Mark Richardson shows you the 3 key ingredients for success, how to position your business for future success, where most businesses fail and how to avoid the same mistakes, and how your business can plan for a prosperous 2017. This is one video you won't want to lose!

1. Mark Richardson’s 2017
Business Planning Workshop
10/13/16

2. Milestones
2014
Our site visits are up over 40%, we
receive almost twice as many calls
from it and we have gone from
the 6th page to the first in a very
short time. To say they have done
a good job does not do it justice.
They have done a fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“
“
I really like SurePulse. It’s an
intuitive tool and I like that
everything is in one place. It's
useful, easy to use and I have a
much better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“
“
AWARDS

3. Surefire Social:
The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY
ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost
● Get More Conversions
● Measurable Metrics
3Proprietary + Confidential 2016

4. You Get a Book!
4Proprietary + Confidential 2016
Your Free copy of Mark
Richardson’s book will be on the
way.
Send these 2 things in an email to
teamsocial@surefiresocial.com
1. Name & Mailing address
2. Your Biggest Marketing
Challenge

5. Mark
Richardson
Today’s Speaker
5

6. Positioning
For the
Future
Mark G. Richardson
mrichardson@mgrichardson.com
301.275.0208

7. What does the positioning for
the future mean?
• Top Line Growth?
• Portfolio Blend?
• The Team?
• Profitability?
• Client Experience?
• Predictable or sustainable?
• Alliances?
• The Next Level of Success?

8. Motivations
Legacy A Job!
Evangelist
The Business Entrepreneur
Investor
Ego

9. “Culture Eats Strategy
for Lunch”

10. Three Key Ingredients For Success
1. The Right Mind Set
2. Business Fitness
3. Change

11. The Right Mind Set
“If You Think You Can or
Think You Can’t, You’re Right”
Henry Ford

12. The “RIGHT”
Business Mindset
● Positive Attitude
● Synergistic Thinking
● Work Ethic
● Pace

13. BUSINESS FITNESS

14. YOUR BUSINESS FITNESS QUOTIENT
Numbers
SCORE
Processes
Team
Product
Profitability
Stress
Reputation
Positioning
Relationships
Leadership
TOTAL :

15. CHANGE
or become irrelevant

16. “just do it”
“willing to take risk”
Clients found you
High touch marketing
“just discuss it”
Follow the fantasy
Focus on the “what”
“want to reduce risk”
You find the client
High tech marketing
Control the fantasy
Focus on the “how”
10 YEARS AGO TODAYvs.
YOUR CLIENT...YOUR MARKETING...YOUR SALES STRATEGIES

17. Business Success...
80% Science and 20% Art

18. Why do Businesses Fail?
• Focus
• Commitment
• Capital

19. The Right Pace of Growth

20. Growth
The Right Cadence
0%
0 - 5%
5 – 10%
10 – 20%
> 25%
Not moving
Aggressive but realistic
May lose market share
OK but not impressive
Aggressive higher risk

21. For a copy of this presentation email: Lauren.M@surefiresocial.com
21
Are you interested in getting a local
visibility check-up?
Call (703) 788-6730
or
Email Lauren.M@surefiresocial.com
Proprietary + Confidential 2016
Take That Next Step to Success

22. Five Keys to Position your Business for the Future
YOUR BUSINESS
4.Technology2.Your
Team
5. Strategic
Partnerships
3.Your
Client
1.Your
Product

23. 1. Your Product
How vs. WhatEasy Diversified

24. MASTER THE
LABOR!

25. “People are your
greatest assets”

26. “Be a magnet
not a net”

27. 2. Your Team
All “A” Players Committed Team Sport

28. 3. Your Client
Client ExpenditureClient RetentionData/Demographics

29. 4. Technology
Benefit to the ClientInvest Time & Money Transparency

30. “None of us
are as smart
as all of us”

31. 5. Strategic Partnerships
Allies Not Competitors Contractor ProgramsVendor

32. “Great Companies
Begin with Great
Leaders”

33. Positioning For The Future Requires Your Leadership
Balance Long TermStudent of SuccessThe Right Mindset

34. SUMMARY
• Now is the time invest in growth
• Leverage your Alliances
• People are your greatest assets
• It’s 80% Science
• Be a student of success
• Intentions without actions = squat
• Seize The Day...Now is the time to ACT!

35. Thank You
Mark G. Richardson
mrichardson@mgrichardson.com
301.275.0208

36. You Get a Book!
36Proprietary + Confidential 2016
Your Free copy of Mark
Richardson’s book will be on the
way.
Send these 2 things in an email to
teamsocial@surefiresocial.com
1. Name & Mailing address
2. Your Biggest Marketing
Challenge

37. For a copy of this presentation email: Lauren.M@surefiresocial.com
37
Are you interested in getting a local
visibility check-up?
Call (703) 788-6730
or
Email Lauren.M@surefiresocial.com
Proprietary + Confidential 2016
Take That Next Step to Success

38. /SurefireSocial @surefiresocial Surefiresocial.com
38