This was an Industry project wherein we conducted competitive analysis, user research, prototyping and usability testing as a part of group industry project for Zivame to provide an omnichannel experience to its customers.

1. Upgrad Industry Project Part 1 –
Zivame Case Study
- Prasenjit Sengupta
- Shikha Tomar
- Suraj Rao

2. A - Competitor Analysis
Overview
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate
wear. Along the way, they saw the power of this idea and how it helped women break norms.
Over the last few years, Zivame has faced a lot of direct as well as indirect competition, few of
which are mentioned in the below section.
Identification of Competitors
Ø Direct Competitors
Ø Indirect Competitors
PrettySecrets is a lingerie brand which retails through its marquee site
PrettySecrets.com and is also the category leader on online marketplaces
in India like Flipkart, Myntra, Jabong, Amazon, etc.
Clovia is a full stack premium lingerie brand, which controls every part of
its supply chain
Amante is a part of MAS Brands which is a subsidiary of MAS Holdings,
South Asia’s largest supplier of intimate wear. The brand embodies 30
years of excellence held by the conglomerate in intimate wear
manufacturing.

3. Background Analysis
A detailed competitive analysis of Zivame with Clovia is provided below
Founders Founded by Richa Kar & Kapil Karekar in 2011
Educational Qualifications
• Richa Kar
ü B.E in Civil from BITS, Pilani
ü MBA from SVKM’s Narsee Monjee
Institute of Management Studies(NMIMS)
• Kapil Karekar
ü B.Tech in Computer Science from Doctor
Babasaheb Ambedkar Technological
University
Founded by Pankaj Vermani & Neha Kant in 2013
Educational Qualifications
• Pankaj Vermani
ü Integrated B.Tech/M.Tech(Computers &
Mathematics) from IIT, Delhi
• Neha Kant
ü BA(H),Mathematics from Delhi University
ü PGDM, Business Management from Fore
School of Management, Delhi
Vision
Statement
‘To Offer Every Woman the Confidence,
Comfort & Choice She Deserves’
Confidence is sexy and we want to help women
find it, wear it and be it every day.
At Zivame, we reinvent lingerie
We reimagine outerwear
We rethink design innovation
And spend hours creating every single piece
To make a woman feel beautiful in seconds
‘To help our customers find joy in the little
ways we can’
Clovia the brand stands for Joy. We believe that
if, with our colours, comfort and fashion, we are
able to add a little joy to a woman’s lingerie
experience and let her begin her day right, we
think our job is DONE!

4. Strategy Zivame believes in enabling consumers to
experience the brand through whichever
channel they are most comfortable on.
Their constant endeavour is to curate
every part of the Zivame experience
around the customer. A key focus area for
them has been to increase their omni-
channel presence, while providing a
seamless experience across each channel.
Through their offline presence, Zivame
provides a highly personalized experience
to their consumers which includes a
professional fitting session with their fit
experts, enabling consumers to find their
right fit, size and style apart from trying
and buying the product in stores. The
kiosks within their stores allow consumers
to access their entire digital range in the
offline space
Zivame leverages technology-led solutions
so that consumers have access to the same
inventory, payment modes, price and
delivery options across all platforms. They
heavily leveraged the online data to define
the right mix for any location and came up
with data-science led models to drive their
omni-channel inventory allocation. This in
turn helped Zivame to keep SKU at the
place where it has the best consumer
match
The training team at Zivame developed a
proprietary training framework called Ziva
University, where store staff goes through
continuous training and evaluation of
various levels of consumer experience
expertise through specially designed Ziva
modules.
They make their presence felt on social
networking sites like Facebook through
regular online posts so as to net different
promotions over Facebook based on
interests and purchase behaviour of
women with relevant ads and messages.
Clovia has been built on 3 pillars which
differentiates them from other brands
In-house designing and production leading to
strict control on quality.
Clovia is a full stack mind-to-wardrobe business,
where they control every aspect of the supply
chain, thus ensuring the product that reaches
the customer is delivering delight instead of just
satisfaction. They also have a 4 level quality
assurance.
Smart Technology
Clovia has deployed technology extensively in
delivering the right product to each customer in
the front end and ensuring tight inventory
planning in the back end which helps them to
make higher conversions on the sales side,
resulting in better ROI per rupee spent. At the
same time, it helps them control their inventory
and plan better for their customers ensuring
extremely healthy cash flows
Improvising based on customer feedback
The products created at Clovia are first made in
small quantities, monitored via a state-of-the-
art backend technology, which predicts future
sales (based on sales patterns and customer
feedback) and recommends what further styles
and quantities should be produced. This leads to
a true fast fashion brand that is low on cost (as
the middlemen are cut out), high on consumer
appeal, super-efficient on inventory and built
completely on consumer feedbacks. The cost
that is saved due to these efficient practices is
transferred back to their customers in the form
of a premium product that is affordable as well.

