Before you start your website, check out these slides for best practices and tips on website strategies, and something to consider when using Word Press Themes, and a few plugins that we use and recommended.
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Tips on how best to use Word Press
1. Building your Website with Word Press
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Susu Wong, Tomo360
DonatoDandreo, Compete Now
2. Agenda
• Introductions
• What’s all the buzz about Word Press
– Why Word Press?
• Marketing plan & What to consider
• Best Practices
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• Nuts & Bolts of Word Press
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Themes
Usability
SEO
Plugins
4. Why Word Press?
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Free blogging platform
No designing experience needed
Easy content management system
Simple e-Commerce integration
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Fast installation
Simple and elegant themes
5. Website Marketing Plan
Purpose
• What do you
want to get
out of your
website?
Discovery
• How do
users find
your
website?
Customers
Engagement
Referrals
• Who are
your
customers?
• How do you
Interact with
‹#› your
potential
leads
• Testimonial
or reviews
Metrics
• Measure
your website
traffic
http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
6. Before you start…
• Domain name registration
• Branded email address
• Branding
– Design your logo and tagline
• Hosting your website
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7. What to look for from a hosting provider
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Customer support 24x7
Guarantee uptime
How fast do they resolve customer’s tickets?
Backup
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Platform (blogging?)
Watch for add-ons
Scalability
Exit Strategy
http://www.inc.com/guides/201104/10-things-to-look-for-in-a-web-hosting-service.html
http://web-hosting-review.toptenreviews.com/
13. Create great content
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Update with fresh content
Clear and concise titles
Create sharable content
Big and bold images go a long way
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Optimize images with keyword captions
https://creativemarket.com/blog/2013/07/03/10-tips-for-driving-traffic-to-your-website-part-1
15. Call to Action (CTA)
• A call-to-action is an image, line of text or form that prompts
your visitors, leads, and customers to take action. It is, quite
literally, a "call" to take an "action."
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20. Tracking
• Install Google Analytics
• Analyze traffic data
• Free online google analytics online course
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21. Themes
• Simply stated, a theme dictates the design and functionality
of your website without changing the basic WordPress
software.
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22. Choosing a Theme
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Consider your goals
Review Websites You Like
View demos for themes with your goals in mind
Click through the pages for the theme
Evaluate the features the theme offers
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Test the theme on your desktop and phone
View the ratings/comments
Where to go for a theme?
• Themeforest.net ($40 - $60 per theme)
• Themes Directory in WordPress (Free)
23. Usability
• Why it’s important:
– Users are impatient
• Common Issues
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Website Load Times
Browser Compatibility Issues
Poor Navigation
Busy Content
24. Speed Up Your Website
• If you don’t already have a website, pick a theme that loads
fast
• Contact your host about it
• Deactivate and Delete Unused Plugins
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• Install WP Super Cache
• When possible, upload photos to the site that are already
resized
25. Browser Compatibility Issues
• Check your website on
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IE
Firefox
Chrome
Safari
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• Enlist friends to review the website
• Check the website on your phone
26. Improve Navigation
• Choose the order of pages
– Home
– About
• Overview
• Testimonials
– Services
• Service 1
• Service 2
– Contact
• Questions
• Make an Order
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30. SEO
• Install SEO by Yoastplugin for WordPress
• The basics
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Optimized Pages
Sitemap Submitted to Google & Bing/Yahoo
Submit Your Website to Online‹#›
Directories
Alternate Text for all Images
Well Organized Page Structure
Clean URLS
No Broken Links