Building Your Website with WordPress Seminar
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Marketing, best practices and designing tips on using WordPress for developing your website.
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Building Your Website with WordPress Seminar
- 1. ‹#› Building your Website with Word Press Susu Wong, Tomo360 DonatoDandreo, Compete Now
- 2. ‹#› Branding/Graphics Website Social Media Email Marketing Tomo360 elevates your marketing to the next level Marketing Strategies
- 3. ‹#› Agenda • Introductions • Overview of WordPress& Examples • Marketing Your Website • Best Practices • Nuts & Bolts of WordPress – Themes – Usability – SEO – Plugins
- 4. ‹#› WordPress Stats in 2013
- 5. ‹#› Why WordPress? • Wildly popular platform • Experience in HTML not required • Easy to use CMS • Simple e-Commerce integration • Versatile platform – Tons of themes and plugins – Support videos and forums
- 7. ‹#›
- 8. ‹#› Website Marketing Plan Purpose •What do you want to get out of your website? Discovery •How do users find your website? Customers •Who are your customers? Engagement •How do you Interact with your potential leads Referrals •Testimonial or reviews Metrics •Measure your website traffic
- 11. ‹#› E-Commerce
- 12. ‹#› Before you start… • Domain name registration – Hover, Name Cheap and Gandi (good reviews) • Hosting your website • Branded email address • Branding – Design your logo and tagline – Color scheme • Navigation
- 13. ‹#› Things to consider from a hosting provider • Customer support 24x7 • Guarantee uptime • Response time • Platform • Watch for add-ons • Scale up and redundancy • Exit Strategy
- 14. ‹#› Website Best practices • Highlight value proposition and benefits • FAQs • Customers testimonials • Videos • Email subscription • Privacy policy • Payment Processing Seal
- 15. ‹#› Social Media Integration • Blogging • Email marketing • Twitter • Facebook • Instagram • LinkedIn
- 16. ‹#› Call to Action (CTA) • A call-to-action is an image, line of text or form that prompts your visitors, leads, and customers to take action
- 17. ‹#› Call to Action • Limited offers • Act now
- 18. ‹#› Is Your Website Responsive?
- 19. ‹#›
- 20. ‹#› NUTS & BOLTS OF WORDPRESS
- 21. ‹#› Word Press Themes • Simply stated, a theme dictates the design and functionality of your website without changing the basic WordPress software.
- 22. ‹#› Choosing a Theme • Consider your goals • Review Websites You Like • View demos for themes with your goals in mind • Click through the pages for the theme • Evaluate the features the theme offers • Test the theme on your desktop and phone • View the ratings/comments Where to go for a theme? • Themeforest.net ($40 - $60 per theme) • Themes Directory in WordPress (Free)
- 23. ‹#› Usability • Why it’s important: – Users are impatient • Common Issues – Website Load Times – Browser Compatibility Issues – Poor Navigation – Busy Content
- 24. ‹#› Speed Up Your Website • If you don’t already have a website, pick a theme that loads fast • Contact your host about it • Deactivate and Delete Unused Plugins • Install WP Super Cache • When possible, upload photos to the site that are already resized
- 25. ‹#› Browser Compatibility Issues • Check your website on – IE – Firefox – Chrome – Safari • Enlist friends to review the website • Check the website on your phone
- 26. ‹#› Improve Navigation • Choose the order of pages – Home – About • Overview • Testimonials – Services • Service 1 • Service 2 – Contact • Questions • Make an Order
- 27. ‹#› Improve Navigation Cont. • Setup Sidebar Sub-Pages Widget (BE Subpages Widget)
- 28. ‹#› Make your Content Scanable • Descriptive headings above key areas • Bullet points • Short and Sweet • Use Images
- 29. ‹#› Example
- 30. ‹#› Create great content • Update with fresh content • Clear and concise titles • Create sharable content • Big and bold images go a long way • Optimize images with keyword captions
- 31. ‹#› METRICS AND TRACKING TOOLS
- 32. ‹#› SEO • Install SEO by Yoastplugin for WordPress • The basics – Optimized Pages – Sitemap Submitted to Google & Bing/Yahoo – Submit Your Website to Online Directories – Alternate Text for all Images – Well Organized Page Structure – Clean URLS – No Broken Links
- 33. ‹#› Sample SEO Optimized Page
- 35. ‹#› Recommended Plugins • Events Management – Event Espresso – Events Manager • E-Commerce – Marketpress (WPMUDEV.ORG) • Content Management – Visual Composer • Contact Forms – Jotform.com (Create and manage forms, use Embed Form to add to website)
- 36. ‹#› Tracking • Install Google Analytics • Analyze traffic data • Free online google analytics online course
- 37. ‹#› Susu Wong susu@tomo360.com http://tomo360.com Facebook: tomo360 Twitter: tomo3603 DonatoDandreo ddandreo@competenow.biz http://startcompeting.com/ Contact us
Editor's Notes
- Introductions
- With experience in healthcare marketing, Tomo360 provides well-designed marketing strategies, andtools to those selling home healthcare products, such as website development, social media, email marketing. We help the product suppliers to expand their reach, and connect with their new customers.
- 69 millions or almost ¼ of websites in the world are using Wordpress as the platform last year
- Started out as a free blogging website You don’t need any experience in coding Content management system that you can easily edit Plugins to add different features to the site
- How to get the most our of your website? Design your website based on your business needsGenerate leads? Informational website – content that encourages users to come to your website, like a site that sells cars with pictures. Add a blog to encourage users to come to your site. Put a Twitter button so users can retreet your content. Interactive – where you need your users to do something on your site, such as blogging or entering information. A good example would be looking to replace tires of your car, you have to enter the model and year of your car, and the website will return results of the tire sizes, etc. E-Commerce – You are selling widgets on your website, and you let users pay by credit card or PayPal.
- Read more: http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
- Law firm and your goal is to dissimilate information, put content on your website to get users to come to your site, blogging is a great tool
- If you want to sell online, you need to have a database of products and prices, and a credit card processing feature Putting the right strategy together will convert you to convert sales
- http://www.inc.com/guides/201104/10-things-to-look-for-in-a-web-hosting-service.htmlhttp://web-hosting-review.toptenreviews.com/Customer support When your site is down, you want to be able to call or chat with someone to resolve the issue ASAPGuarantee uptime – make sure that they can guarantee 99% uptimeWatch for add-ons: some hosting companies will charge extraPlatform – some hosting companies don’t support Word PressExit strategy – make sure you can leave the hosting company and leave with your domain name Make sure you own your domain name Google best website hosting – web hosting reviewshttp://web-hosting-review.toptenreviews.com/
- Less than 70 words Update your content on your website helps with google search rankingCome up with clear and concise title so users will be enticed to open the page https://creativemarket.com/blog/2013/07/03/10-tips-for-driving-traffic-to-your-website-part-1
- You can sign up for Google Analytics for free to see who is coming to your website and what pages they clicked throughGoogle will send you a monthly report of your website activitiesThere are free online video courses on how to use this and you can also find information from Google Hangout