5. Employees
&
Presence
The company headquarters is located in
Bangalore, Karnataka and has a headcount of
approximately 231 employees
The company headquarters is located in
Noida, Uttar Pradesh and has a headcount of
approximately 218 employees
Investment Total Funding Amount $69M in 7 rounds of
funding
• Series A – $ 3M->14 Mar’12 (Chiratae
Ventures)
• Series B – $ 6M->10 Dec’13 (Ronnie
Screwvala)
• Series C - $ 40M->3 Sept’15 (Zodius
Capital, Khazanah Nasional)
• Series C - 600M->30 Mar’2019 (The
Allana Group, Zodius Capital)
• Debt Financing - 600M->9 Apr’19
(Trifecta Capital Advisors)
• Venture Round - $2.7 M->17 Sept’9
(Avendus Capital, Zodius Capital)
Total Funding Amount $18.7M in 4 rounds of
funding
• Seed Round – Undisclosed->1 Jan’13
(Mountain Partners)
• Series A - 300M->9 June’15
(IvyCap Ventures)
• Series B - $ 4M->11 Apr’17
(Ravi Dhariwal, Singularity Ventures)
• Series C – $ 10M->25 Jan’19
(AT Capital)
Revenue
Details
The estimated annual revenue for Zivame over
the last 3 years is as below:
FY 2016-17 -> $8.19M
FY 2017-18 -> $12.81M
FY 2018-19 -> $7.3M
The estimated annual revenue for Zivame over
the last 3 years is as below:
FY 2016-17 -> Rs 38.7 crore
FY 2017-18 -> Rs 51.8 crore
FY 2018-19 -> $18.6M
Products
Offered
• Lingerie
• Nightwear
• Activewear
• Shapewear
• Swimsuits
• Beachwear
• Socks & Stockings
• Intimate Wear Products
The categories mentioned above have been
further sub-categorized by differentiating
products based on collections, style,
preference, brands, packs & sets, control level
etc.
• Lingerie
• Nightwear
• Bridal Collection
• Activewear
• Specials( for maternity wear, socks,
stockings, thongs etc)
As compared to Zivame, the categorization of
products is much lesser. However, the sub-
categorization of each of the products is quite
vast and well defined

