4. MEET HATCH
A NEW APPROACH TO CONSUMER RESEARCH
COMBINING TWO SIMPLE TECHNIQUES:
ONLINE COMMUNITY STUDIES
IN-PERSON DISCUSSIONS
NEW TECH MEETS OLD-FASHIONED PERSONAL
CONNECTION TO PROVIDE YOU WHAT YOU
NEED TO KNOW NOW.
6. A GOOD CONSUMER WALKS
INTO A BAR...
WHY NOT BUY THEM A DRINK AND
INVITE THEM TO HELP OUT?
7. • Retail exploration and
shopping excursions
• Product testing and creation
• Uncovering personal
HATCH PROJECTS HAVE COMPLETE influences, favorite products
FLEXIBILITY BASED ON NEED, and motivations
AND CAN INCLUDE: • Concept refinement/development
• Documentation via
webcams, phones and
online photo journaling
• Ability to moderate, engage
and ask follow-up questions
• Consumer discussions
international moderation
and commentary translated
by local experts
9. ONE. TWO. THREE. MAKE A PLAN
THE RECRUIT THE BUILD BIG OR SMALL
• Lasso the smart and • We collaborate with • Test the waters. Begin with
articulate from past projects you to create and build a 30 person online study
a custom approach
• We recruit to fill any gaps • Get used to the
with exactly who you need • Dinner? Online study? methodology
A 2-3 day “read” for new
• Keep participants engaged • Inform and evolve.
packaging? Product trial in
on a personal level Repeat steps 1 and 2
person?
for future projects
• Do/test/learn anything
11. WE’LL HELP YOU DECIDE ON THE
RIGHT TOOL FOR THE JOB.
USE ONE OR A COMBINATION.
“WHEN ALL YOU HAVE IS A HAMMER,
YOU TEND TO SEE EVERY PROBLEM
AS A NAIL.”
ABRAHAM MASLOW
12. ONLINE STUDY
TWO WAY CONVERSATION, RICH FOR EXPLORATION
AND CREATING OTHER AVENUES. GREAT FOR
LARGER STRATEGIC QUESTIONS. INTIMATE.
MOBILE ONLINE JOURNALING
FREE-FORM, HONEST AND ON-THE-GO.
WEBCAM QUICK DIVE
GET STRAIGHT ANSWERS TO SPECIFIC QUESTIONS.
DIRECT, FAST, KNOW NOW. IMMEDIATE TRUTH.
DINNER DISCUSSIONS
SOCIAL, GENERATIVE AND FUN.
13. HERE IS YOUR CHANCE TO
CLARIFY AND UNCOVER BRILLIANCE
ALL AT ONCE.
14. HATCH COMPONENT #1
ONLINE STUDY
THIS FLEXIBLE ONLINE PLATFORM IS A QUICK CONDUIT FOR
GETTING REAL TIME ANSWERS, INSIGHTS AND INSPIRATION.
THE MOST PRESSING QUESTIONS CAN BE ANSWERED
IN THIS INTERACTIVE FORUM. YOU CAN WATCH AND
ENGAGE OR JUST LEAVE IT UP TO US.
15. WHEN THERE IS NO STRANGER IN THE
ROOM, THE TRUTH COMES OUT.
16. HATCH COMPONENT #2
MOBILE JOURNALING
HATCH PARTICIPANTS REPORT AND NARRATE THEIR
RESPONSES USING A MOBILE DEVICE. THEY CAN RESPOND
FROM THEIR OWN WORLD ANYTIME DURING THE DAY
AS THEY SEE FIT. THIS PERSONAL DIARY APPROACH IS
DIRECT AND HONEST, KEEPING ENGAGEMENT CONSTANT
THROUGHOUT THE STUDY.
17. THE ONLY GOOD THING
THAT COMES OUT OF
SEVEN MINUTES.
18. HATCH COMPONENT #3
WEBCAM QUICK DIVE
ASK AND YOU SHALL RECEIVE. 7 QUESTIONS
AND 7 MINUTES GETS YOU THE STRAIGHT TRUTH.
20. HATCH COMPONENT #4
DINNER DISCUSSIONS
GETTING THAT CONNECTION AWAY FROM THE DESK
AND THE COMPUTER. FORGET SOCIAL MEDIA, GO SHARE
A STEAK. GO STRAIGHT TO THE SOURCE WITH YOUR
FAVORITE EIGHT (8) HATCH PARTICIPANTS. CONSUMERS
AND COMPANIES UNITE!
22. WE RELISH THE CHALLENGE OF
BRINGING INSIGHTS TO LIFE.
HOW FINDINGS GET COMMUNICATED
IS JUST AS IMPORTANT AS STUDY DESIGN
AND METHODOLOGY.
23. • Top line summaries
• Presentations (Prezi, Keynote, PPT)
• Summary Videos
WHAT GOOD IS A BUNCH OF DIGITAL • Photo Recap Books
IMAGERY OR VIDEO IN THE CLOUD?
USE THEM! THE STORY IS IN • Ring tones (just kidding,
THE NUANCES. but we could)
25. THE TEAM
CREATED BY A GROUP OF STRATEGISTS, THINKERS AND
CREATIVE NE’ER-DO-WELLS, OUR PROJECT GROUP STEMS FROM
DIFFERENT CULTURES, NATIONALITIES AND CONTINENTS.
OUR BACKGROUNDS ARE DECIDEDLY DIFFERENT:
MARKETING EXEC/YOGA PHILANTHROPIST, RESEARCHER
WITH GLOBAL FLARE (TNS INDIA, STERLING), EVENT DIRECTOR
FOR BMW EUROPE/MIDDLE EAST, AN INTERNATIONAL LAWYER,
A FORMER PRO CYCLIST TURNED 1ST GRADE TEACHER,
FILM-TYPES, A PUBLISHED AUTHOR, AND AN ENTREPRENEUR
WITH A START-UP/VC MINDSET.
FOURTEEN CUBIC TONS OF BRAND EXPERIENCE
AND MANAGEMENT.
26. LOCAL KNOW-HOW
& INTUITION IN THE
MAJORITY WORLD:
• Asia
• South America
WHATEVER YOU NEED, • The Middle East
ON THE CONTINENT WHERE
YOU NEED IT. • Africa
• North America
THE ONLY NONSTOP WAY TO GET TO THE
DESTINATION AND THE MARKET TRUTH. • Europe
27. THE ONGOING
CONSUMER CONVERSATION
Presented by S. Clare inc
Contact us at 503 709 9915
or susan@sclareinc.com
for more information on pricing
and custom proposals
www.hellohatch.com
Stay tuned. Site in development.
