1. SUBJECT:MARKETING MANAGEMENT
DOS IN COMMERCE
SUSHMITA R GOPINATH
1ST YEAR Mcom “B”
DOS IN COMMERCE
EVOLUTION OF MOBILE MARKETING
WHY MOBILE MARKETING?
ESSENTIALS OF MOBILE MARKETING
DEMERITS OF MOBILE MARKETING
3. MOBILE MARKETING HAS BECOME THE
MOST IMPORTANT MARKETING STRATEGY.IT
IS AN INSTANT AND DIRECT CHANNEL THAT
COMPANY CAN COMMUNICATE WITH ITS
AUDIENCE ANYTIME AND EVERYWHERE.
4. The Mobile Marketing refers to the
marketing activities undertaken to reach the
consumers directly via mobile phones,
connected to a ubiquitous network, to which
the consumers are frequently connected.
5. SMS campaigns: as SMS devices were commercialized,
brands begin taking advantage of their tendency to be read
immediately upon receipt
MMS campaigns: brands get creative and begin using
messaging services to deliver multi-media promotional
QR(Quick Response)codes: Basically, a QR code works in
the same way as a barcode at the supermarket. It is a
machine-scannable image that can instantly be read using a
Smartphone camera. Every QR code consists of a number of
black squares and dots which represent certain pieces of
information. When your Smartphone scans this code, it
translate that information into something that can be easily
understand by humans.
6. Push notifications: integrating built-in smart phone
features, push notifications drive user engagement, acting as
reminders, serving to reward users for accomplishments, and
drawing attention to attractive offers.
ASO(App Store Optimization): It is the process of optimizing
mobile apps to rank higher in an app store's search results.
The higher your app ranks in an app store's search results, the
more visible it is to potential customers. That increased
visibility tends to translate into more traffic to your app's
page in the app store.
Location-based services (LBS): mobile marketing can now
get much more personal at a granular level, by utilizing a
phone’s’ built-in GPS system to improve ad placements at a
8. •Time Spent On Mobile Devices Is
• Mobile Commerce And Mobile
Marketing Go Hand-In-Hand
•SMS Open Rates Are Higher Than
•Mobile Marketing Reaches A Broader
•Work as a Direct Marketing Channel
9. Build and Design Mobile-
Ensure Messaging Fatigue
Doesn’t Set in
Make use of Social media apps
Emphasize Relationships, Not
Optimize Your Marketing
10. Limited screen size: Since the screen size of a mobile phone is
small, it limits the scope of content that can be displayed.
Privacy issues: There are chances of Leakage of personal
information of customers by misusing the technology. Hence,
Mobile marketers need to understand and respect the fact that
users would like their privacy.
Navigation on a mobile phone: The mobile phone usually
comes with a small screen and no mouse. This means that
navigation on a mobile phone may get difficult for the user, even if
it has a touch screen. In such a case, most ads may go untouched,
as the user may find it too tedious to look in detail through each
one of them.
Literacy of using mobile apps: Many of the older generation
people are not so tech-savvy so that they are able to use the mobile
Speed issue: At times there comes the network & speed issue
wherein people may face difficulty in downloading & viewing the
apps, images, making transactions etc.
11. Given the increasing penetration of smart phones
globally, it is important to investigate how
consumers are responding to new mobile marketing
tactics. Although mobile marketing faces some
challenges it has got many merits which companies
must make use of it & marketers should strive to
strengthen their brand among consumers in order to
develop trust, by taking appropriate steps to protect
their consumers as well as reach their organizational
goal. In conclusion, Mobile Marketing will be the
future of internet marketing. It is a fast and efficient
way to contact customers directly to their pockets.