6. Business Model
Zivame
From being launched as a marketplace in 2011 (earning a commission of 15-20 % per
transaction), Zivame pivoted to a mixture of a marketplace and private label model in 2013.
Later, in 2016, it applied for a single retail brand license and pivoted for the second time. In
2017, it discarded the idea and rolled back the marketplace model. Zivame then decided to have
an omni-channel presence by setting up retail stores. They grew from 10 retail stores in 2017 to
35+ in 2019 and is earning a name in the omni-channel lingerie retail market in India
The shift in business model helped Zivame close the last financial year (FY18) with 56.4%
increase in its revenues while cutting its losses by 44%.
Clovia
Clovia positioned itself at the lower end of the market - when it began in 2013, it started out by
selling lingerie at the top-end (Rs 1,500-2,000 a bra) but quickly pivoted to the other end of the
spectrum (Rs 300-1,000) where there were volumes. Clovia initially targeted working women in
the age bracket of 25 to 32. Now, it also focuses on a younger demographic, those between 18
and 24.
Till 2016, around 35 % of Clovia’s sales were from third-party marketplaces. A majority of its
business, 50 %, was generated through its own website, while offline ads added another 15 % -
the company had kiosks in nine airports. About 60 % of its revenue was from tier II and tier III
cities.The profit margin of Clovia was around 15-20 % against each product.
Clovia also runs a partner program for women, wherein they need to pay a fee of Rs 1999 to
activate their own website. Through this program, women can sell the Clovia products and earn
a commission of 15 % .
They spend heavily on Google ads (around 1.5 lakhs per day) and Facebook ads(around 3 lakhs
per day) to generate traction online. They have also started their operations internationally in
Thailand.
Currently, Clovia has 9 exclusive brand outlets and 60-plus multi-brand outlets, including a chain
retail.

7. Strengths and Weaknesses
Strengths • Superior product and service
quality
• First Mover Advantage
• High Margins
• Successful Go To Market
track Record
• Managing Regulations and
Business Environment
• Strong Balance Sheet and Financial
Statement
• Robust Domestic Market
• Non-descriptive discreet
packaging
• Online Privacy
• Fit Consultants Service
• Availability of premium
brands such as Enamor
and Amante.
• Offers
• Pricing
• Frequent Competitive
Offers
• Private Mode
• Consulting Services
• Customization Facility
• No Outsourcing
• Customer Engagement via
Club Clovia concept
• Partnership Program
• Women health awareness
• Specialized Technical tools
• Forecasting and customer
feedback
Weakness • Track record on environment
consideration
• Customer Dissatisfaction
• Lack of Work force diversity
• Implementation of Technology in
Processes.
• Return Policy
• Supply Chain Management issues
• Less in-house products
• Delay in delivery
• Less Variety of products
• Low quality products
• Hassle of returns or
exchange of products

8. Product Analysis and Performance
App Downloads 5,000,000+ (Android) 10,00,000 + (Android)
App Ratings • Rated 3.8 out of 5 – 24,458
ratings in total (Android)
• Rated 3.3 out of 5 – 461 ratings in
total- (IOS)
Shopping App ratings
• Rated 4.4 out of 5 – 20,086 ratings in
total (Android)
• Rated 4.6 out of 5 – 4K ratings in
total- (IOS)
They also have apps for sales personnel as
well as vendors
User Experience The user experience over Android as
well as IOS seems to be quite poor with
a lot of negative reviews from
customers. Few of the concerns
expressed by customers are as below :
• No real time delivery updates
• Too many ads being displayed
which spoils the user
experience.
• Issues with payments and
refunds.
• Issues with image loading and
slowness
• Poor check out experience
• Poor experience with handling
customer feedback and queries
• Issues w.r.t cart addition and
buying process.
The user experience over Android as well
as IOS seems to be satisfactory. However,
some of the concerns expressed are as
below:
• Issues with OTP delivery
• Payment related issues
• Issues w.r.t refund and payments.
However, most of the concerns expressed
are of older date and the most recent user
comments seem to be satisfactory with a
pleasant user experience.
Technology Zivame extensively uses online
networking to reach out to their target
market. They have regular posts on
Facebook so as to net different
promotions over Facebook. Theses
posts are developed based on interests
and purchase behaviours of women
with relevant ads and messages. An
important factor in Zivame’s success
has been its ability to identify market
gaps and incorporate feedback through
machine learning tools
Quoting the current CEO, Amisha Jain :
“We are a new-age company, a digital
Clovia is based on an amalgamation of
fashion and technology. They have built a
proprietary technology engine known as
ReX (or ReqS, i.e.Requirement
Simulator). They also have patent-pending
algorithms that help them gauge the
customer purchase pattern through their
sales channels and track their feedbacks
fast.
Clovia uses smart technology and big data
analytics for intelligent management of
their product list
Clovia also came up with a tool called the

