1.
App Monetization
Surhid Amatya
Mobile Application Developer

2.
Monetize?

3.
Ways to monetize the app
1. Advertising
2. Partnership
3. Sponsorship
4. In-app Purchases
5. Level of App
6. Notification

4.
Way to Monetize
Advertising
→ Advertising your app through other app
→ Easy to get more user
→ Obviously more users means more money

5.
Way to Monetize
Partnership
→ Teaming up with app having similar customer base
→ Integrate their offer in your app and vice-versa
→Create an integrated experience

6.
Way to Monetize
Sponsorship
→ Sponsor banners somewhere in the app
→ Good way to drive in some revenue
→ Eg: some apps with tags Sponsored by ABC

7.
Way to Monetize
In-app Purchases
→ Make user to buy something within from your app
→ Eg: Game where you can pay money to skip a level
Clash of clans where you can buy gems to finish your task
and jobs

8.
Way to Monetize
Level of App
→Define level of an too for the usages
→ Sense what an app can do with different level
→ Eg: Google play music

9.
Way to Monetize
Notification
→ No, don’t push Ads
→ use notification to get back your user to app
→ Getting back user means more user engagement
→ more user engagement means more use of app, more use means more
revenue