We asked Americans about their
396 holiday gift-buying behavior by using SurveyMonkey Audience

87% Of respondents said that
they will be shopping for the holidays

54% Do not participate in
any of the big discounted shopping days! HALF OFF SA SA SALE SAL SALE SALE

12% Prefer Cyber Monday to
Black Friday (6%)

Compared with last year, more
people 20132014 are doing their shopping online 45% 56%

Consumers who make purchases using
their mobile device 86% in 2014 66% in 2013

60% $60 Of shoppers use
a $65 mobile device to browse for gifts

4% Post comments on social
spaces or share links with others

8% Rely on salespeople’s recommendations
on what to buy JOE

37% Use mobile devices to
read recommendations and reviews for ideas about which gifts to buy

61% Ask their friends and
family for gift ideas

?? 48% Know what to
give because they take direct requests

Types of gifts parents are
giving their kids 55% Clothing 6% Wearable technology 34% Cash checks 3 1 $ | :0123456789|: | |’ 7654321| |’ 1001 1001

52% Of Americans
spend $200–$799

31% Of men shop for
gifts over $900 76% Of men shop for a maximum of 9 people

19% Of women shop for
gifts over $900 61% Of women buy gifts for 7 to 13+ people

Market Research Made Easy We’ve
got millions of people ready to take your survey so you can stay ahead of consumer trends. Get started See our full survey results on holiday shopping.