When we as a developer try to develop an app for the first time we all face the same Question; “What is your monetization model for the product you are working on ?”, and normally we reply with “No, I am trying to help people I don’t want money. I’ll think about it later”. But the fact is, we are infatuated by reality of company acquisition for millions/billions of dollar for apps like WhatsApp, Viber, Instagram etc.

1. App Monetization
Surhid Amatya
Mobile Application Developer

2. Monetize?

3. Ways to monetize the app
1. Advertising
2. Partnership
3. Sponsorship
4. In-app Purchases
5. Level of App
6. Notification

4. Way to Monetize
Advertising
→ Advertising your app through other app
→ Easy to get more user
→ Obviously more users means more money

6. Way to Monetize
Partnership
→ Teaming up with app having similar customer base
→ Integrate their offer in your app and vice-versa
→Create an integrated experience

8. Way to Monetize
Sponsorship
→ Sponsor banners somewhere in the app
→ Good way to drive in some revenue
→ Eg: some apps with tags Sponsored by ABC

10. Way to Monetize
In-app Purchases
→ Make user to buy something within from your app
→ Eg: Game where you can pay money to skip a level
Clash of clans where you can buy gems to finish your task
and jobs

12. Way to Monetize
Level of App
→Define level of an too for the usages
→ Sense what an app can do with different level
→ Eg: Google play music

14. Way to Monetize
Notification
→ No, don’t push Ads
→ use notification to get back your user to app
→ Getting back user means more user engagement
→ more user engagement means more use of app, more use means more
revenue