9. company and we look at technology as
a big and extremely important tool
which allows us to bring a significant
impact on the life of a woman.”
“Fit Test” which allows women to find the
perfect fit, hence solving the fundamental
problem of inventory

10. Future Initiatives
Zivame
Zivame is looking at tech-based innovations to bring more customers. They also plan to increase
their store count to 60 by financial year 2020. Zivame is also launching Fitcode 2.0 which will
further revolutionise the online lingerie industry. Already under the beta testing phase, this will
basically allow women to understand the body type, the ideal fit without having to go through
any measurements. It will also let Zivame customize product requirements and stock inventory
accordingly.
Clovia
While Clovia continues to grow in the online space, they are fast setting footprint in offline retail
as well, to ensure a pan India brand presence in all genres of their customer base. They are also
planning to expand overseas, hence continue the growth by accelerating their online and offline
channels with equal push. The key focus for Clovia over the next five to six quarters is to provide
an Omnichannel experience for customers and sellers.
Predictions
Since Zivame as well as Clovia are looking to provide an omni-channel experience for their
consumers, their next step could also be to provide the same experience via Facebook,
Whatsapp, Alexa, Chat bots and other technology channels, wherein consumers could purchase
whatever is required over these channels without having the need to download a mobile
application or accessing their website.

11. References
• https://www.crunchbase.com/
• https://www.clovia.com/
• https://www.zivame.com/
• https://www.owler.com/
• https://yourstory.com/
• https://linkedin.com,
• https://inc42.com/
• https://www.techcircle.in/
• https://www.financialexpress.com/
• https://www.slideshare.net/
• https://www.businesstoday.in/
• https://viden.io/
B – USER RESEARCH
Two types of user research method were used – (1) Contextual Inquiry of sellers (2) Survey of
target customer (Women, 18-55 years, shopping for lingerie both online and offline, Metro and
Tier 1/2 cities)
Hypothesis for the user research are :-
1. Online Lingerie market has an acceptance among the target customer segment
2. Women prefer brand name and quality for online shopping
3. Major hindrance for online shopping for women are size issues, fitment issues and
delivery time
4. Most women are comfortable with offline shopping and are resistant to try online
shopping for lingerie segment
5. Zivame has a brand recall among customers for online lingerie shopping
6. Daily innerwear is the most frequented category in online lingerie market
7. Local sellers need to be provided a seamless order management process to be integrated
with online ordering system
8. Sellers struggle in inventory management and order management , and most processes
are currently not automated
Below are the results of the survey conducted :-

12. Report Title: Zivame
Survey Title: Zivame product feedback and improvement survey
Report Type: Bar Graph
Start Date :29-Nov-19
End Date :30-Nov-29
Sent :0
Delivered :0
Bounced : 0
Completed :10
Unique Access Rate :0.00%
Incomplete :0
Incomplete Incl. in Report :0
Q1. How familiar are you with Zivame?
Answer Responses Value %
Not at all familiar 0 1 0%
Slightly familiar 3 2 30.00%
Somewhat familiar 2 3 20.00%
Very familiar 5 4 50.00%
Extremely familiar 0 5 0%
(Did not answer) 0 NULL 0%
Weighted Score : 3.20
Total Responses 10

13. Q2. How do you usually purchase your Loungerie?
Answer Responses Value %
Online 2 1 20.00%
Offline 5 2 50.00%
I see online and buy it offline 1 3 10.00%
I try to see in offline stores and order online 2 4 20.00%
(Did not answer) 0 NULL 0%
Weighted Score : 2.30
Total Responses 10
Q3. How often do you buy loungerie?
Responses Responses %
0-3 months 0 0%
3-6 months 3 30.00%
6 months - 1 Year 5 50.00%
1 year or more 1 10.00%
Other (Please specify) 1 10.00%
(Did not answer) 0 0%
Total Responses 10

