsYour actionsOffline (you again)Offline (you again)
  10. 10. Privacy OnlinePrivacy OnlineSee also: government intelligenceSee also: government intelligence
  11. 11. What is “privacy?”What is “privacy?”(In an online context)(In an online context)
  12. 12. Online FearOnline FearWho knows what?Who knows what?Will this be used to embarrass me?Will this be used to embarrass me?Could it be used against me?Could it be used against me?
  13. 13. Expectations vs RealityExpectations vs RealityTransparencyTransparencyRespect for ContextRespect for ContextSecuritySecurityAccess and AccuracyAccess and AccuracyFocused CollectionFocused CollectionAccountabilityAccountability
  14. 14. Robots, Remnant Inventory,Robots, Remnant Inventory,and Incompetenceand Incompetence
  15. 15. A Legitimate Privacy ConcernA Legitimate Privacy ConcernBig BrotherBig Brother
  16. 16. Tips & TricksTips & Tricks
  17. 17. Delete your cookiesDelete your cookies
  18. 18. Correct your dataCorrect your datahttp://google.com/ads/preferenceshttp://google.com/ads/preferenceshttp://bluekai.com/registryhttp://bluekai.com/registry
  19. 19. http://youradchoices.comhttp://youradchoices.com
  20. 20. Custodiet te ipsosCustodiet te ipsoscustodescustodeshttp://www.ghostery.com/http://www.ghostery.com/ http://getfirebug.com/http://getfirebug.com/
  21. 21. Thank you!Thank you!Thank you very much!Thank you very much!
  22. 22. ReferencesReferenceshttp://badcontextualads.tumblr.com/http://badcontextualads.tumblr.com/http://hiddenaudience.com/blog/retargeting/30-exampleshttp://hiddenaudience.com/blog/retargeting/30-exampleshttp://www.whitehouse.gov/sites/default/files/privacy-finahttp://www.whitehouse.gov/sites/default/files/privacy-finahttp://bluekai.com/registry/http://bluekai.com/registry/http://www.google.com/ads/preferenceshttp://www.google.com/ads/preferenceshttp://ghostery.comhttp://ghostery.comhttp://getfirebug.com/http://getfirebug.com/

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