it is a device which work as mosquito repellent and room freshener .

1. SINCE
1993
FRAGRANCE AND
SAFETY

2. • Oslo is working since 1993 in world market.
• Consistent highest quality and production expertise.
• Oslo only manufacturing safety products.
• We manufactured mosquito repellents like mosquito
coil, creams, lotions and sprays.
• Now we are introducing our new product Fresh-hit.
• Oslo is working since 1993 in world market.
• Consistent highest quality and production expertise.
• Oslo only manufacturing safety products.
• We manufactured mosquito repellents like mosquito
coil, creams, lotions and sprays.
• Now we are introducing our new product Fresh-hit.

3. FRESH - HITFRESH - HIT

4. Fresh Hit is a mosquito repellent and room freshener which
will be produced and marketed by the Oslo Industries Ltd.
Fresh Hit will be available in the following fragrance :
Rose
Rosemary
Jasmine
Lavender
Product

5. Target Group
Corporate
House
Small offices
Colleges
School

7. STRENGTH:
•2 focused on urban and semi urban
•Room Freshener and mosquito
repellent
•High differentiation factor
fragrances in single pack.
•Good distribution,
WEAKNESS:
•Only an urban market phenomenon
•Room Freshener and mosquito
repellent market is highly competitive
and hence limited scope to increase
market share
OPPORTUNITY:
•Expand in more varieties to make
presence felt
•Eventually tie up with television
and Radio.
THREATS:
•Only for urban and semi urban.
•Competition from Premium segment
Room freshener and mosquito repellent
like Air wick, Good knight, All out etc.
•Customer retention difficult

9. Oslo has no set Geographic target area. By leveragingOslo has no set Geographic target area. By leveraging
the benefits of liberalization and integration of thethe benefits of liberalization and integration of the
markets of the world, Fresh-hit will seek to serve bothmarkets of the world, Fresh-hit will seek to serve both
domestic and international customers.domestic and international customers.
 Metropolitan Cities, major cities of the states.Metropolitan Cities, major cities of the states.
 Density of Area: Urban, Semi-urban.Density of Area: Urban, Semi-urban.
Segmentation

10.  Age – doesn’t matterAge – doesn’t matter
 gender – doesn’t mattergender – doesn’t matter
 family size - doesn’t matterfamily size - doesn’t matter
 Education - doesn’t matterEducation - doesn’t matter
 Income – middle & hi end consumerIncome – middle & hi end consumer
 occupation – Alloccupation – All
Demographics Variables

11. PSYCHOGRAPHICPSYCHOGRAPHIC
Attitude
and belief
People who prefer to use
Room Freshener
,mosquito repellent and
those who do not

12. Target Customer

13. Positioning
We offer Room Freshener and Mosquito Repellent which can use in offices,
house, cooperates in Urban and semi urban area .

14.  Product
 Place
 Pricing
 Promotion
Marketing Objective Strategies

15. Type Room Freshener and Mosquito Repellent
Features Fresh-hit is Room Freshener and mosquito Repellent
which will be produced and marketed by Oslo
Industries Ltd.
PLC Our product lie in introduction period
Identification brand name – Fresh-hit
Product

16. My product is in introduction
period
Objective-to create awareness
and trial
Offer a basic product
Price at cost-plus
Selective distribution
Awareness – dealers and early
adopters
Induce trial via heavy sales
promotion
Product Life Cycle

17. Distribution Channel
Product location availability
Modes of transportation
Place

18. Manufacturer
Inside the
company
Final customer
Retail
Distributor
Wholesale
distributor
Manufacturer
Inside the company
Gujarat
Mumbai
Delhi
Chennai
Banglore
Within
Region
Distribution Channel

19. Oslo has no set geographic target area.Oslo has no set geographic target area.
By leveraging the benefits of liberalization and integration of the markets of the world,By leveraging the benefits of liberalization and integration of the markets of the world,
Fresh hit will seek to serve both domestic and international customers.Fresh hit will seek to serve both domestic and international customers.
Metropolitan Cities, small cities, towns.Metropolitan Cities, small cities, towns.
Density of Area: Urban, Semi-urban.Density of Area: Urban, Semi-urban.
Product Location Availability

21. Price of Room freshener and Mosquito
Repellent
Price -200 Price -72

22.  PRICE
The Fresh-hit would be introduced in the
market at a price of Rs200.
A margin of 10% would be kept for the
wholesalers and a margin of 25% would be kept

24. Newspapers
Magazine
Social networking sites
Radio
Television
Internet ( Social Networking Sites)
Broachers'
Bill boards
Promotional Events
Promotion

25. Objective
To create awareness about are product
Target of capturing at least 10 per cent of the market share within a year andTarget of capturing at least 10 per cent of the market share within a year and
20 per cent by 2016-end20 per cent by 2016-end

26. Vehicle
Television, Radio, newspaper ,social networking
Above the line
TVs ,Radio ,news paper ,social networking, magazines, Hoarding
Below the line
Brochure, billboard ,promotional events
Appeal
Rational Appeal
,Direct marketing

27. The time duration of this product will be 2 months
Campaign Period
Involvement
Media Planning
Its very low involvement product as its prize is 200 rupees only
For media planning we are going to do hoarding advertisement in the cities
For one month.

28. Clients Brief
Product
Brand name
Price segment
Campaign phase
Basic info
Target group
Budget
Fresh hit
Mosquito repellent and room freshener
Fragrance of room freshener and mosquito repellent
200 rupees
All age people
Overall Budget 1CR
2 phase each of 2 months

29. Thank
you