14. Q5. Rate the following factors on basis of priority that you will consider while buying loungerie.
Answer Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
Weighted Rank
(Score)
Fitting & comfort 7 3 0 0 0 1 (47)
Price 2 5 2 0 1 2 (37)
Brand 0 2 6 1 1 3 (29)
Trending Designs and looks 0 0 2 6 2 4 (20)
Return and replacement options 1 0 0 3 6 5 (17)
Did Not Answer 0
Total Responses 10
Q7.Please rate zivame in the following areas, according to your experience.
7(a) : Please rate zivame in the following areas, according to your experience.: Ease of Ordering
Answer Responses Value %
Poor 0 1 0%
Below Average 0 2 0%
Average 7 3 70.00%
Above Average 2 4 20.00%
Excellent 1 5 10.00%
(Did not answer) 0 NULL 0%
Weighted Score : 3.40
Total Responses 10

15. Q7.Please rate zivame in the following areas, according to your experience.
7(b) : Please rate zivame in the following areas, according to your experience.: Value for money
Answer Responses Value %
Poor 0 1 0%
Below Average 0 2 0%
Average 9 3 90.00%
Above Average 1 4 10.00%
Excellent 0 5 0%
(Did not answer) 0 NULL 0%
Weighted Score : 3.10
Total Responses 10

16. Q7.Please rate zivame in the following areas, according to your experience.
7(c) : Please rate zivame in the following areas, according to your experience.: Quality and feel
Answer Responses Value %
Poor 0 1 0%
Below Average 1 2 10.00%
Average 6 3 60.00%
Above Average 3 4 30.00%
Excellent 0 5 0%
(Did not answer) 0 NULL 0%
Weighted Score : 3.20
Total Responses 10

17. Q7.Please rate zivame in the following areas, according to your experience.
7(d) : Please rate zivame in the following areas, according to your experience.: Customer Support
Answer Responses Value %
Poor 0 1 0%
Below Average 0 2 0%
Average 6 3 60.00%
Above Average 3 4 30.00%
Excellent 1 5 10.00%
(Did not answer) 0 NULL 0%
Weighted Score : 3.50
Total Responses 10

18. Q7.Please rate zivame in the following areas, according to your experience.
7(e) : Please rate zivame in the following areas, according to your experience.: Variety
Answer Responses Value %
Poor 0 1 0%
Below Average 2 2 20.00%
Average 2 3 20.00%
Above Average 4 4 40.00%
Excellent 2 5 20.00%
(Did not answer) 0 NULL 0%
Weighted Score : 3.60
Total Responses 10

19. Q7.Please rate zivame in the following areas, according to your experience.
7(f) : Please rate zivame in the following areas, according to your experience.: App Experience
Answer Responses Value %
Poor 0 1 0%
Below Average 0 2 0%
Average 3 3 30.00%
Above Average 5 4 50.00%
Excellent 1 5 10.00%
(Did not answer) 1 NULL 10.00%
Weighted Score : 3.78
Total Responses 10

20. Q7.Please rate zivame in the following areas, according to your experience.
7(g) : Please rate zivame in the following areas, according to your experience.: Store Experience
Answer Responses Value %
Poor 0 1 0%
Below Average 0 2 0%
Average 5 3 50.00%
Above Average 5 4 50.00%
Excellent 0 5 0%
(Did not answer) 0 NULL 0%
Weighted Score : 3.50
Total Responses 10

21. Q7.Please rate zivame in the following areas, according to your experience.
7(h) : Please rate zivame in the following areas, according to your experience.: Customer Service and
assistance
Answer Responses Value %
Poor 0 1 0%
Below Average 1 2 10.00%
Average 4 3 40.00%
Above Average 4 4 40.00%
Excellent 1 5 10.00%
(Did not answer) 0 NULL 0%
Weighted Score : 3.50
Total Responses 10

