This document discusses train branding opportunities on the Kochi Metro system. It notes that train branding provides large audience reach as people spend much of their commuting time on trains where they have a captive audience. The Kochi Metro in particular is highlighted as it has over 1.8 million passengers monthly and connects 16 stations along an 18km stretch. Advertising options proposed include full train wraps on the exterior that act as moving billboards, as well as interior posters, stickers, and 16" LCD screens. Pricing is provided for interior and exterior options separately or in bundled packages, with costs varying based on the number of trains utilized.

1. Presenting: Kochi Train Branding
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2. Why train branding ??
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• Reach to a large number of people every day
• Trains wraps, are the most impactful form of advertising on Metro systems around
the world.
• People spend most of their time out of home and in commuting to offices
• The brand recall is high as people see and register the brand while they commute
• Targeting people who have sufficient time during their travel
• Reaching to a CAPTIVE Audience creating a lasting impression

3. 10
Why train branding ??
• Trains are on the move so will be your brand
• Not bound by location. Serves as a
moving gigantic billboard all over the city
• High recall that also lends some credibility to the
advertising client.
• Seen by a large number of people who are
commuting by train and road
• Observed by people throughout the day
• Affluent target group of people both for business &
leisure

4. Why KMRL ?
Kochi Metro Rail Limited

5. • ** No.1 in RIDERSHIP data . Most no. of passengers utilizing KOCHI METRO than anywhere in INDIA in its FIRST
Year of Operations in comparison with Bengaluru, Delhi, Chennai & Jaipur
(**Source: THE HINDU & Malayalam Manorama)
• 1.8 Million passengers per month
• Trains operate completely elevated currently covering 18 kms (Aluva to Maharaja’s College)
• 23 trains in total as of now 13 being operational
• Currently connects to 16 stations (Aluva to Maharaja’s college) hence
reaching to a large number of people
• Shortly to be extended till Petta by 2019 , thus increasing the no. of stations to 22, thus connecting entire
KOCHI
Targeting a state which has 100 % literacy rate !!

6. Operates along the green line
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7. Branding–OutsideNetwork
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Exterior- Showcase
Full Train Wraps
Outside Network: Train Wraps
No. of Coaches per train 3
Total Area:
2484 SFT
Fully Elevated Stretch in the heart of the city provides excellent
visibility and Unparalled reach

8. Branding–InsideNetwork(Static)
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Interior- Showcase
Posters
Stickers

9. 16
16” LCD screen
Branding–InsideNetwork(DIGITAL) Interior- Showcase

10. 17
Space available on LCD Screen inside a single train
Category
No. of LCD
screens /
car
No. of cars
Total no of LCD
screens
Time available for
advertisement
Trailer Car
(TC)
6 1 6 50% of the
operational hours
i.e. 20000 spots
per train per day
Driving
Motor Car
(DC)
6 2 12
Interior- Showcase
Space available in single train
Category Type Qty in DMC1 Qty in TC Qty in DMC@ Total Qty Width in mts
Height in
mts
A Card 11 12 11 34 0.35 0.5
B
Sticker
(Gangway)
0 4 0 4 0.81 1.425
C stickers 3 4 3 10 0.6 0.6
D stickers 1 0 1 2 0.59 1.86
TOTAL No. OF PANELS 50 TOTAL SFT AREA: 176
Each ad spot is of 30 secs duration

11. Media Offerings
Kochi Metro Rail Limited
Outside Train Network

12. 19
Outside Network
Full Train Wraps- Specifications
DMC 1 & 2 ( CAR 1 & 3)
TC 1 ( CAR 2)
Media Type
No of
Coaches
Per Train
Duration
Display Cost per
train
Production cost
per train
Outside
Network
Train
Wrap
3 1 Month ₹6,25,000
Costs shown above are for current specified no. of 16 stations, 18 Kms route currently operating
Production costs based on current configuration of 3 coaches only
Note: Costs shown above are for ONE TRAIN only. Cost varies based on no. of trains confirmed
₹ ,50,000

13. Media Offerings
Kochi Metro Rail Limited
Inside Train Network

14. 21
Sl
no
Media Type
No of
Coaches
/
Screens
Per Train
Duration
Display Cost
per train
Production cost
per train
Total Area in
Sq. ft
01
Inside
Network
34
Cards +
16
Stickers
3 1 Month ₹ 30,000 176
02
Inside
Network
16” LCD
Screen
18 1 Month
₹ 10,000
( One time
uploading cost)
50% time of
operational
hours i.e. about
20000 spots per
train per day (
EACH AD to be
30 secs
duration)
Total Inside Network Cost per month
Branding- Inside Network cost sheet
Note: Costs shown above are for ONE TRAIN only. Cost varies based on no. of trains confirmed
Costs shown above are for current specified no. of 16 stations, 18 Kms route currently operating
Production costs based on current configuration of 3 coaches only
₹ 5,00,000
₹ 3,00,000

15. Media Offerings
Kochi Metro Rail Limited
Total Train Network

16. OUTSIDE NETWORK INSIDE NETWORK
2316” LCD screen
Total Network

17. 24
Total Network
Sl
no
Media Type
No of
Coaches
Per Train
Duration
Display Cost
per train
Production
cost per
train
Total Area in Sq. ft
01
Total
Network
Train Wraps
+
34 Cards
+ 16 Stickers
+
18 LCD Screens
3 1 Month ₹ 6,65,000
2660
+
50% time of
operational hours
i.e. about 20000
spots per train per
day ( EACH AD to
be 30 secs
duration)
Package 1
Note: Costs shown above are for ONE TRAIN only. Cost varies based on no. of trains confirmed
Costs shown above are for current specified no. of 16 stations, 18 Kms route currently operating Production
costs based on current configuration of 3 coaches only
₹ 15,75,000