Using the best websites allows you to harness social media to promote yourself and become a valuable resource to others. Follow these 3 actions to incorporate social media into your overall personal branding strategy.

1. by Susanne Petersson
MBA, LSS-GB
3 actions to
enhance
your social
presence

2. 1. Promote
Yourself
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3. Be prepared to share your
Elevator Pitch
Goals, Objectives
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4. Be prepared to share your
Elevator Pitch
Areas of Expertise
Goals, Objectives
Business Proposition
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5. Create a consistent yet
flexible brand…
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6. Create a consistent yet
flexible brand…
Applicable to various social
sites, industries, and job
positions
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7. Become involved
Follow relevant people, organizations
Develop connections
Join groups
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8. Gain exposure
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Share articlesShare articlesShare articlesShare articles

9. 2. Be a
Resource
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10. Volunteer Assistance at Events
Job fairs
Workshops
Conferences
Trade shows
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11. Volunteer Assistance at Events
Job fairs
Workshops
Conferences
Trade shows
Announce your participation on social
media sites
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12. Provide value
Include links to relevant articles,
content
Suggest helpful resources
Introduce contacts
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13. Become the Go-To Person
Write about events
Submit articles
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14. Become the Go-To Person
Contribute to on-line discussions
Write about events
Author your own blog
Submit articles
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15. Manage responses
Maintain control over discussions
about your posts
Keep your comments positive and
on subject
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16. 3. Utilize
Available
Sites
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17. Learn basics of top social sites
Identify the focus of each site,
reason(s) for users to access
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18. Learn basics of top social sites
Identify the focus of each site,
reason(s) for users to access
Determine whether your
expertise meets needs of
typical site user
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19. Select social sites
To showcase your
flexibility
Which broadens your reach
That contribute to your branding
strategy
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20. Select social sites
Write a site-appropriate biography
to attract potential
Visitors
Users
Customers
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21. Announce your activities
Adjust presentation style by site
Present relevant details:
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22. Announce your activities
Adjust presentation style by site
Present relevant details:
In advance of events, such as
conferences
To encourage interest, discussion
Of on-line activities; include links
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23. Monitor social activity
Create Google alerts
Your name, other people to follow
Organizations, events following
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24. Monitor social activity
Create Google alerts
Your name, other people to follow
Organizations, events following
Include related apps on your mobile
Regularly contribute to each site
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25. 1. Promote Yourself
2. Be a Resource
3. Utilize Available Sites
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26. My Background
Establish methodologies to uphold
productive and respectful processes
Lead client-customer facing teams
to enhance relations
Optimize internal continuity
and cooperation
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27. by Susanne Petersson
MBA, LSS-GB
And show You are
Socially Savvy!
Thank you!Thank you!Thank you!Thank you!