22. Q9. Overall, how would you rate Online Loungerie shopping on the scale below?
Answer Responses Value %
1 - The worst! 0 1 0%
2 1 2 10.00%
3 2 3 20.00%
4 5 4 50.00%
5 - The best! 0 5 0%
(Did not answer) 2 NULL 20.00%
Weighted Score : 3.50
Total Responses 10

23. Q13. How do you usually search and select your loungerie?
Answer Responses Value %
By Styles 5 1 50.00%
By Collections 1 2 10.00%
By Preferences 2 3 20.00%
By Brands 1 4 10.00%
Prefer to see all and decide 1 5 10.00%
(Did not answer) 0 NULL 0%
Weighted Score : 2.20
Total Responses 10

24. Q14. What products have you ordered from Zivame?
Responses Responses %
Bra 6 60.00%
Panties 7 70.00%
Sports wear/ Active wear 2 20.00%
Night dresses 5 50.00%
Baby Dolls 0 0%
Slips and Camis 0 0%
Shape wear 0 0%
Swimwear 1 10.00%
Not ordered Yet 3 30.00%
(Did not answer) 0 0%
Total Responses 24
Multiple answers per participant possible. Percentages added may exceed 100 since a participant may
select more than one answer for this question.

25. Q16. Why haven't you considered purchasing other products from Zivame?
Responses Responses %
I don't have a need for any other products
you offer
3 30.00%
I'm not fully satisfied with [product] 0 0%
I'm not aware of what else [business
name] offers
7 70.00%
Other (Please specify) 0 0%
(Did not answer) 0 0%
Total Responses 10

26. Q17. How likely is it that you would recommend this product to a friend or colleague?
Answer Responses %
(0-6) Detractors 3 30.00%
(7-8) Passives 7 70.00%
(9-10) Promoters 0 0%
Total Responses 10
Net Promoter
®
Score -30

27. Based on survey of target customers , below insights are gathered :-
1. A majority of the population are familiar with Zivame and hence are actively using online
services to order lingerie. This shows a good online lingerie market can be built in the
near future.
2. There is a continuous demand for lingerie as women tend to replace and purchase a new
set of lingerie on a frequent basis.
3. Most of these women prefer to stick to good brands as this is the closest thing their
bodies and no one wants to compromise on the quality and feel. Fitting and comfort are
hence the top most priorities of a women when buying lingerie.
4. Size and fit issues are the highest accounted for customer discontent and returns.
(Note: If we can solve this problem we can have a lot more customers coming in and this will help
the brand to gain trust.)
5. The current status of Zivame as per users:
a) Users had an average experience when it was about ease of ordering, value for
money, quality and feel and customer support.
b) The users feel there are more varieties of lingerie that can be added.
i. (Note: We need to figure out what more options and varieties we can
add)
c) The overall app experience is good.
d) The store experience has given way more happy customers.
i. (Note: As it eliminates the basic problem of size and misfit. It’s easier to
buy lingerie when someone can assist you with your choices and
requirements.)
e) The users have suggested to improve the variety of lingerie and provide better quality
at a more competitive pricing.
f) Overall users are still looking forward to ordering lingerie online as it saves time and
offers better deals, but there is a lot more scope for improvement.
g) Most of the users are positive about suggesting the app to others.
6. Most women prefer to search by styles when buying lingerie, we can add more content
and options in the styles menu.
7. .Daily wear like bra, panty and night dresses are the highest ordered so we can add more
styles and focus on improving the quality and feel of everyday lingerie.
8. Zivame already has an eshtabilished image in the market for comfort and feel this needs
to be maintained or improved.

28. 9. Most of the users have never explored the options out there and are not aware of the
products zivame offers, we need to market the varieties we offer.
Insights data gathered from contextual inquiry of sellers :-
i. Local retailers would be interested to sell zivame products but they would not like to
take a franchise.
ii. Online training needs to be provided or a basic setup guide to help the offline sellers
go on an online platform to sell products.
iii. Pricing is also very competitive and it’s hard to provide the same at an offline store as
profits need to cover expenses of staff and rent.
iv. Users can’t find the item they see online and single pieces are a risk as there is no
assurance that the user will buy it from that specific store even if he places an order
for the same.
v. Maintaining product catalog for all the products and updating the catalog for users
seems to be a big problem.
Henceforth, hypothesis that are validated are as below –
1. Online Lingerie market has an acceptance among the target customer segment
2. Women prefer brand name and quality for online shopping
3. Major hindrance for online shopping for women are size issues, fitment issues and
delivery time
4. Zivame has a brand recall among customers for online lingerie shopping
5. Daily innerwear is the most frequented category in online lingerie market
6. Local sellers need to be provided a seamless order management process to be integrated
with online ordering system
7. Sellers struggle in inventory management and order management , and most processes
are currently not automated
Hypothesis that is rejected is as below –
1. Most women are comfortable with offline shopping and are resistant to try online
shopping for lingerie segment
Suggested solution based on above insights are:-
1) Zivame can maintain a product catalog where in the seller just has to just receive orders
and make deliveries or request a store visit for collecting the garment.

29. 2) We can provide tablets with zivame app that will help the user to login and browse all the
products in the store. We can also introduce a feature that will show the availability of the
chosen product in the nearest zivame store/shop from where they can buy it after trial.
3) We can create a program for the user wherein the user needs to fill in details about
favorite brand and size. This way we can identify our top competitors in the market also.:
Favorite brand :
Size:
Your Zivame standard size as per your favorite brand is ___.
We can develop an algorithm where in we can compare zivame standard size with
brands that are in demand and give zivame ideal size.
This can be also used as a default while the user is buying the product.
Also options for creating family profiles can be given wherein the same details can be
used to create profiles for family, this will suggest the perfect size when the user is
shopping for family.
C – PAPER PROTOTYPING - SKETCH
Below sketches were made based on the insights derived from user research:-
1. Use Case – (a) User should be able to get to know her recommended size for Zivame brand,
based on her size in other popular brand. (b) User should be able to add her preferred offline
store (c) User should be able to add other family member profiles under the same account.
Action – User should be able to update below information under their “My Profile” section.
Upon login to the account, user should be prompted to update size of other popular brand,
update preferred store and edit/add family members profile to the store.

33. 2 - Use Case – Three different kinds of user access to be available for three user types – Seller,
Customer and Admin(Zivame team)
Action – Account access to be defined as per requirement of all 3 user types.

37. 3 – Use Case – User should be able to select pick up the desired item from the store.
Action – User can select the option “Pick up from store” at the time of online ordering. Upon
selecting that option, we should display the name of nearest store where item is available. In
case user has mentioned her preferred store in their profile, we will first check if item is available
in the preferred store. If not, then the next closest store’s inventory availability will be checked
and shown.

39. D - WIREFRAMES
Based on the feedback received on paper prototype , below wireframes were created –
1. Login Access – 3 different type of user access – Admin, Customer and Seller

40. 2. User/Customer Login flow – a) Once “User” is selected and account is logged in, a pop up will
be displayed asking about favourite brand and size of the favourite brand.

41. b) – User/Customer will have an option to customise her preferences under the account.

42. c) – When a user moves on to placing an order, a pop up will be displayed mentioning the
recommended Zivame size (based on the details shared upon account login)

43. d) – Upon item selection, a pop up will be displayed mentioning the availability of the item in the
preferred store.

44. e) – In case user selects store pickup option, than availability of the selected item in the nearby
stores will be displayed.

45. f) – A pick up confirmation from the selected store is displayed.

46. 3 – Admin Access – Below view and access will be available for admin access for Zivame team

47. 4 - Seller Access – Below access and view will be available for the Zivame sellers.

48. Prototype with above wireframe link are:-
https://marvelapp.com/1je2ig66